Ana Valle Email & Phone Number

São Paulo, Brasil

Accounts: Smirnoff and Old Parr.• Developed campaigns for lifestyle brands focused on connecting premium beverage consumption experiences with celebration and cultural moments.• Coordinated cross-functional teams (creative, media, planning) to ensure campaigns are delivered with excellence, on time, and within budget.• Created and executed strategic activations at events and digital platforms, boosting brand recognition and audience engagement.

São Paulo, Brasil

Accounts: Meta, Facebook, Instagram and WhatsApp.• Managed the advertising accounts for Meta platforms, leading a dedicated team and ensuring campaign delivery aligned with company goals and client needs.• Continuously monitored campaign performance, suggesting optimizations based on data to enhance impact and return on investment.• Led the first advertising campaign for Meta in Brazil, responsible for planning and execution, aligning strategy with local market behavior and achieving significant results, contributing to the brand's local success.

São Paulo, Brasil

• Developed digital content strategies targeted at the advertising audience, fostering engagement and strengthening the brand across online platforms.• Defined annual content schedules and themes, aligning content with key market moments and strategic product launches.

São Paulo, Brasil

• Coordinated immersive relationship events with the advertising market, such as Rock in Rio and Lollapalooza, strengthening the bond between the brand and its strategic partners.• Organized internal events and actions targeted at the advertising market, providing exclusive experiences that reinforced Globo's relationship with its key commercial partners.• Planned and executed product launch strategies for the advertising market, ensuring the presentation of new and innovative solutions that meet audience needs.

São Paulo, Brasil

Account: Itau.• Executed advertising campaigns that strengthened Itaú's image as a leading bank, focusing on sustainability, innovation, and social responsibility.• Coordinated 360º campaigns focusing on digital performance and integrated communication, delivering measurable results in engagement and conversion.• Worked directly with internal and external stakeholders, ensuring strategic alignment between different areas and the campaign objectives.

São Paulo, Brasil

Account: Brahma.• Developed actions for Brahma, connecting the brand with major events and the audience, with activations highlighting the brand identity during key dates and sports events.• Coordinated activations and marketing campaigns to reinforce the brand’s positioning.• Negotiated and managed partnerships to maximize brand visibility.

São Paulo, Brasil

Accounts: Bradesco Seguros and Amazon Prime.• Coordinated the execution of integrated advertising campaigns, ensuring alignment of the strategy with the local and global needs of the brand.• Monitored the advertising strategy of Amazon Prime, evaluating campaign effectiveness and adjusting communication to maximize results.• Coordinated and executed advertising campaigns, promoting trust and security through messaging aligned with the brand’s values.

São Paulo, Brasil

Accounts: Bradesco Seguros and Fundação Bradesco.• Coordinated and executed advertising campaigns focused on promoting trust and security, aligning campaign messages with the bank’s values.• Assisted in executing campaigns focused on the social projects of Fundação Bradesco, helping to raise awareness about the organization’s impactful initiatives.

São Paulo, Brasil

Accounts: Porto Seguro, Kumon and Instituto Família Barrichello.

São Paulo, Brasil

São Paulo, Brasil

Accounts: Aché (Dayvit Kids, Inelatte, Proepa Gesta e Cisberry) e Hospital Alemão Oswaldo Cruz.

São Paulo, Brasil

Extension, New Strategies For Marketing 4.0 And Digital Transformation, Marketing

Extension, Social Impact Business

B.A., Journalism

Technical Course, Administration And Business