Developed, implemented and managed performance-driven marketing and growth initiatives for several SME businesses, focused on building an online presence, increasing brand awareness and generating mobile and online sales.

TEFL certified teacher, responsible for teaching English to local students - taught Grades 4th to 6th grade students.

Strategically partnered with several Hedge Funds to offer relocation services to their expat employees, offering housing, as well as schooling and domestic help guidance and support to ensure a smooth transition into Hong Kong

Room-to-Read.org: Oversaw the planning, organizing and execution of 4 Wine Galas, 10 fundraisers, 3 Concert Fundraisers and 4 Shopping bazaars, with the use of Smartsheet Project Plan to manage all operational and logistical aspects of event planning.• Responsible for fundraising, developing and implementing the Non-Profit's outreach objectives to international schools in Hong Kong.• Conceived, designed and launched RtR's first ever, Teen Student Ambassador initiative, which resulted in the recruitment of five (5) HK International secondary schools with 110+ teen members, and raised US$550,000 for Room-to-Read in the first 2 years.• Developed and maintained marketing materials, and a NING social networking platform for recruiting secondary school students, initially focused in Hong Kong and later adapted to expand across our other RtR chapters in America and Asia.• Was also part of RtR's Corporate Fundraising team, which raised over US$4mil - resulting in three (3) RtR - Zaky awards for "Top Fundraising Chapter" - two years consecutively.AWA (American Womens Association-HK)Reversed dropping sales trend to deliver first ever profitable year in 2008-2009, by expanding client’s advertising platform from 1 to 4 media outlets – Magazine, Website, Email and Newsletter – more than tripling the yearly advertising revenues.

NEW BUSINESS DEVELOPMENT MANAGER (U.S. & INT'L), SPIRE VISION, NEW YORK• Developed & Managed multi-tiered affiliate marketing programs in 3 verticals- Financial, CPG and Education - providing sales, leads and brand development.• Responsible for Advertiser & Publisher revenue performance by providing guidance and actionable growth improvements via paid search, email marketing, SEO, referral marketing and co-registration.• Successfully interacted with clients to generate repeat and referral business, this resulted in 45 new accounts and improved customer retention and company profitability.