Responsible for the development and execution of ASICS Middle East marketing strategy & activities for wholesale and retail sales:- Build local marketing plans according to international/emerging markets strategy and guidelines with a focus on branding communications, trade marketing and training & education; - Develop communications strategy across the region, including PR, digital, social media management and influencers strategy.- Manage all sports marketing initiatives and events across the region, including ASICS FrontRunner community outreach/sports influencer programs and races sponsorship, including Riyadh Marathon, Doha Ooredoo Marathon and Dubai Creek Striders HM.- Responsible for activations and marketing plan of ASICS stores across GCC, including new store launches and trade marketing.- Responsivle for e-commerce marketing planning and budget.

Supreme Group is a leading holding company with interests across many sectors, especially Defense, Supply Chain/Logistics, Maritime Services and F&B.Responsible for the development and implementation of marketing & communication strategies for effectively reaching key target external and internal audiences - customers, employees, media, general public and key stakeholders of the different companies across the Group/Holding.Responsible for strategic marketing planning, brand building and positioning.Responsible for CSR and Sustainable Development initiatives, including Supreme Group Foundation.Main achievements:- In a short period of time, managed the successful re-branding of Seven Seas, a maritime services company with more than 10 locations worldwide and 1000 employees and launched the brand for a new company in the Group;- Launch of new website and social media strategy for Seven Seas brand;- Successful presence in main trade exhibitions across the world (London, Hamburg, Singapore, Miami, etc.)- Launch of global Internal Communications & Motivation campaign – strategy design and execution across all offices (workshops, supporting brochures and guidelines, creation of company day, etc.);

Jincom is an international marketing agency focused on internal communications within multi-cultural environments.Responsible for agency presence in the UAE and client list expansion in the Middle East;Responsible for supporting key clients like Siemens, Abu Dhabi Municipality, Abu Dhabi Education Council, Tatweer, Al Futtaim Carillion, with creation and execution of marketing & communications strategy plan across different areas.

Responsible for development of strategic marketing and corporate communications plan and budget and co-ordination of strategy execution across all areas of the marketing mix for Interface in the Middle East, Africa, Turkey and India: - Brand positioning and company image and reputation within the fit out and construction industry; - PR and external communications;- Internal communications strategy and execution (newsletters, annual company meetings);- Media planning and buying, advertising campaigns and promotional initiatives;- Events management (exhibitions, trade shows, workshops, product launches);- Website and social media planning and management.Co-responsible for overall strategic marketing direction of Interface EMAI (Europe, Middle East, Africa, Turkey and India) business unit, as part of the senior marketing management team;Responsible for development of brand positioning and engagement strategies for customers and dealers/distributors network - channel management for the whole region, including training and market education. Responsible for ensuring business alignment between internal sales and marketing teams and across different distribution channels, through consistent communication and training;Spokesperson for MEA region as Interface’s Sustainability Ambassador - engaging and encouraging the business community towards sustainability through several workshops, lectures in sustainability conferences and opinion articles.Main Achievements since Jan 2008: -Market share growth from 5% to 30% in the UAE as the key market and sales growth of 30% across the region;-Successful rollout of new corporate branding and identity;-Established successful regional media & PR plan, with more than 400 clippings and 1,500,000$ ad value in UAE and Turkey;-“Product Launch of the Year” awarded by Commercial Interior Design Magazine and Construction Weekly;-Sustainable Leadership Award for individuals awarded by the Asian Confederation of Businesse

Interface is the world's largest modular carpet company and a global pioneer in sustainability. Publicly traded on NASDAQ: TILE.Responsible for setting up the regional marketing department for Middle East, Africa and Turkey, based out of Dubai and developing brand positioning and customer engagement strategy for the region.

Main Responsibilities: - In addition to the responsibilities in my previous role as PR & internal communications, I became also responsible for DHL's External Communications plan & budget: • Development and implementation of sales and marketing campaigns; • Coordination of all print collateral and external communications artwork; • Advertising and media planning; • Below the line and point of sale initiatives; • Market research. - Interim responsible for DHL Middle East public relations strategy (Jan 07-June 07). Main Achievements: - DHL recognised as SuperBrand in the UAE in 2006 & 2007;- Successful rollout of B2C promotional campaigns, increasing footfall by 30% and retail sales by 20%;- Successful rollout of new products;- Media and PR handling: sustained growth after previous year’s exponential growth;- Re-design and re-launch of DHL customer magazine;- Successful introduction of customer’s loyalty scheme.

Main Responsibilities: To manage a PR & Internal Communications plan & budget with the emphasis on maximizing ROI:- Development and implementation of DHL Public Relations strategy (press conferences, media handling, etc);- Management of events sponsorship and corporate hospitality;- Planning and implementation of effective promotional campaigns to support DHL retail strategy across 23 service points;- Coordination of internal communications plan: development of customer and staff newsletters; sales Incentives; staff events and motivation, corporate Intranet development; ad hoc internal communication projects (core values roll out, mission statement, etc.)- CSR Strategy and charity initiatives;Main Achievements: - Media and PR handling: 25% increase in the number of media hits and 100% increase in perceived ad value; four fold increase in number of interviews featured.- DHL sponsorship of Dubai Rugby Sevens: Planning and execution of overall sponsorship strategy and corporate hospitality for 400+ customers and VIP DHL global senior management.- DHL sponsorship of Dubai Masters Football - Nomination for DHL UAE Employee of the Year

Support the development and implementation of promotional campaigns to support DHL retail strategy; support of DHL events &sponsorships; market research (mystery shopping, competition analysis, etc.)

Junior Consultant at SPONSOR Management Consulting (affiliate partner of Drs. Robert S. Kaplan and David P. Norton, creators of Balanced Scorecard methodology - now known as The Palladium Group)Main responsibilities: Help organisations focusing on planning and implementing their strategy,using Strategic Focused Organisation and Balanced Scorecard Methodologies. Supporting the Marketing and Communications Department.

AIESEC is global organisation run by University students and young graduates, focused on developing future leaders and its leadership potential. Its partners include companies like DHL, UBS, HP, among others.During my time with the organization, I've held several roles, including the one of President of the organization in Portugal, directly managing an international team of 5 Vice Presidents and coordinating more than 200 members throughout 10 Portuguese Universities. Main responsibilities: Team management; strategic direction setting; planning process; change management; knowledge management; sponsorship development; Board of Directors and Board of Advisors' management; financial management; external representation; international relations.