My name is Ana Estrada, and I am a seasoned professional in digital marketing and business development. With over 11 years of experience in the industry, my focus has been on transforming opportunities into sustainable growth for various companies.I possess extensive expertise in customer acquisition and base expansion, supported by innovative digital marketing strategies. Outside the professional sphere, I enrich my life through international travel, avid reading, and a refined appreciation for coffee culture.If you are in search of a marketing expert who can significantly contribute to your business growth, I invite you to consider me as a strong candidate for such a role.
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Marketing ExecutiveXetechsGuatemala -
Business Development ManagerXetechs Apr 2019 - PresentGuatemalaAs the Business Developent Manager, I am the spark that drives our growth and expansion. I use my creativity and strategic skills to:- Identify and connect with potential clients, actively expanding Xetechs' client base.- Lead the company's digital marketing initiatives, creating innovative campaigns that increase our brand visibility.- Attract and engage new clients through effective digital marketing strategies.- Maintain constant and effective follow-up of business opportunities and proposals. -
Marketing ConsultantFundes May 2016 - Apr 2019GuatemalaServed as a key marketing consultant to small business owners in Guatemala, specializing in the development and execution of tailored marketing plans aimed at sales improvement and business growth.Key Responsibilities:Conduct initial diagnostic assessments to evaluate the marketing needs of small businesses.Develop customized marketing plans to drive sales and business growth.Provide actionable recommendations and strategies for improving marketing effectiveness.- Managing the respiratory franchise, including the Q Family (COPD) Seebri, Onbrize, Onbrez, Ultibro, and Xolair (ASTHMA).- Developing marketing strategies to increase sales in the region.- Creating monthly and annual promotional plans based on market studies.- Coordinating product launches in the region, including events, branding, and backing.- Managing approvals of promotional material in the health ministries in different countries in the region. -
Marketing ExecutiveNovartis Pharma Jun 2014 - Jun 2015GuatemalaAs a Marketing Executive at Novartis Pharma, I was instrumental in the strategic growth and management of our respiratory franchises across multiple countries. Leveraging data-driven insights, I executed marketing plans that led to increased regional sales and successful product launches.Key Responsibilities:Franchise Management: Oversaw key respiratory brands like Q Family and Xolair.Strategic Marketing: Developed data-driven strategies to boost regional sales.Promotional Planning: Created monthly and annual promo plans based on market research.Product Launches: Coordinated regional product launches, including branding.Regulatory Compliance: Managed approvals for promo materials with health ministries. -
Office Admin CoordinatorCie Proyectos Jan 2013 - Dec 2013GuatemalaAs an Administrative Assistant at CIE S.A., I played an essential role in coordinating and managing training logistics for rural area teachers. My responsibilities and achievements include:- Coordinating and managing the logistics of training for rural area teachers, ensuring that sessions were carried out efficiently.- Working closely with speakers, coordinating their schedules and logistical needs.- Tracking invoicing and payment of suppliers, ensuring that all invoices were paid on time.- Managing office inventory, ensuring that all necessary supplies were available when needed.
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Admin AssistantHuawei Technologies Oct 2011 - Jan 2013GuatemalaAs an Administrative Assistant at Huawei Telecommunications, I was a key piece in the logistic and administrative support of the company. My responsibilities and achievements include:- Assisting with logistics for commercial events, ensuring everything ran smoothly.- Coordinating the sending and receiving of documents, maintaining an efficient workflow.- Managing office supplies inventory, ensuring all necessary resources were available.- Coordinating meeting rooms and common areas, ensuring an organized and productive work environment.
Ana Estrada Education Details
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Marketing
Frequently Asked Questions about Ana Estrada
What company does Ana Estrada work for?
Ana Estrada works for Xetechs
What is Ana Estrada's role at the current company?
Ana Estrada's current role is Marketing Executive.
What schools did Ana Estrada attend?
Ana Estrada attended Universidad Rafael Landívar.
Who are Ana Estrada's colleagues?
Ana Estrada's colleagues are Jeffersson Crespo Montano, Sajay Souchay Alzugaray, Ezequiel Montes, Augusto Miranda, Ranzo Badal, Eduardo Flores, Alejandro Barrios.
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Ana Lucia Estrada Alonzo
Marketing Manager | Social Media Manager | Creative DirectionGuatemala, Guatemala -
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