Ana Everett's Location
Detroit Metropolitan Area, United States, United States
Ana Everett's Contact Details
Ana Everett work email
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Ana Everett personal email
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About Ana Everett
I'm a culture enthusiast with a passion for exploring the world and understanding the people in it. Having worked in the U.S., England, and Mexico, I've gained a wealth of experience in creating meaningful connections between brands and communities. As an expert in archetypal journeys, I believe every brand has a unique story waiting to be told. By crafting compelling narratives, we can unite people and create lasting relationships that transcend borders and cultures.
Ana Everett Work Experience Details
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Director Integrated StrategyCampbell Ewald Sep 2023 - PresentDetroit, Mi, Us -
Brand StrategyC0Ffe3 Sep 2011 - PresentNew York, Us -
Cultural Strategy DirectorTen35 May 2022 - Sep 2023Chicago, Il, Us -
Associate Director Of StrategyDoner Nov 2021 - May 2022Southfield, Michigan, Us -
Senior Brand StrategistDoner Jan 2020 - Nov 2021Southfield, Michigan, Us
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Multicultural Strategist - Freelance ProjectDoner Nov 2019 - Dec 2019Southfield, Michigan, UsDeveloped a brand strategy for TYLENOL and Listerine specifically tailored to the Hispanic market. Understand and bring this segment to life to effectively inspire creative and engage the audience.
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Brand StrategistTilt Apr 2019 - May 2019Birmingham, Mi, UsA freelance branding project with TILT, a brand studio located in the heart of Birmingham, MI. The goal was to increase recruitment, retention and positively affect the culture of the client's brand within the haircare industry.Responsibilities:- Conducted in-depth interviews with the brand key stakeholders- Delivered brand recommendations, positioning statement, redefined the brand's mission, vision and purpose. - Created a Strategy Report and presented it to the client to incorporate their thoughts and feedback.- The research also informed the naming brief to develop the client's new name celebrating the brand's personality. -
StrategistMrm//Mccann Nov 2017 - Feb 2019New York, Ny, UsResponsibilities:- Identify and leverage data- and trend-driven consumer insights and create strategic POVs - Work closely with internal account teams to understand business challenges and identify strategic marketing needs and guide communications development.- Provide support to the account team and proactively identify ways to move the business forward - Develop target audience insights and create personas through data analysis, secondary research and qualitative observations.-Facilitate a strong partnership with the creative team and provide valuable insight throughout the creative process.- Creative brief development, writing, and presentation.- Conduct communication audits and competitive assessments that influence the clients business and identify new marketing opportunities.- Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration.- Monitor cultural and social trends, their impact on consumers attitudes, behavior and perception. -
Brand StrategistGyro Creative Group May 2013 - Nov 2017Detroit, Michigan, UsResponsibilities:- Deep thinking and perspective on client’s industry, consumers, marketing and brand health.- Developing the strategic foundation for delivering effective, breakthrough design solutions that exceed client expectations and move the business forward, resulting in an increased company and shareholder value, more effective advertising, communications and a loyal customer/employee base.- Educating and promoting the value of brand, helping clients’ to understand and believe in the value of branding while staying in tune with the latest research and industry trends on how to create, manage and assess brand value. -
Branding SpecialistTouch Of Mojo Jun 2012 - Aug 2012Twickenham, London, GbResponsibilities:- Created a social media plan for Touch of Mojo in order to engage conversation with clients, students, business professionals, trend setters and potential talent.- Strategic and creative input with branding projects for top brands in the UK- Analyzed the visual identity and graphic components of several brands’ competition in order to provide an informed suggestion that improved each brand’s next goal.- Evaluate brands packaging, logo and graphic color palette to explain an overall brand message based specifically on the product design. -
Msc Brand LeadershipUniversity Of East Anglia Sep 2011 - Aug 2012Norwich, Norfolk, GbThe MSc Brand Leadership degree at Norwich Business School, England is the world's first postgraduate program in brand leadership and is designed to produce professionals who understand branding, who can build world-leading brands, use branding to help lead organizations, and lead branding consultancies. Led by Robert Jones, Head of New Thinking at Wolff Olins, London.Worked as an International Student Ambassador at the International Office of UEA.Responsibilities:- Handle social networking websites and respond to email enquiries.- Support international officer in recruitment activities. -
Mock Up Coordinator, Brand Experience TeamSteelcase Jul 2009 - Sep 2011Grand Rapids, Michigan, UsSteelcase is a global leader in office furniture with more than 100 years of experience in the industry.Responsibilities-Create an extraordinary mock up experience by providing ideas and strategies to communicate the potential partnership between Steelcase and the final client.-Develop an emotional bond between the product and the clients’ needs.-Plan, develop and communicate monthly reports that share the final outcomes for mock ups, project potentials and learnings.-Explain to the sales force the implications of Steelcase Brand and how to create a unique memorable mock up experience. -
Promotions ExecutiveBritish American Tobacco Jul 2008 - Jan 2009London, GbThe world’s second largest quoted tobacco group by global market share, with more than 200 brands sold in around 180 markets.Responsibilities:-Plan, develop, execute and measure the promotional campaigns for each of the BAT’s brands in Mexico.-Develop promotional products for each brand.-Evaluate promotional campaigns and target audience.-Meetings with promotional products suppliers for developing new ideas according to the brand’s market.-Attending the brands' needs in stronghold cities and developing segments. -
Sales Manager For UsaImpressline Inc. Jan 2007 - Jul 2008A multinational promotional product supplier with more than 15 years of experience, founded in 1991 as a promotional product distributor and supplier.Responsibilities:-Attending the US market needs with unique and colorful promotional products.-Penetrating the US market with proper marketing techniques.-Creating and developing marketing strategies to expand the line of products within the market.-Determining sales objectives for the sales executives in the team.-Participating in trade shows for promotional products in Houston, Dallas, Orlando and Chicago.
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International College ProgramWalt Disney World May 2006 - Aug 2006Lake Buena Vista, Florida, UsA leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.Responsibilities:-Loading each of the theater by following safety instructions-Welcome speech for the Little Mermaid Show-Interacting with guests of all ages, giving directions.-Preserving the magic
Ana Everett Skills
Leadership
Public Speaking
Brand Development
Sales
Relationship Marketing
Trade Shows
Market Research
Digital Marketing
Advertising
Strategy
Online Advertising
Strategic Leadership
Marketing
Event Management
Social Media Marketing
Goal Oriented
Creative Direction
Marketing Communications
Brand Management
Marketing Strategy
Copywriting
Creative Problem Solving
Brand Architecture
Ana Everett Education Details
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University Of East AngliaBrand Leadership -
Universidad De MonterreyBranding
Frequently Asked Questions about Ana Everett
What company does Ana Everett work for?
Ana Everett works for Campbell Ewald
What is Ana Everett's role at the current company?
Ana Everett's current role is Brand Strategy Director.
What is Ana Everett's email address?
Ana Everett's email address is ae****@****ner.com
What schools did Ana Everett attend?
Ana Everett attended University Of East Anglia, Universidad De Monterrey.
What are some of Ana Everett's interests?
Ana Everett has interest in Photography, Branding.
What skills is Ana Everett known for?
Ana Everett has skills like Leadership, Public Speaking, Brand Development, Sales, Relationship Marketing, Trade Shows, Market Research, Digital Marketing, Advertising, Strategy, Online Advertising, Strategic Leadership.
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