Ana Everett Email & Phone Number

Detroit, Mi, Us

New York, Us

Chicago, Il, Us

Southfield, Michigan, Us

Southfield, Michigan, Us

Southfield, Michigan, Us

Developed a brand strategy for TYLENOL and Listerine specifically tailored to the Hispanic market. Understand and bring this segment to life to effectively inspire creative and engage the audience.

Birmingham, Mi, Us

A freelance branding project with TILT, a brand studio located in the heart of Birmingham, MI. The goal was to increase recruitment, retention and positively affect the culture of the client's brand within the haircare industry.Responsibilities:- Conducted in-depth interviews with the brand key stakeholders- Delivered brand recommendations, positioning statement, redefined the brand's mission, vision and purpose. - Created a Strategy Report and presented it to the client to incorporate their thoughts and feedback.- The research also informed the naming brief to develop the client's new name celebrating the brand's personality.

New York, Ny, Us

Responsibilities:- Identify and leverage data- and trend-driven consumer insights and create strategic POVs - Work closely with internal account teams to understand business challenges and identify strategic marketing needs and guide communications development.- Provide support to the account team and proactively identify ways to move the business forward - Develop target audience insights and create personas through data analysis, secondary research and qualitative observations.-Facilitate a strong partnership with the creative team and provide valuable insight throughout the creative process.- Creative brief development, writing, and presentation.- Conduct communication audits and competitive assessments that influence the clients business and identify new marketing opportunities.- Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration.- Monitor cultural and social trends, their impact on consumers attitudes, behavior and perception.

Detroit, Michigan, Us

Responsibilities:- Deep thinking and perspective on client’s industry, consumers, marketing and brand health.- Developing the strategic foundation for delivering effective, breakthrough design solutions that exceed client expectations and move the business forward, resulting in an increased company and shareholder value, more effective advertising, communications and a loyal customer/employee base.- Educating and promoting the value of brand, helping clients’ to understand and believe in the value of branding while staying in tune with the latest research and industry trends on how to create, manage and assess brand value.

Twickenham, London, Gb

Responsibilities:- Created a social media plan for Touch of Mojo in order to engage conversation with clients, students, business professionals, trend setters and potential talent.- Strategic and creative input with branding projects for top brands in the UK- Analyzed the visual identity and graphic components of several brands’ competition in order to provide an informed suggestion that improved each brand’s next goal.- Evaluate brands packaging, logo and graphic color palette to explain an overall brand message based specifically on the product design.

Norwich, Norfolk, Gb

The MSc Brand Leadership degree at Norwich Business School, England is the world's first postgraduate program in brand leadership and is designed to produce professionals who understand branding, who can build world-leading brands, use branding to help lead organizations, and lead branding consultancies. Led by Robert Jones, Head of New Thinking at Wolff Olins, London.Worked as an International Student Ambassador at the International Office of UEA.Responsibilities:- Handle social networking websites and respond to email enquiries.- Support international officer in recruitment activities.

Grand Rapids, Michigan, Us

Steelcase is a global leader in office furniture with more than 100 years of experience in the industry.Responsibilities-Create an extraordinary mock up experience by providing ideas and strategies to communicate the potential partnership between Steelcase and the final client.-Develop an emotional bond between the product and the clients’ needs.-Plan, develop and communicate monthly reports that share the final outcomes for mock ups, project potentials and learnings.-Explain to the sales force the implications of Steelcase Brand and how to create a unique memorable mock up experience.

London, Gb

The world’s second largest quoted tobacco group by global market share, with more than 200 brands sold in around 180 markets.Responsibilities:-Plan, develop, execute and measure the promotional campaigns for each of the BAT’s brands in Mexico.-Develop promotional products for each brand.-Evaluate promotional campaigns and target audience.-Meetings with promotional products suppliers for developing new ideas according to the brand’s market.-Attending the brands' needs in stronghold cities and developing segments.

A multinational promotional product supplier with more than 15 years of experience, founded in 1991 as a promotional product distributor and supplier.Responsibilities:-Attending the US market needs with unique and colorful promotional products.-Penetrating the US market with proper marketing techniques.-Creating and developing marketing strategies to expand the line of products within the market.-Determining sales objectives for the sales executives in the team.-Participating in trade shows for promotional products in Houston, Dallas, Orlando and Chicago.

Lake Buena Vista, Florida, Us

A leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.Responsibilities:-Loading each of the theater by following safety instructions-Welcome speech for the Little Mermaid Show-Interacting with guests of all ages, giving directions.-Preserving the magic

Msc, Brand Leadership

International Marketing, Branding