Ana Maria F. Email & Phone Number

Greater Seattle Area

Growth & AcquisitionLead the sales organization of digital product with a focus on sales and customer service solutions, defining the following solutions journey: internal facing tools such as telesales and customer service digital products, and external facing tools such as sales portal for Real Estate professionals. Closely working with UX, multiple engineering teams both in and outside the US, and users to understand both user and customer challenges and define solutions to build at scale with the latest technologies. Responsible for product strategies across new and established business, and for supporting other company-wide projects and new initiatives.• Drove research and analysis on customer and challenges defining the two-year vision for the sales users and customer experience. Through collaborative brainstorm sessions with users and stakeholders, use of research tools and data-driven decision making to identify business challenges and customer and user painpoints, defined a plan to build towards scalable solutions through agile delivery. • Worked with Engineering and Systems Architecture to re-invest in stabilizing and enhancing existing design to focus on uptime improvements, manual toil reduction and automation. • Broke new ground in home services defining, building and launching Frontdoor, an innovative home services mobile app that provides handy on-demand man services through video chat and in-person visits. Introducing a new revenue stream with 2M+ downloads within its first year.• Implemented new features simplify payment processes (Stripe and PayPal integrations), unify all communications through engagement platforms such as MessageGears, etc. • Designed Configure Price Quote solutions: from quote to pricing generation, to contract generation/management, to order and invoicing resulting in 100% compliance with tax/legal regulations.• A people first leader, believe in leading with kindness and factual data. And strong DEI champion.

Seattle, Washington, United States

Greater Seattle Area

As part of Amazon's third-party (3P) expansion, owned the delivery and implementation of creating a new Amazon brand category in new markets: Canada (.ca) and Mexico (.com.mx). Owning all end-to-end activities from market expansion, selection sourcing, vendor onboarding, and partnering with new vendors for sales and promotions activities. Also managed a subset of top-selling categories for the US market (.com)- Worked with Legal to ensure that new vendor onboarding and content selection met the applicable legal guidelines per country and state/province.- Worked with Public Policy to partner with government entities to educate sellers on Amazon, Amazon Marketplace and Fulfilled by Amazon solutions. Worked with local government entities from multiple states in Mexico to introduce the world of eCommerce, by joining and being a speaker across different events and conferences. - Organized in person events to connect with vendors and sellers and educate them. As well as organizing focus groups to understand opportunities for improvement to better service sellers.

Greater Seattle Area

Grew the value of the Kindle Books Deal Program from a revenue of $XXXK to $YM per year by a combination of improved selection and price elasticity testing.• Partnered closely with internal and external stakeholders to focusing on bringing quality selection and increasing deal reach by being included as in key corporate events.• Merchandised deal selection across multiple digital channels: email marketing, in-app/push- notifications, on-site placements, social media (Instagram, Facebook), SEM, Books Blogs increasing reach from +100K users to +1M users• Defined and implemented new marketing programs based on customer Lifecycle stage (acquisition, retention, lapsed, etc.) along with A/B testing initiatives to test price elasticity and genre elasticity• Delivered presentations to leadership and top US publishers (Simon & Schuster, Harper Collins, Penguin Random House, and more) on a regular basis weekly/monthly (internal) and quarterly (publishers) to review KPIs and areas of opportunities.

Greater Seattle Area

- Drive the strategy, execution and reporting of localized experiences for all AWS international languages.- Lead all house marketing for AWS Summit Events across all locales and languages- Work in collaboration with Field Marketing Teams (International) and Localization teams to deliver high quality and relevant content to AWS users.- Create and maintain standard processes to support international teams and provide reporting on performance, SLA, and support provided.- Reduce localization turnaround time to provide users with up-to-date content.- Expand AWS content for international locales through new placements.

Greater Seattle Area

Digital Marketing Manager responsible for demand generation of Kindle eBooks in the US, Spain and Mexico.Responsible for:- Launching new marketplaces, products, including Kindle Unlimited (a monthly subscription service).- Successful launched Amazon in Mexico through the Amazon Kindle ecosystem(August 2013)- Supported the launch of 22 new retail categories in Amazon Mexico (June 2015) by training, coaching and mentoring new hires for Amazon Mexico- Launched Kindle Unlimited (Kindle books subscription program) in Spain and Mexico. Partnered with engineering team to reduce time to launch from over a month to less than 15 days by creating a framework and SOP to launch. - Content Bar Raiser for Email Marketing and Gateway Marketing (marketing on www.amazon.com, www.amazon.es, etc.) – got certification to approve and launch any email or content on the Amazon portal following the Amazon voice and guidelines to drive a consistent customer-centric experience- Increased demand of Spanish eBooks in .com, .mx and .es by over 30% YoY through:Launching and growing e-mail subscription programs in each marketplace through a Daily Deal newsletter Creating branded deals and new releases programs for different customer audiencesPromoting content on different channels besides email, like Social Media (Facebook, Twitter), Kindle devices and onsite Special promotions Promoting Kindle devices- Owned driving quarterly planning sessions, prioritization meetings, and WBRs with internal stakeholders across different geographies, teams and levels

- Effectively manage annual portfolio of $2.3M.- Collect client feedback to dramatically improve customer usability experience for our tools. - Create and execute monthly business reviews to present search account analysis, vertical market insights, and growth opportunities for clients' search business.- Engage in project testing for pre-release tools to develop internal platforms and educate my clients.- Actively schedule trainings with my clients to ensure they were up-to-date on MSN technologies and upcoming initiatives.- Increase client engagement and improved customer experience in my client portfolio.- Provide strategic insights and deep analytical account performance to management on a weekly basis.

Managed key premium clients (OMD, Netthink Carat, iProspect, MediaContacts), along with strategic partnerships with Match.com and CareerBuilder.Worked along an Account Executive as a team in order to develop sales within the account and to identify new business opportunities for MSN.- Drove sales quota attainment to 120%, achieving more than the annual $4.5M set in my client portfolio.- Managed a large number of key strategic premium accounts and exceeded sales quotas and customer satisfaction.- Helped the Sales Team identify new business opportunities within existing client portfolios.- Partnered with Trade Marketing to work on Cross Media Studies with strategic clients.- Awarded the team’s top performer for 2007 for establishing great partnerships with my clients and improving overall client satisfaction.- Proactively worked with clients to further improve strategy and ROI. - Effectively resolved all credit disputes with clients within my portfolio and within my team portfolio.

- Worked as a technical support representative for U.S. Robotics for the Spanish, Irish and UK markets- Solved technical issues/queries both by e-mail and on the phone in a timely manner- Used Siebel to log customer’s calls and keep track of calls/issues received- Worked as the Spanish team leader during the summer of 2005 monitoring the performance of my colleagues and reporting it to my supervisors- Escalated unknown issues to the escalation team in US