Ana Flávia Back Email & Phone Number

Madrid, Comunidad De Madrid, España

Through data analysis, investigation, and deep knowledge of Glovo, my team's goal is to come up with relevant insights that allow product, operations, support, finance, and other teams to make the right decisions to enhance partner's experience. Operating on a global scale, I navigate the complexities of dealing with 25 countries who have unique market maturities and different competitive landscapes. This role demands not only a keen analytical mind but also an innovative and hands-on approach to cope with a fast-paced and constantly evolving business.

Madrid, Comunidad De Madrid, España

This position allowed me to build a new department from scratch, leading a team of 10 Strategic Account Managers in charge of the operations, growth, and relationship with the key players of the QSR market in Spain: McDonald's, Burger King, KFC, Telepizza, Pizza Hut, Taco Bell, Papa John's, La Tagliatella, Alsea, Restalia and Honest Greens.I also had the opportunity to ideate and launch the Haute Cuisine category at Glovo during the COVID-19 pandemic. Thanks to my creative, diligent, and collaborative approach we were able to launch Goxo (from 3 Michelin star chef David Muñoz), the first high-end restaurant to work with a delivery app in Spain, being able to offer a top-notch service, never seen before in the industry. This initiative created a new revenue stream for the company globally.

Madrid, Comunidad De Madrid, España

Madrid Y Alrededores, España

Madrid Y Alrededores, España

Madrid Area, Spain

I led Samsung’s product launches in Spain and Portugal, including the Galaxy S8 and S8+ in 2017, boosting Samsung's market presence and contributing to its operating profit that year. I managed cross-functional projects with Korean and local teams, aligning strategies and optimizing the brand’s presence in the market. Additionally, I spearheaded the launch of WiZink Bank in Spain and Portugal, overseeing a multi-market campaign with an investment of €15 million. Our campaigns at Cheil earned several creative awards, endorsing our marketing success. This role enhanced my skills in managing large-scale launches and excelling in a dynamic, multicultural environment.

Madrid Area, Spain

Upon moving from Brazil, this role marked my entry into the Spanish market. At Leo Burnett, I managed AXA's communication strategy across the Mediterranean and Latin American regions, serving as the communications hub for the brand's ATL campaigns. I collaborated with global teams to execute impactful advertising strategies that enhanced AXA's market presence. Our campaigns significantly contributed to AXA's position as a leading global insurer and supported Leo Burnett’s creative excellence, with the agency securing various industry awards during this period.

São Paulo Area, Brazil

Managing the relationship and all marketing campaigns for two of the a most beloved Brazilian brands in their sectors: Habib's (QSR company) and SBT (TV network)

São Paulo - Sp

My portfolio included global brands such as Groupe SEB (Arno, Krups, Tefal), Citibank, Sony Channels, British Airways, and Qantas.

São Paulo Area, Brazil

In charge of 2 Unilever hair brands: TresEmme and Clear. Working together with the Uniliver Global marketing team, we launched the brand Tresemme in Brazil with a huge campaign starred by local TV stars that positioned the new product as a top seller in the market.

São Paulo Area, Brazil

Working for Unilever ice cream brands, this position allowed me to be part of the brand's strategy, briefing, research and budget control, as well as the execution and implementation of the campaigns at global and local levels.

São Paulo Area, Brazil

I joined the company as an intern and later on was promoted to a Jr. Account Manager. As part of the team in charge of Sonae Sierra Brasil communications, I was involved in the campaigns’ strategy and execution and in the day-to-day management of the account.

São Paulo Area, Brazil

Intern

São Paulo Area, Brazil

When I started studying at the university I had the desire to start my professional career as soon as possible. So I apply to the Agencia Junior Mackenzie. An internal company at the University where the students work for real clients. I started as an intern at the Account department and then became the Account Director.

Third, Marketing, Merchandising, Economy...

Activities and Societies: Agencia Junior de Comunicacao Mackenzie

Ensino Médio, Ensiono Fundamental E Medio