Ana García López Email and Phone Number
Ana García López personal email
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Specialties: Marketing, Comunicación, Relaciones Públicas, Responsabilidad Social Corporativa
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Head Of Marketing Spain And LatamSiteground Web Hosting Company Jan 2016 - PresentSofia, Sofia, Bg• Designing the Marketing & Branding strategy and action plan to increase the overall sales volumes of the Spanish and LATAM markets• Writing content in Spanish for the marketing campaigns - web pages, press releases, online ads, blog articles, email texts• Managing the communication and working closely with our marketing agency in Madrid by setting targets, pushing for deadlines, and being responsible for the overall results• Conducting preliminary marketing research and analyze the sales potential of marketing promotions and other creative initiatives• Working with designers to create user-friendly web pages and other promotional materials for the implementation of the marketing projects.• Evaluating the success rate of marketing projects• Evaluating new opportunities for expansion of the SiteGround brand in Spain, LATAM and Asia• Creating partnerships and building affiliations as part of the growth strategy• Being public speaker in Tech and Business events in Spain, Costa Rica and Japan. -
Marketplace Analyst, Data & Targeting, EmeaYahoo Oct 2014 - Jan 2016Sunnyvale, Ca, Us• Analysing Yahoo, advertiser´s and 3rd party data in the EMEA cluster with the objective of improving branding and performance campaign results (display, video and mobile) in YAM+ (Yahoo DSP), support sales teams and increase revenue• POC between EMEA and Yahoo HQ in the US, conveying EMEA needs related to new audience and data products (mail, search, behavioural, mobile and social) in our different advertising platforms (premium, video, programmatic, native and search)• Monitoring Yahoo and 3rd party data usage and profitability across all EMEA countries to provide insights that contribute to define the data strategy, being the value of our data our USP to attract and retain advertisers• Creating vertical case studies to prove the value of our data in terms of targeting vs RON • Integrating Yahoo, advertiser´s and 3rd party data in our DMP in coordination with our tech team and 3rd party data providers• Knowledge of programmatic buying ecosystem and RTB (DSP, SSP, DMP, Ad Exchanges, Ad Networks, Brand Safety, etc.) -
Tv & Web Research Analyst / Online Executive / Online Trafficker / International Research AnalystMtv Networks Apr 2011 - Sep 2014New York, Ny, Us• Analysing programmes and ad audiences from TV channels MTV, Paramount Channel, Comedy Central and Nickelodeon, their websites and their competitors in order to create sales pitches to attract more advertisers to buy our advertising space and to provide Editorial Local Teams (Spain), International South Cluster (EMEA) and HQ (US) with insights to make the programming and online strategy for each country• Investigating the Spanish TV & Web advertising and editorial landscape• Creating corporate strategy for online ad sales and analysing the internet and multiplatform (web, mobile, tablet, smart TV) environment´s effects on the TV consumption and its advertising. Including a viability study of the profitability of selling part of our online inventory through programmatic buying• Responding to bespoke sales and research requests from Spanish Sales Team (based in Madrid), International Sales and Research Teams (based in Madrid and London)• Creating sales pitches and following up online ad campaigns (display and video), impressions inventory, managing materials with Ad Ops (London) and reporting campaign results to clients and agencies -
Production & Editorial AssistantD&Ad Jan 2010 - Jun 2010London, England, GbAdvertising and Design Awards recognised over the world since 1962.· Dealing confidently and efficiently with incoming entry queries· Providing a high level of customer service to entrants· Completing the detailed checking process and prepare work for judging· Assisting with the organisation of the judging week event at Olympia· Proof-reading credits for the D&AD Annual -
Junior Market AnalystSpanish Economic And Commercial Office. Spanish Embassy, London Oct 2008 - Sep 2009Within the Food & Wine Department at this London based non-profit making Government Organisation that aims to promote trade and investment between Spain and the UK. · Compiling market research reports· Monitoring economic developments in the UK that might be helpful to Spanish exporters· Updating internal databases and publishing news on ICEX website· Assisting in the coordination of promotional events in order to enhance the awareness of Spanish wine and food in the UK, such as Trade Fairs, Consumer Shows and Tastings· Assisting Spanish businesses in the launch of their products in the UK market
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Marketing & Communications ExecutiveAtres Advertising Jul 2005 - Dec 2007San Sebastián De Los Reyes, Madrid, EsAdvertising agency belonging to the Spanish media group Grupo Antena 3 (ANTENA 3 (TV), ONDA CERO and EUROPA FM (radio), MOVIERECORD (advertising in commercial theatres), ADN (press) and Antena 3 website).· Analysing ad campaign results for major clients like Caja Madrid, El Corte Inglés, Diageo, Pernod Ricard, etc. in different media channels and creating new advertising formats.· Writing news published on the Corporate Newsletter.
Ana García López Skills
Ana García López Education Details
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Columbia Business SchoolChief Marketing Officer -
Madrid School Of MarketingMaster'S Degree In Digital Marketing -
Centre Of Economical & Commercial Studies (Icex-Spanish Foreign Trade Institute)International Business -
Cardenal Herrera-Ceu UniversityAdvertising And Public Relations
Frequently Asked Questions about Ana García López
What company does Ana García López work for?
Ana García López works for Siteground Web Hosting Company
What is Ana García López's role at the current company?
Ana García López's current role is Head of Marketing at SiteGround Web Hosting Company.
What is Ana García López's email address?
Ana García López's email address is an****@****ail.com
What schools did Ana García López attend?
Ana García López attended Columbia Business School, Madrid School Of Marketing, Centre Of Economical & Commercial Studies (Icex-Spanish Foreign Trade Institute), Cardenal Herrera-Ceu University.
What skills is Ana García López known for?
Ana García López has skills like Advertising, Event Management, Production, Television, Promotions, Digital Marketing, Marketing Communications, Marketing Strategy, Comunicaciones De Marketing, Marketing Digital, Publicidad, Estrategia De Mercadotecnia.
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