Anagh Dutt Email & Phone Number

New Delhi, Delhi, India

Responsible for Information Technology, Computers, Mobiles Categories

New Delhi, Delhi, India

• Developing and executing business growth strategies for Central & State Government Departments, PSU/PSEs
• Leading Public Procurement Policy-related initiatives relating to the RFP/RFQ processes, coordinating with Government organisations; and holding consultative meetings with representatives from the public and private.
• Achieved 41% growth in procurement GMV in FY'23-24 over FY'22-23 for accounts managed from INR 12,327 Cr. (USD 1.48 Billion) to INR 17,287 Cr. (USD 2.07 Billion), through Bidding/Tenders and Direct Purchases.
• 30% growth in new Transacting users in FY'23-24 over FY'23-22 for accounts managed from XXX,XXX to YYY,YYY transacting Users.
• Recipient of the “Star Performer” Award.

New Delhi, Delhi, India

• Led the strategic direction for over 200 product categories, driving business growth and surpassing sales and revenue targets.
• Achieved 3x YoY growth in revenue achieved for categories managed
• Conducted extensive customer and market analysis to identify new product opportunities and successfully listed them on the platform.
• Ensured the relevance of products within their respective categories, providing accurate and pertinent information to buyers, and implementing appropriate pricing strategies.
• Monitored the entire product lifecycle within each category, proactively identifying opportunities for maximizing results.
• Oversaw the development of product communication and led the creation and execution of marketing, promotion, and merchandising plans.

Gurgaon, Haryana

• Managed online sales of Televisions and Home Theatre categories which accounted for ~95% of total online business.
• Increased market share of categories managed to 65% vs 55% Quarter-on-quarter and oversaw key accounts, inventory management and engaged in joint business planning, and negotiated product pricing.
• Generated revenue from Amazon & Flipkart (a Walmart Company) and developed short and long-term growth plans – Highest sales recorded – 85% increase in July over June 2020. Awarded "Category Sales Manager of the Month.

Gurgaon, India

• Responsible for driving Growth, Strategy & Planning for the business unit, besides acting as a Category Manager for Kids Footwear, Watches & Accessories.
• KRAs: Profitability (Net margins), Product ratings, Conversion rates, revenue generation (including seller Ads), brands & seller management (Key Accounts Management)
• Acting as project manager by coordinating with different team across functions to address issues related to merchandising, pricing, discoverability, etc.
• Leading key projects such as new assortment addition, search improvement and customer & courier returns reductions
• Ensuring basic hygiene wrt daily inventory & pricing checks for unit drivers, Seller-order auctions, SLA breaches, high visits & low conversion products
• Analytics based idea generation for continuous & overall increase in business for the categories managed

Mumbai Area, India

• Planning, Executing and Managing social media communication across platforms for India's best brands
• Managing influencers, bloggers & publishers for digital amplification of campaigns
• Creating media and content (video & written) plans for clients; managing admin & billing related tasks
• Devising web-marketing strategies that elevate brands, forging strategic alliances, driving revenue
• Creating and refining social media profiles to enhance client acquisition, customer service and PR efforts on the web
• Training the company staff on using social media tools and technologies

Gurgaon, India

• Leading on-site display marketing for Electronics categories
• Managing a team of two executives
• Promotion calendar planning
• Digital campaign life-cycle management
• Micro & Macro-level data driven analysis, planning & execution of all promotions/sale events including two highly successful Diwali seasons
• Acting as a project manager & coordinating with over 11 teams

Gurgaon, India

• Managed on-site promotions for the category
• Successfully improved NPS (Net Promoter Score) to 38 from 17
• Resolving IPS issues and other customer queries related to products
• Introduced improved size chart for Helmets & Gloves
• Cross category promotions etc.

Gurgaon, India

Project Title: Expansion of On-Board business in the Railways ChannelProject Description: The aim of the project was to increase Coca-Cola’s on-board share significantly by studying the market, suggesting feasible & sustainable options and implementing them effectively. An extensive list mapping all caterers and trains in Delhi and Mumbai was made, key.

Greater Noida, India

Costing:.- Development of cost reduction strategies for new car models (Brio, City, Civic, Accord and Jazz) through net localisation increase, competition creation and value addition.- Identify and build strategic alliances with component suppliers.- Maintain budgets and prepare monthly reports for raw material prices, exchange rate impact, annual cost.

Saraburi, Thailand

Project: Improving Power Plant Efficiency.Project Description: Undertook a project & prepared a report on determining the key parameters affecting the efficiency of a boiler, increasing the efficiency of the boilers and checked for development of a closed-loop control system with continuous feedback for maintaining the key parameters at optimum levels.

New Delhi, India

Vocational training at Engineering ­ Packaged Equipment DepartmentProject: Steam Generators. Project Description: Understood and learnt about the various kinds of boilers, their construction and design. Also briefly studied HVACs, bulk material handling techniques, pneumatic conveying systems and pelletizing techniques.

Post Graduate Diploma In Management, Marketing And Operations

Activities and Societies: Sports Club

Bachelor Of Engineering, Mechatronics

Senior School - Cbse, Science