Ana Gil Herrera Email & Phone Number

Basel, Bs, Ch

Basel, Bs, Ch

Remote ( Barcelona - Basel)

· Develop marketing strategies and brand positioning· Lead the rebranding and website redesign with an external agency (www.youstylish.com)· Develop loyalty strategies for the customers and the team (internal and external)· Lead the marketing and communication team (4 people)· Identify opportunities in the sector· Design and create tailored experiences for clients in Barcelona· Design graphic elements for the website, social networks, and communications with clients (Instagram, Linkedin, Youtube, Newsletter)· Consolidate alliances with suppliers (11 new allies)· Implement customer loyalty system (LoungeUp)

Barcelona, Catalonia, Spain

· Design strategies to open new markets· Create content for social networks that position Tourism in Colombia in the Spanish market· Identify opportunities for new products and analyze their viability· Advise and provide feedback on developments made by the design team to boost brand positioning· Support in the Digital Marketing department

Colombia And Spain

· Design and develop brands (Naming, brand identity, Graphic pieces, Packaging, Point of sale design, Uniforms)· Advise brands in the choice of sales channels· Develop brand launch strategies· Design graphic pieces (Business cards, Menus, Flyers, Banners)· Design web pages, Organize information and Implement design (WordPress, Squarespace)· Design fabrics for seasonal collections and socks patterns (Recurring client: Studio F, Kuo socks)· Develop marketing plan with entrepreneurs· Advise and propose related solutions with usability of mobile products to developers and product designers (UX Tester in Applications: TuMesa, Soccer Betting, Booking of appointments in beauty centers)

Colombia

La Fiestería is entrepreneurship where we were in charge of designing products based on brand values. and custom kits for special celebrations.· Lead the production, marketing, and design team (10 people)· Manage new clients, negotiate and agree on orders (Recurring clients: FLA, Leonisa, Nacional de chocolates, CI jeans, Grupo Familia, Hábitat, INP Proyectos, Fibratore, Movile, Madecentro, GreenFit)· Design and develop website content and social networks (Photos, texts, posts, videos, banners)· Coordinate social networks and brand activations (Community Manager)· Finance leader· Design products and graphic pieces· Analyze and identify improvements in products designed and produced· Design and develop a website with an online shop

Barcelona Area, Spain

· Lead co-creation sessions for new strategies· Design food product packaging based on the needs of the user and the point of sale (Packaging still used in points of sale in Barcelona)· Design and apply product content on the web, supporting the communication department· Organize brand positioning events (3 brand positioning and loyalty events)

Barcelona, Spain

· Develop branding strategy and redesign of Interprofit brand· Design content of different brands for the marketing team· Design corporate events and their graphic pieces, with the production team for different types of clients (Types of events: Premio Planeta, Launch Ken Follet books, L'OR brand launch, Brand attendance at "Barcelona Bridal Fashion Week", Inauguration of shopping centers, and points of sale)· Consolidate the internal design department· Present proposals for clients, support different accounts· Create manual brand for Interprofit

Medellin, Colombia

· Plan and execute team strategy before and during the competition in Australia· Design and development of the battery pack and the solar panel· Define objectives and delivery times· Present the developed project to the media, universities, and companiesProject Leader · Project Management:· Lead the group of 27 engineers who participated in the project, reaching the schedules and objectives on time.· Develop a racing team to participate in the World solar challenge, the most demanding solar car race, taking place in Australia, its route is 3000 km crossing the country from the north to the south.

Master In Branding, Marketing/Marketing Management, General, Master

Bachelor Of Product Design Engineering (Beng), Engineering

Activities and Societies: Graduate instructor in strategic management

Product Design Engineering, Scholarship Granted By Eafit (For Average) To Develop Academic Semester

Activities and Societies: Award: Best product development for AXE, Unilever (Chile)

Interior Spaces Design, Master