Ana Carolina Hasbun Email & Phone Number

Helsinki, Fi

Helsinki, Fi

Helsinki, Uusimaa, Finland

As part of my role, I manage customer marketing campaigns and execute marketing initiatives to promote M-Files' partnership with Microsoft as an ISV partner and its presence on the MS Azure Marketplace. Additionally, I oversee third-party review platforms like Gartner Peer Insights, TrustRadius, and FeaturedCustomers. My focus lies in ensuring a uniform, high-quality communication strategy throughout the customer lifecycle. This entails seamless coordination with cross-functional teams in sales, marketing, product management, and customer success management, where I've played a pivotal role in supporting cases that generate pipeline and propel business growth.*M-Files has been a strong Microsoft Partner in Microsoft’s ISV and Azure IP Co-sell programs for several years. M-Files has subscription offerings in the Microsoft Azure Marketplace.Keywords: SaaS, HubSpot, Gainsight, Salesforce, marketing analytics, marketing automation, data analytics, MQL, SQL, pipeline generation, demand generation, social media, ISV, Microsoft Partner, Azure Marketplace, customer marketing, review tools

Espoo, Uusimaa, Finland

As a reference management expert, I contributed to sourcing, conducting interviews, and crafting compelling case studies, while ensuring the company's reference database remains up-to-date. My expertise in the M-Files' reference management solution allows me to deliver new user training and provide excellent support for daily reference requests. I have created a wide range of reference assets and adeptly managed the Customer Advocacy Program and reference campaigns. Additionally, I am proficient in managing third-party review tools such as Gartner Peer Insights, TrustRadius, and FeaturedCustomers. Collaborating seamlessly with cross-functional teams in customer success, sales, and marketing, I have played a crucial role in supporting cases that generate pipeline and drive business growth.Keywords: SaaS, HubSpot, Salesforce, marketing analytics, marketing automation, data analytics, social media, case studies, references, reviews, content creation, customer advocacy, reference management, reference management tool

Espoo, Finland

My responsibilities included developing and managing the marketing strategy while allocating and overseeing the Nordics regional budget. I worked closely with the Nordics direct sales and BDR teams, and delivered marketing qualified leads and sales-ready leads that translated into solid pipeline for the sales team. I was also responsible for reporting and analyzing Nordics marketing activity, including lead funnel tracking, campaign ROI, and conversion rates. Additionally, I oversaw and executed all aspects of Nordics field marketing, such as content development, digital and offline campaigns, events and webinars, and PR. As part of executing a busy webinar and events program, I participated in conferences and hosted events, collaborating with third-parties or partners. I collaborated with the global marketing team and Nordics channel marketing to support channel partners and other regions.Keywords: SaaS, Marketo, HubSpot, Salesforce, marketing analytics, marketing automation, data analytics, MQL, SQL, pipeline generation, demand generation, MROI, ROMI, ECM, IIM, social media, PR, ON24, GoToMeeting

Helsinki Area, Finland

Responsible for Midaxo’s employer brand and Talent Marketing.Main Responsibilities included:-Planning and executing engaging company and career blog pipeline, as well as recruiting events-Planning, executing, and tracking paid social campaigns for the most crucial open positions-Maintaining and improving company’s presence in relevant recruiting platforms, such as Glassdoor, LinkedIn and Stack Overflow-Managing careers page and job posts, & optimizing them for specific target audiences-Planning and executing internal culture-related communications-Participating in interviews, sourcing and recruitment of candidates-Helping make videos and other creative content (landing pages, infographics, company swag) for talent marketing purposes-Involved in planning of company’s recreational activitiesSmart M&A teams globally rely on Midaxo to drive deals seamlessly from identification through integration.

Helsinki, Finland

Responsible for all marketing activities, from planning to implementation. Planning the year’s content calendar and ensuring its timely completion, sending newsletters, updating the company’s website and blog content, distributing content through Social Media, application and communication with M&A industry award organizations, guidance to our PR and marketing agencies. Planning and sending customers information emails about product updates. Transition, training and implementation of HubSpot for the company’s inbound marketing strategy. Website revamp project for Midaxo’s website. Event planning and promotion. SEO, Social Media advertising and AdWords. Planning, organizing, promoting and hosting webinars related with M&A topics for prospects and customers, as well as sending follow ups with recordings by email. Buyer persona analysis.Smart M&A teams globally rely on Midaxo to drive deals seamlessly from identification through integration.

Espoo, Finland

Responsible for updating and creating content for the company’s blog and social media pages, as well as creating content and sending campaigns, newsletters, and updating the company’s website. Maintenance of company's CRM and event planning. Also involved in several projects, such as Analyse² Brand revamp, website renewal, and improvement of product descriptions, lead generation activities, tracking results of marketing activities, and internal communications.Analyse² offers a solution that optimizes assortments and provides FMCG retailers and suppliers innovative software solutions and services for assortment planning, shopper insights and category analytics.

Espoo, Finland

Supported our international team with projects abroad, linked local activities with the ones abroad, organized the localization of Anayse² software to be used in the different markets, as well as all Spanish and Portuguese-speaking activities.Analyse² offers a solution that optimizes assortments and provides FMCG retailers and suppliers innovative software solutions and services for assortment planning, shopper insights and category analytics.

Master Of Science, Advanced Financial Information Systems, Vg

Activities and Societies: Tutor for Master's Students and Mentor for Master's StudentsHelsinki, Finland

Bachelor Of Science, Finance And Banking

UNITEC Tegucigalpa, Honduras

High School Diploma, Science And Arts, Honor Roll Student

Activities and Societies: High School Choir, Student Council Fiscal, TheatreTegucigalpa, Honduras