Monitoring and improvement of the "Sistema Faep" application based on customer demands. Design and implementation of the company's latest news portal and significant improvements in both publication and access to its content by users. Chatbot development, tests and improvement.

• Usability tests - to understand users’ characteristics, aims, and behaviors towards achieving these aims. Its purpose is to produce designs that improve their working practices and lives. It involves the continuous evaluation of the impact of designs on the users, not only during the design and development phase but after long-term use too -, prototypes and design of the app together with the company's multidisciplinary team of developers.

Head of creation and development of project and design standards for its e-commerce, packaging, storefront, social media, video tutorials and all kinds of communication pieces.

• Deep knowledge base of user experience best practices and a relentless commitment to problem-solving from the oustide-in (user-to-company) perspective, aligned with businessess goals.

Guidance to frontend dev in his development as a UIer and UXer.

• Full analysis and redesign of the website (home, search results and booking process), Google Ads, as well as the responsive email templates (marketing, transactional and internal), optimizing user experience based on analytics results, KPIs, ROIs, email marketing management tools and feedback from the company's contact center.• Monitoring of contact calls regarding the use of the website, meetings with Google, Devs, and IT experts, as well as with other internal customers, in order to to align expectations and to be able to generate design demands that are feasible and can be implemented along the required deadlines, by the whole team.• Art direction, creative works.

Teaching groups of adults and children during the night and on Saturday mornings.

Import/export trading company created with the help of a partner, aiming at bringing some goods, initially made ​​in China and Korea, to Brazil. The main objective was to establish a more autonomous resource base for our NGO (Instituto Arandú), generated from the profit of this initiative. We’ve produced items in large quantities in Brazil, helping local suppliers, and exporting to Baume et Mercier and Geneva Logistics. Then, with the 2008 crisis, severe currency fluctuations and a lower demand, we decided to terminate our activities, but to keep the Instituto Arandú active, helping children and adolescents at risk, in our city.

• Analysis, prototyping and development of design projects such as portals, websites, ecommerce platforms, online surveys, newsletter management tools, marketing and transactional emails, and print materials.• Coordination of other designers, developers and suppliers.

• Brand design, as well as design of print material of all kinds, billboards and websites.• Monitoring of online surveys.• Requests for quotations and management of suppliers and developers.• Photography.

• Graphic design, photography and image processing.• Composition and documentation of storefronts.• Creating mockups and prototypes.