I'm good at connecting the dots - my friends call me when they have a problem and don't know where to start looking for a solution.I have strong experience in marketing and comms, with proven record of results in projects for global and local brands in many disciplines, such as advertising, content, strategy, data and insights, public affairs and creative tech experiences.From the strategy to the execution, I’ve leaded and delivered successful projects, as interesting as Heineken first Gaming comms platform in Brazil (2023); Yahoo first AR project shortlisted in Cannes (2020); award winning Coca-Cola and J&J World Cup campaigns (2012 and 2014); Coca-Cola Brasil first digital ad, social and content hub (2010), real time global and local campaigns and activations for a diversity of brands in CPG, automotive, tech, financial and other industries.These opportunities gave me a holistic approach on how to connect brands with people, especially in the digital environment. But what really makes me proud was being one of the key stakeholders for digital and cultural transformation in the companies I’ve worked for, because this demanded not only questioning status quo, but embracing continuous learning and adapting to change.Personally, I'm a passionate person driven by curiosity - learning, teaching and traveling inspires me and that's why I decided to travel around the world in my sabbatical. Exchanging with people from many cultures and living in different places helped me to be flexible and to develop a fast understanding of contexts.