Anahí is an entrepreneur sociologist that research on identity and social tendencies. She has been in the marketing research industry for more than a decade. Insides the operations area, she has been in charge of restructuring, setting up and outsourcing different departments showing concrete results in terms of costs and quality. Leading teams up to 40 people, in charge of operationalizing +700 projects per year, for an anual billing of 30M. Used to lead multicultural and multidisciplinary teams and guide them on managing multi-country projects for the tops brands of the Brazilian and the worldwide market (+300 including Coke, Unilever, Avon, Google, Ab Inbev, Telefonica). Then she migrated to the research and client service area in a LatAm role, were she attended clients like Unilever and Natura. She was also in charge of research on social tendencies and its impact on brand image and communication. Since a young age, she has been pursuing a personal interest in identity, self awareness and well being, integrating western and eastern traditions. That led her becoming Astrologer and Amit Goswami PHD agent and an alternative medicine therapist. She co-founded LesAmplix, a lab that research about this subjects and offers content and workshops to brands and people. Did a Master in Alternative Medicine in the University of Technology of Jaipur, India. She is a Holistic Therapist and just published her first book "Time Detective: Essay on the practice of the holistic therapy.".