L'Oréal International Distribution LATAM | 2 fragrances brands accross 15 markets

• Led the sales, marketing and distribution plan for eight brands in the FMCG vertical, ensuring the profitability and growth.• Closely collaborated with suppliers and clients to optimize inventory management, reducing losses due to product expiration.• Managed brand budgets, monitoring marketing expenses, and ensuring alignment with strategic priorities.• Created concise and strategic presentations to communicate brand performance and opportunities to stakeholders.

• Established and developed the brand's launch plan and favor product growth in order to contribute to the reinforcement of the brand and the development of consumer relationship in Central America. • Analyzed and grouped consumer & market insights, and competitor strategies, in order to develop marketing strategies for the brands.• Proposed and developed marketing mix strategies (360/Digital/Retail) in order to develop the brand, offer the consumer a better shopper experience and… Show more • Established and developed the brand's launch plan and favor product growth in order to contribute to the reinforcement of the brand and the development of consumer relationship in Central America. • Analyzed and grouped consumer & market insights, and competitor strategies, in order to develop marketing strategies for the brands.• Proposed and developed marketing mix strategies (360/Digital/Retail) in order to develop the brand, offer the consumer a better shopper experience and reinforce our positioning in Central America.• Managed the brands' annual budget.Brands: L'Oréal Paris Makeup & Vogue Cosméticos.Countries: Panama, Costa Rica, Guatemala, El Salvador, Honduras & Nicaragua. Show less

• Executed the brands' strategies at Brick and Mortar channel. • Planned the yearly promo and budget plan, alongside the sales team and distributor per country. • Reported and managed the campaign status by delivering weekly Point of sales reports with the main KPI's (sell out tracking, price, product availability, layout).• Defined and executed additional product display.Brands: Maybelline New York, L'Oréal Paris Makeup, Vogue Cosméticos & NYX Professional… Show more • Executed the brands' strategies at Brick and Mortar channel. • Planned the yearly promo and budget plan, alongside the sales team and distributor per country. • Reported and managed the campaign status by delivering weekly Point of sales reports with the main KPI's (sell out tracking, price, product availability, layout).• Defined and executed additional product display.Brands: Maybelline New York, L'Oréal Paris Makeup, Vogue Cosméticos & NYX Professional MakeupCountries: Panama, Costa Rica, Guatemala, El Salvador, Paraguay, Bolivia, Honduras & Nicaragua. Show less

• Assisted in developing the strategic plan for the brand in Central America in 2020. • Contributed to the suggested product range proposal. • Helped manage the launch plan, promotional activities, and pricing strategy. • Supported identification and analysis of the price positioning for the full portfolio. • Led the brand launch in Costa Rica in 2019, closely coordinating and collaborating with brand stakeholders. • Assisted in executing the second edition of the… Show more • Assisted in developing the strategic plan for the brand in Central America in 2020. • Contributed to the suggested product range proposal. • Helped manage the launch plan, promotional activities, and pricing strategy. • Supported identification and analysis of the price positioning for the full portfolio. • Led the brand launch in Costa Rica in 2019, closely coordinating and collaborating with brand stakeholders. • Assisted in executing the second edition of the "Face Awards" in Central America and the third edition in Ecuador. • Conducted a diagnosis of the brand's social media state and helped establish recommendations for content management.Brand: NYX Professional MakeupCountries: Guatemala, El Salvador, Costa Rica, Ecuador & Paraguay. Show less

Collaborated with Credit Management.

Supervised and rotated through various distribution center processes to support the development of process manuals.Centro de Distribución (CEDIS)