Lancement début 2021 d'un concept-store dédiés aux chiens à Annecy et en ligne www.thewouf.fr

I help develop your business by increasing brand awareness, generating leads and growing sales through tailored, targeted and creative content.​I can also train / coach you or your team and give you the tools to better understand digital marketing strategy applied to your company and and help you become self-reliant.More infos on: https://www.amstories.fr/

Line management for the EU International Editors in the London, Paris and Berlin offices (covering Spain, Italy, France, Netherlands, Sweden and Germany)> Oversee and lead the engagement marketing strategy for European markets across key onsite and offsite channels, focusing on engagement and trade metrics> Work alongside the global ASOS teams to determine global vs local strategies for a wide range of new and existing propositions> Identify strengths and weaknesses within structures and processes and develop new ways of working, efficiencies and crossovers between the teams to deliver against business objectives in each market> Identify and iterate the communication channels between the international teams and the global teams> Ensure a joined-up approach to delivering social content in relevant markets (paid social strategy included)> Structure an omni-channel content calendar maintained by key stakeholders across the department> Help to deliver a strategic approach to translation management for ASOS’ marketing functions> Work closely with Data Analytics team to ensure all content has relevant KPIs, is tracked correctly and measured accordingly, to assess and act on key learnings> Manage a team of content specialists to ideate and execute activity across onsite and offsite channels

Focus on France then Southern Europe for the last year by creating synergies between France, Spain & Italy. > Develop and manage the social media strategy for ASOS France, defining USPs for each channel> Drive the influencer strategy alongside our PR team to increase channel growth, content creation and engagement> Ideate innovative content that drives engagement and speaks volumes for the products and brand> Manage paid social media campaigns to support key trade events, driving conversion> Manage social media budget for content creation, influencer campaigns and paid social campaigns > Work closely with Marketing, Editorial and Trading to ensure all customer touch points are seamless> Champion a culture of optimisation by sharing learnings > Manage 2 direct reports and 2 with doted lineWhile it’s not in my scope, I’m also in charge of the Paris office, managing our office coordinator and making sure that everything go smoothly in our daily office life

Social media manager France Supporting Spain & Italy on their social media strategy & activations

- Implement the social media strategy across the business to develop brand awareness in France, in conjunction with the Fashion Editor and Marketing & Communication Manager, and agreement of the trading staff- Manage reporting and analysis on social media to optimise opportunities- Manage Social Media campaigns- Work closely with the Editor on tone of voice, partnerships and social media takeovers

We Are Social is a conversation agency with offices in London, Paris, Milan, Munich, Sao Paulo, New York, Singapore and Sydney that helps brands to listen, understand and engage in conversations in social media.- Consultancy: global social media strategic recommendation, support and client relation on day to day basis- Community management: (content planning, monitoring, reporting)- Project management: contest set up (recommendation, wireframe, list of features)- 2.0 PR campaign with bloggersAccounts:Fnac, Blurb, Withings, Nexity, Barilla France, Undiz, ASOS France & Spain

NextIdea was a digital agency owned by Lagardère Active until 2012- Web project management: Facebook app launches ; web social platform- Event project management: organisation of events (bloggers & public)- Community mangaement- 2.0 PR campaign with bloggers- Research and insight with Synthesio and TrendyBuzz- Consultancy: strategic recommandation for bloggers campaignAccounts: easyJet, Wonderbra, Louvre Hotels, Espace max, Biotherm, Hachette, CCB, Paris Match

4 months internship + 2 months summer job- Editorial project management: annual report, company newspaper and company presentation- Web project management: website updating- Event project management: organisation of press conferance and general assembly with shareholders