Anaïs Parenteau

Anaïs Parenteau Email and Phone Number

CMO @ BeTomorrow
Bordeaux, FR
Anaïs Parenteau's Location
Greater Bordeaux Metropolitan Area, France
Anaïs Parenteau's Contact Details

Anaïs Parenteau work email

Anaïs Parenteau personal email

About Anaïs Parenteau

Depuis bientôt 20 ans (ouille), j'accompagne dans la formulation et la mise en oeuvre de solutions créatives aux challenges business, marketing et communication des organisations.J'aide à clarifier les visions, à ouvrir et croiser les idées, à booster les énergies, à prendre des décisions et à créer cohésion et bonne humeur.Mes outils sont rangés dans les familles suivantes :>> Créativité business : design thinking, marketing, communication, design 360>> Stratégies : de marque, marketing, communication, de développement commercial notamment.>> Transformation digitale : formée aux méthodes agiles, j'ai été product owner, automatisation marketing notamment, communication digitale, content factory.>> Méthode : je suis formée et anime des ateliers de facilitation en intelligence collective

Anaïs Parenteau's Current Company Details
BeTomorrow

Betomorrow

View
CMO
Bordeaux, FR
Website:
betomorrow.com
Employees:
80
Anaïs Parenteau Work Experience Details
  • Betomorrow
    Cmo
    Betomorrow
    Bordeaux, Fr
  • Betomorrow
    Head Of Marketing
    Betomorrow Oct 2022 - Present
    Bordeaux, Nouvelle-Aquitaine, France
  • Betomorrow
    Product Marketing Manager
    Betomorrow Oct 2022 - Nov 2023
    Bordeaux, Nouvelle-Aquitaine, France
    Avec l'aide d'une équipe 80 passionné(e)s, des experts métiers exigents (dev, design, product manager agiles (PO, Scrum manager, coachs agiles) qui ont fait la réputation de BeTomorrow depuis 20 ans, j'accompagne les entreprises et organismes dans leur stratégie d'innovation, depuis la stratégie de marque, l'identité de marque, le produit (bien sûr !), jusqu'aux fonctionnalités et stratégie marketing. Au plaisir de brainstormer prochainement avec vous !
  • Skillagora
    Product Marketing Manager
    Skillagora Oct 2022 - Present
    Bordeaux, Nouvelle-Aquitaine, France
  • Xylofutur
    Mentor @Lawoodtech
    Xylofutur Mar 2021 - Apr 2024
    Bordeaux, Nouvelle-Aquitaine, France
    Les starts-up de la forêt et du bois : https://lawoodtech.fr/
  • E-Artsup, L’École De La Passion Créative
    Intervenante E-Artsup
    E-Artsup, L’École De La Passion Créative Jun 2020 - Apr 2024
    Bordeaux, Nouvelle-Aquitaine, France
    Intervenante sur les sujets de la stratégie de com, de marque, digitale, sur la connaissance de soi. Création de workshops sur mesure et coaching Grand Projet de fin d'étude.
  • Indépendant
    Consultante Et Facilitatrice Freelance
    Indépendant Oct 2020 - Oct 2022
    Bordeaux Et Périphérie
    > Consultante> Facilitatrice en intelligence collective > Intervenante
  • Depack Design
    Ceo
    Depack Design Jun 2018 - Nov 2020
    Bordeaux Area, France
    Depack is a live branding agency with its headquarter in Bordeaux & offices in Paris & Hong Kong. Since 1992, Depack helps lifestyle, luxury & innovative brands develop high quality experiences in many different live formats including stands, pop-up stores, showrooms, travel retail shops, events, shop windows, merchandising.Depack not only advises Brands with their live branding strategy, it designs, produces & installs/ operates.Depack has joigned in 2015 the leading French group FG DESIGN and expanded its offers around event, brand content & interactive design.
  • Maieutics
    Freelance Brand Strategy & Creative Project Manager
    Maieutics Aug 2010 - Jun 2018
    Paris
    Freelance brand strategy & creative project management.Indépendante, j'accompagne en stratégie et pilotage de projets dans les domaines du développement commercial, de la stratégie de marque et marketing, inclus les aspects digitaux, ainsi qu'en design management. Mon service va de la définition de la stratégie au pilotage de l'exécution par un réseau de partenaires créatifs : identité visuelle, architecture commerciale, merchandising, scénographie, design sonore, web design, référencement, publicité, design produit et packaging.Je travaille en Français, Anglais et Espagnol.Pour découvrir l'ensemble de mes services, n'hésitez pas à visiter www.maieutics.fr.Je suis membre fondateur du collectif SMART PME qui a pour mission de mieux accompagner les PME et ETI dans leurs projets de croissance en réunissant de multiples expertises complémentaires (RH, finance, Web, Design, Relation presse, stratégie, innovation...).Découvrez notre collectif sur www.smartpme.fr
  • Qwamplify Group | Digital & Marketing Services
    Product And Innovation Manager
    Qwamplify Group | Digital & Marketing Services Jun 2017 - May 2018
    Paris, Ile-De-France, France
    After 3 years setting up & managing the Audience+ Marketing Services department, a company bought by Qwamplify group, I worked on the product features definition & roadmap with our development team. #Agile #Specifications fonctionnelles #Sprint management #product marketing .
  • Qwamplify Group
    Manager Marketing Services Audience+
    Qwamplify Group May 2014 - May 2018
    Paris
    Audience+ : mobile marketing & technology experts.Based in London, Paris & Sophia Antipolis, the Audience+ Services department gathered 3 main competences and provides a unique 360° support on mobile business :-> Advanced analytics://Analyse & structure your data to improve your mobile channel efficiency- > Mobile marketing:// State your mobile brand strategy & mobile user life stages, plan & execute engagement & acquisition campaigns through push notifications.//Monetize your audience and generate new revenue while preserving your user app experience & your brand perception. Discover our BRANDED CONTENT services.->Technology development: Edits our mCRM Saas solution Audience+ Enterprise®, integrates our SDK into your app(s), connects to your existing solutions (DMP, CRM,CMS, DSP...), develop or updates your apps.It’s a very interesting challenge to help brands going mobile without comprising brand image & experience while optimizing business results.Audience+ has been bought by Qwamplify group.
  • Superbla!
    Planner / Digital Branding
    Superbla! Jun 2011 - Jul 2012
    Paris
    - Participation to the launch of a new digital marketing agency in 4 countries (joint-venture with Spanish partner)- Digital recommendations for several fashion & luxury brands (Loewe / Carmen Steffens, Neiman Marcus)
  • Naço Architectures
    Commercial Director France/International
    Naço Architectures Jan 2011 - Jul 2012
    Paris Area, France
    Head of sales & business development for a French prize winning, arty architecture & design studio based in Paris, Shanghai & Buenos Aires.- Commercial plan definition. Cinemas, Hotels, Retail, Offices, Design.- Prospection, commercial & methodology writing, strategic branding recommendations, Client & project direction.- 2 art/design exhibitions organization, press release writing.- Signature of the first contract in Brazil. (Accor) & luxury client (LVMH)
  • Saguez & Partners
    Head Of Business Development
    Saguez & Partners Oct 2006 - Sep 2010
    Paris Area, France
    Scope: 360° design (brand strategy & identity, consumer & corporate, retail design, digital). Recruitment & management of a team of 3.1 - Business plan, prospection actions & budget.France + international. Commercial proposal, presentation to top managers. First strategic analysis and recommendations. Data base administration.2- Key account & project direction, generally for corporate & political subjects (Veolia/Autolib, Grand Paris..)3- Communication tools creation, PR, conference speech placement negotiation, tradeshow. Weekly press review for the 120 employees. Website update & updrade. Newsletter writing & creation.4- Launched the first sustainable development strategy for the agency. Sustainability Club participation & internal news.5- Brazil prospection. Speaker at local conference. Local partner identification.
  • Extrême
    New Business & Project Manager
    Extrême May 2005 - Sep 2006
    Paris Area, France
    New business strategy and action plan, agency presentation, competition organization, commercial proposal, communication tools creation. Oriented mass market in product & packaging design.
  • Acnielsen
    Customized Market Research Analyst
    Acnielsen Aug 2003 - Jul 2004
    San Francisco Bay Area
    WinningBrand® exclusive methodology application for Tree Top FMCG account and support for other main digital & IT leaders from Silicon Valley.
  • Hp
    Btob International Product Manager (Internship)
    Hp Sep 2001 - Aug 2002
    Grenoble Area, France
    Market Research Analysis, plannings, international new product launch roll-maps.

Anaïs Parenteau Skills

Marketing Strategy Corporate Branding Marketing Brand Architecture New Business Development Digital Marketing Business Strategy Brand Management Management Advertising Branding And Identity Business Development International Business Market Research Retail Strategic Partnerships Online Marketing Mobile Marketing Public Relations Graphic Design Content Strategy Architecture Strategic Communications B2b Brand Development Press Releases Mobile Applications Forest Management Forestry Product Development Product Management

Anaïs Parenteau Education Details

Frequently Asked Questions about Anaïs Parenteau

What company does Anaïs Parenteau work for?

Anaïs Parenteau works for Betomorrow

What is Anaïs Parenteau's role at the current company?

Anaïs Parenteau's current role is CMO.

What is Anaïs Parenteau's email address?

Anaïs Parenteau's email address is an****@****hoo.com

What is Anaïs Parenteau's direct phone number?

Anaïs Parenteau's direct phone number is +336953*****

What schools did Anaïs Parenteau attend?

Anaïs Parenteau attended Product Marketing Alliance, Em Lyon, Ecole De La Facilitation, Agrosup Dijon, Lycée Michel Montaigne - Bordeaux.

What skills is Anaïs Parenteau known for?

Anaïs Parenteau has skills like Marketing Strategy, Corporate Branding, Marketing, Brand Architecture, New Business Development, Digital Marketing, Business Strategy, Brand Management, Management, Advertising, Branding And Identity, Business Development.

Who are Anaïs Parenteau's colleagues?

Anaïs Parenteau's colleagues are Nicolas Pascaud, Olivier Hartmann, Alain Blanc, Sandrine Holcher, Céline Lemoigne, Thomas Arrachequesne, Anne Malagie.

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