Ana Suárez Email & Phone Number

New York, New York, United States

Newington, Virginia, United States

• Serve former U.S. Secretary of Defense Robert M. Gates in development of Policy Center website• Develop content strategy and execute agile lifecycle workflow for website development and launch• Facilitate ideation sessions to guide brand identity and website creation • Conduct brand positioning and content strategy presentations to leadership and stakeholders • Maintain and iterate capabilities of the Center’s website and media presence• Analyze and report on website… Show more • Serve former U.S. Secretary of Defense Robert M. Gates in development of Policy Center website• Develop content strategy and execute agile lifecycle workflow for website development and launch• Facilitate ideation sessions to guide brand identity and website creation • Conduct brand positioning and content strategy presentations to leadership and stakeholders • Maintain and iterate capabilities of the Center’s website and media presence• Analyze and report on website performance and social media traffic; define success metrics Show less

San Francisco, California, United States

• Lead and manage multiple end-to-end web, social and audio campaigns across various categories • Write and develop creative briefs, proposals, RFPs, one-sheeters, and case studies for branded content campaigns• Conduct live pitches to clients, lead brainstorm sessions, and host webinars• Collaborate across cross-functional teams throughout lifecycle (sales, product, editorial, audience, and traffic)• Track campaign performance, measure success, and utilize analytics to optimize… Show more • Lead and manage multiple end-to-end web, social and audio campaigns across various categories • Write and develop creative briefs, proposals, RFPs, one-sheeters, and case studies for branded content campaigns• Conduct live pitches to clients, lead brainstorm sessions, and host webinars• Collaborate across cross-functional teams throughout lifecycle (sales, product, editorial, audience, and traffic)• Track campaign performance, measure success, and utilize analytics to optimize campaigns• Communicate actionable insights, emerging trends, and new opportunities to clients and key stakeholders • Lead freelance hiring, workflow management, and foster relationships with freelancers• Drive product roadmap and define product vision, features, and strategy for branded content• Serve as an official Hearst AI champion to leverage AI solutions and train team members Show less

San Francisco, California, United States

• Led ideation sessions to develop creative advertising solutions for brand partners• Measured and reported on the effectiveness of all digital advertising campaigns• Managed, monitored, and analyzed progress on a diversity of strategic initiatives while meeting deadlines• Responsible for working with our brand partners to bring to life their message by finding what makes them unique in their respective industries• Collaborate with content creators to develop concepts and… Show more • Led ideation sessions to develop creative advertising solutions for brand partners• Measured and reported on the effectiveness of all digital advertising campaigns• Managed, monitored, and analyzed progress on a diversity of strategic initiatives while meeting deadlines• Responsible for working with our brand partners to bring to life their message by finding what makes them unique in their respective industries• Collaborate with content creators to develop concepts and execute content that meets brand objectives• Monitor content production process from start to finish, from ideation to analytic reporting• Maintain expertise in native advertising solutions• Foster opportunities to further Hearst StoryStudio’s growth Show less

San Francisco, California, United States

• Curated articles for training sets for machine learning and artificial intelligence (AI) algorithms• Identified quality sources of news for major initiatives around US news aggregation• Established digital strategy and crafted marketing messaging for mobile app downloads

Washington, District Of Columbia, United States

A joint fellowship between Northwestern University and the James W. Foley Legacy Foundation, which advocates for the safe return of journalists, hostages, and wrongful detainees abroad and raises awareness of journalist safety and freedom of the press.• Conducted research for journalist safety, press freedom and hostage advocacy • Wrote press releases, blogs and related strategic communications • Managed and created multimedia content for all digital channels, blog and… Show more A joint fellowship between Northwestern University and the James W. Foley Legacy Foundation, which advocates for the safe return of journalists, hostages, and wrongful detainees abroad and raises awareness of journalist safety and freedom of the press.• Conducted research for journalist safety, press freedom and hostage advocacy • Wrote press releases, blogs and related strategic communications • Managed and created multimedia content for all digital channels, blog and website• Utilized social listening to track trends, monitor public opinion of press, and inform research • Edited video and audio content and developed custom collateral to convey research findings Show less

Williamsburg, Va

• Led ideation sessions to craft user-driven content experiences and bespoke products to grow audience • Wrote press releases, blogs, website content, and social media content• Developed and managed overarching communications and content strategy• Organized and hosted diverse events including speaker series, expert panels, and research presentations• Established success metrics, implemented actionable insights, and presented findings to leadership• Drove user testing… Show more • Led ideation sessions to craft user-driven content experiences and bespoke products to grow audience • Wrote press releases, blogs, website content, and social media content• Developed and managed overarching communications and content strategy• Organized and hosted diverse events including speaker series, expert panels, and research presentations• Established success metrics, implemented actionable insights, and presented findings to leadership• Drove user testing, implemented feedback into products, and led experimental product sprints• Cultivated and fostered relationships with stakeholders, partners, donors, and policymakers• Translated findings from complex foreign policy and international relations research for diverse audiences Show less

Williamsburg, Virginia

• Coordinated and organized new student orientation • Enabled the effective integration of new students to the culture and values of W&M• Directed and trained staff of over 200 students to lead orientation cohorts• Served as liaison between the college administration and students

Williamsburg, Va

• Instituted and deployed a strategic communications plan for university donors, alumni and students• Devised and implemented communications strategy for sales and recruitment • Wrote proposals for senior leadership and drove engagement between departments • Analyzed quantitative and qualitative user data to inform marketing initiatives

Williamsburg, Va

Master Of Science - Ms, Medill School Of Journalism With Specialization In Media Innovation And Content Strategy

Activities and Societies: James W. Foley and Medill Fellowship, Sagan Fellowship for Journalism & Media, National Association of Hispanic.

Bachelor Of Arts - Ba, English Language And Literature, General

Activities and Societies: Office of the First-Year Experience, Pi Beta Phi, Policy & Standards Board, TEDx William & Mary, NCAA D1 Cross.

Global Business Program

A summer study abroad program for Global Business in Dublin, Ireland. Courses conducted through the Raymond A. Mason School of Business.

English Language And Literature, General

2016 Summer Study Abroad Program at Cambridge University, Christ College.