Anait Mkrtchyan

Anait Mkrtchyan Email and Phone Number

E-Commerce | Project Manager | Analyst | B2B | B2C | Financial | Insurance | iGaming @ LIGA INSURANCE (RGS-Armenia)
Anait Mkrtchyan's Location
Yerevan, Yerevan, Armenia, Armenia
About Anait Mkrtchyan

Accomplished professional with extensive expertise in operations, project management, and analytics. Certified in UI/UX Design Fundamentals, bringing a user-centric approach to all projects. Multilingual, fluent in Russian and Armenian, with proficiency in English and Ukrainian.I hold a Bachelor's degree in Actuarial and Financial Mathematics, which underpins my analytical and financial acumen. I have a proven track record in enhancing customer service, efficiently resolving incidents, and leading high-performing teams.With a diverse skill set and extensive experience across the financial, insurance, and iGaming sectors, I am dedicated to driving innovation and excellence in your organization.

Anait Mkrtchyan's Current Company Details
LIGA INSURANCE (RGS-Armenia)

Liga Insurance (Rgs-Armenia)

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E-Commerce | Project Manager | Analyst | B2B | B2C | Financial | Insurance | iGaming
Anait Mkrtchyan Work Experience Details
  • Liga Insurance (Rgs-Armenia)
    Head Of Digital Sales Development
    Liga Insurance (Rgs-Armenia) Aug 2024 - Present
    ▪️Lead Digital Sales Strategy: Drive the development and execution of digital sales strategies to maximize revenue and market presence through innovative online channels.▪️Optimize Digital Platforms: Oversee the design and continuous improvement of digital platforms to enhance user engagement, optimize conversion rates, and deliver a seamless customer experience.▪️Performance Analytics: Implement and leverage advanced sales analytics tools to monitor key performance metrics, generate insights, and guide strategic decisions.▪️Cross-Functional Collaboration: Work closely with various teams and departments to ensure alignment of digital sales initiatives with overall business objectives and organizational goals.▪️Strategic Partnerships: Forge and maintain strategic partnerships to expand digital market reach, enhance competitive positioning, and drive growth.▪️Industry Trend Awareness: Stay abreast of the latest industry trends and digital innovations to incorporate cutting-edge tactics and maintain a competitive edge.▪️Customer-Centric Focus: Enhance customer satisfaction by refining digital product offerings and optimizing sales processes to meet evolving consumer needs.▪️Long-Term Growth Contributions: Shape and drive the vision for digital sales development to contribute to the company’s sustained growth and strategic objectives.▪️Budget Management: Efficiently manage digital sales budgets, allocate resources, and oversee performance to achieve sales targets and drive profitability.
  • Liga Insurance (Rgs-Armenia)
    Head Of Online Sales
    Liga Insurance (Rgs-Armenia) Jul 2022 - Aug 2024
    Ереван, Армения
    ▪️ Head online sales efforts for insurance products, focusing on boosting revenue through digital channels.▪️ Lead the design and optimization of the company's online platform to enhance user experience and increase conversions.▪️ Manage sales budget allocation and team performance to meet ambitious targets efficiently.▪️ Collaborate with teams and departments to align sales strategies with organizational goals.▪️ Implement sales analytics to track performance and drive continuous improvement.▪️ Cultivate strategic partnerships to expand market reach and competitiveness.▪️ Stay updated on industry trends to drive innovation in online sales tactics.▪️ Prioritize customer satisfaction by refining product offerings and sales processes.▪️ Contribute to the company's long-term growth by shaping online sales strategy and vision.
  • Training & Development
    Project Manager
    Training & Development Feb 2022 - Present
    ▪️ Lead project management initiatives within a top-tier consulting firm, specializing in delivering tailored solutions to diverse clients▪️ Develop and execute strategic projects aligned with client goals, ensuring timely delivery and exceptional results▪️ Proactively identify and mitigate project risks, fostering smooth project progression and client satisfaction▪️ Led the transformation and development of the company's website, enhancing its functionality and user experience to better align with business objectives.▪️ Coordinate cross-functional teams to optimize collaboration and achieve project objectives efficiently▪️ Adapt to evolving client needs and market dynamics, ensuring project success in dynamic environments▪️ Provide comprehensive project reporting and analysis, guiding clients towards informed decision-making▪️ Conduct competitive analyses to drive strategic insights and maintain client competitiveness.▪️ Develop detailed project roadmaps and utilize cutting-edge tools for effective project management▪️ Communicate project updates effectively to CEO, maintaining transparency and alignment▪️ Create and maintain project documentation for future reference and knowledge sharing
  • Gabsys
    Deputy Head Of B2B
    Gabsys Feb 2023 - Jun 2024
    ▪️ Lead the strategic management of B2B operations within the fast-paced iGaming industry.▪️ Develop and execute data-driven strategies to optimize B2B processes and performance metrics.▪️ Collaborate with diverse teams to implement initiatives aimed at enhancing B2B partnerships and services.▪️ Monitor and analyze key performance indicators (KPIs) to drive continuous improvement and achieve business objectives.▪️ Provide mentorship and training to team members, fostering their professional growth and expertise in B2B operations.▪️ Ensure the accuracy and reliability of data in all reports and analyses, maintaining high standards of quality and integrity.
  • Ibooben Development
    Deputy Head Of B2B & B2C Operations
    Ibooben Development Sep 2022 - Feb 2023
    ▪️ Fostered strategic partnerships with product and commercial teams to drive innovative enhancements for customer experience and operational efficiency.▪️ Provided visionary leadership to direct the growth and empowerment of the operations team, consistently surpassing targets.▪️ Maintained unwavering standards of professionalism and customer-centricity across all customer interactions.▪️ Led strategic direction for support strategy and team, excelling in staffing, planning, and quality control.▪️ Collaborated closely with technical teams to scale products and establish strategic alliances for expansion.▪️ Set and delegated goals, guiding the team towards collective success and continual performance improvement.▪️ Orchestrated seamless deployment of approved support strategies, policies, and procedures.▪️ Ensured operational efficiency by managing team activities to achieve service level benchmarks.▪️ Exceeded targets for customer satisfaction, service level, and issue resolution through adept management of contact channels.▪️ Fostered collaboration among departments to enhance customer satisfaction and improve service delivery.▪️ Implemented quality controls to ensure consistently high-quality customer service.
  • Softconstruct
    Cs Analytics Team Lead
    Softconstruct Apr 2022 - Sep 2022
    Leads a team of analysts in gathering and analyzing data related to customer service performance, incidents, and issues to identify trends and root causes.▪️Oversee the management and prioritization of incoming support requests, ensuring timely escalation to relevant specialists as needed.▪️Develop and implement data-driven strategies to enhance customer service processes and performance.▪️Collaborate with cross-functional teams to design and execute improvement initiatives aimed at elevating customer experience.▪️Monitor key performance indicators (KPIs) and provide actionable insights to drive continuous improvement.▪️Mentor and train team members to enhance their analytical skills and knowledge in customer service analytics.▪️Ensure data accuracy and integrity in all reports and analyses produced by the team.
  • Softconstruct
    Cs Senior Analyst
    Softconstruct Nov 2020 - Apr 2022
    ▪️Gathers information related to incidents or issues, then determine the root cause of the problem and devise solutions to resolve the user’s issue▪️Manage the flow of incoming support requests and escalate issues to relevant specialists▪️Identify improvement opportunities in customer service
  • Softconstruct
    Cs Analyst
    Softconstruct Aug 2020 - Nov 2020
    ▪️Perform research and analyses ▪️Provide reports appealing and easy to skim▪️Analyze and summarize customer issues in order to prepare appropriate solutions/clarifications to respond to customers.▪️Quickly identify when issues are more complex and gather appropriate information for resolution
  • Rgs-Armenia
    Online Sales Specialist
    Rgs-Armenia Jun 2018 - Aug 2020

Anait Mkrtchyan Education Details

Frequently Asked Questions about Anait Mkrtchyan

What company does Anait Mkrtchyan work for?

Anait Mkrtchyan works for Liga Insurance (Rgs-Armenia)

What is Anait Mkrtchyan's role at the current company?

Anait Mkrtchyan's current role is E-Commerce | Project Manager | Analyst | B2B | B2C | Financial | Insurance | iGaming.

What schools did Anait Mkrtchyan attend?

Anait Mkrtchyan attended Yerevan State University.

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