CRM, Events, E mail campaigns,Digital Marketing,Demand generation, Salesforce, Pardot, Informatica, Sales

• Preparation of marketing and communication budget for funding approval.• Public relations and in charge of the diversity programm• Direct Marketing and internal and external communications.• Development of sales strategy, organized by sector such as: Insurance, Public Sector, Retail and Energy. • External Relations including direct contact with printers and other media and liaising with public relations agencies of associates.• Identification of contacts in market niches and reporting back to commercial area.• Internal communication and preparation of publicity• Development of promotional campaigns Services via social networks.• Organization of events such as tradeshows, events

• Budget preparation and follow up of the return of investment of marketing campaigns.• Public Relations. • Preparation of case studies and best practice, establishment of contacts with media and opinion leaders.• Direct Marketing to promote services.• Monitoring and measuring of results obtained by publicity campaigns and advertisement. • Enhancement of demand through planning. • Coordination and preparation of in house events with clients in Mexico and other countries in Latin America.• Launching of new technological solutions and products.• Analysis of competitors and identification of market opportunities.• Internal communication through a webpage for staff, preparation of bulletins and other electronic platforms. • Development of communication campaigns for internal purposes. • Liaising with alliances such as: Microsoft, Intel SAP to generate new business opportunities.• Identification of possibilities to participate in key IT marketing events aimed at obtaining sponsorships.• Handling of suppliers, preparation of contracts including negotiation of quoted prices.• Direct Reporting to the General Director and VP.