Ana Karchava Email and Phone Number

As a Marketing Manager at EFES Georgia, I manage the strategic development and communication of mainstream brands, as well as the implementation of complex online and offline integrated marketing campaigns. With over 11 years of experience in the beverage industry, I have successfully led multiple projects involving new product development, relaunches, and limited editions, as well as brand ambassadorship and direct marketing with partners and stakeholders.My passion is to create and lead brands that bring joy to humans, by formulating their purposes and spreading their messages in the best possible way. I believe that without purpose, no game is played, and without vulnerability, no progress is achieved. I also leverage my skills in digital marketing, consumer marketing, and market research to influence marketing and usage of new media, as well as to motivate and empower my team. I am always eager to learn new things and to challenge myself in this dynamic and competitive field.