Anakha Das Email & Phone Number

Dubai, United Arab Emirates

Kochi, Kerala, India

• Successfully optimized campaigns for over 50 clients across diverse industries, including Logistics, Education, Hospitality, E-Commerce, Technology, Law, Medical, Finance, Real Estate, and Insurance.• Managed clients with budgets ranging from $500 to $70,000, optimizing spending for cost-effective results.• Led over 30 projects and played a crucial role in the Project Management Team, achieving 100% on-time project delivery by structuring campaigns, Keyword research, Ad copy creation, overseeing launches, and ensuring effective collaboration.• Executed diverse Google Ads campaigns encompassing Search Network, Display Network, Shopping, Video, and App campaigns.• Crafted over 100 ad copies, tailoring messaging for optimal engagement across different campaigns and industries.• Conducted A/B testing and conversion rate optimization (CRO) initiatives, resulting in a 25% boost in click-through rates and a 15% improvement in overall conversion rates.• Oversaw campaigns across multiple platforms (Google Ads, Facebook, LinkedIn), optimizing bid strategies, and refining audience targeting.• Consistently conducted competitor analysis and developed PPC strategies for lead generation, leveraging GA4• Collaborated with cross-functional teams ensuring integrated marketing efforts that contributed to a unified brand message.• Provided mentorship and training to junior staff, fostering a culture of knowledge-sharing and skill enhancement within the team.• Generated weekly and monthly client reports, encompassing major metrics, goal tracking, and revenue across all channels and provided recommendations improve overall performance.• Managed budget allocation and monitored daily and monthly budgets, providing oversight of the billing process, provided budget forecasts, also demonstrating proficiency in budget management.• Monitored Merchant Centre, updated feeds for Shopping Ads, and implemented campaigns using Google Editor.

Ernakulam, Kerala, India

I am a results-driven PPC Analyst with a deep expertise in Google Ads, specializing in managing pay-per-click campaigns to drive exceptional results for clients. My role extends beyond mere campaign management; it encompasses strategic planning, competitor analysis, project management, and in-depth analysis to achieve remarkable outcomes.1.Campaign Types: Google Ads offers different campaign types to suit other advertising goals, such as Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns, and App campaigns.2.Targeting Options: Google Ads provides several targeting options to reach specific audiences, including keywords, demographic targeting, location targeting, device targeting, audience targeting, and remarketing.3.Bidding and Budgeting: Advertisers can set their budgets and bids in Google Ads. Bidding options include manual CPC (cost-per-click), automated bidding strategies (e.g., target CPA or ROAS), and Smart Bidding, which uses machine learning to optimize bids based on campaign goals.4.Ad Auction: Google Ads uses an ad auction system to determine the placement and cost of ads. The auction considers factors such as bid amount, ad quality, and the expected impact of ad extensions and other ad formats.5.Performance Tracking: Google Ads provides comprehensive tracking and reporting features to measure the performance of ad campaigns. Advertisers can track metrics like impressions, clicks, conversions, click-through rates, and return on investment (ROI). Integration with Google Analytics allows for more in-depth analysis.6.Ad Policies: Google has strict policies regarding ad content and landing page quality. Advertisers must these policies to ensure their ads are approved and comply with Google's guidelines.

Trivandrum, Kerala, India

Bachelor Of Commerce - Bcom, Commerce

Higher Secondary Education, Business/Commerce, General, 92%

High School Education, Pcm,General, 99%