Teaching Marketing and Business courses while fostering the development of students' critical thinking and problem-solving skills through projects, debates, and group activities.

Responsible for digital marketing, branding, social media content, and online sales strategies, generating multiple 5-digit revenues in online launches.

• Taught Digital Marketing to international students while ensuring students' engagement through challenging debates and group activities.

• Taught business management and hospitality subjects while developing students' critical thinking and problem-solving skills through case studies, projects, and group activities.• Partnered with local companies to place students in various co-op positions.

• Supported the product roadmap with customer events, research, and insights, while managing cross-functional teams to successfully execute product launches.• Led three launches over five months, providing online courses, live meetings, and marketing materials to internal customers, with a focus on supporting direct and indirect sales teams.• Assisted sales and services teams in the product internationalization process and content development.• Led internal communications… Show more • Supported the product roadmap with customer events, research, and insights, while managing cross-functional teams to successfully execute product launches.• Led three launches over five months, providing online courses, live meetings, and marketing materials to internal customers, with a focus on supporting direct and indirect sales teams.• Assisted sales and services teams in the product internationalization process and content development.• Led internal communications strategies, reaching over 600 employees in LatAm and Europe.• Developed strategic alliances with key partners (e.g. Wolters Kluwer), established processes, and trained employees to deliver the 'Hospital Connected' concept to customers.• Generated over 700 leads from national trade shows and regional events, driving significant business growth.• Utilized market and competitor research to develop a business plan for software sales and market penetration in Colombia.• Spearheaded new product introduction, defined go-to-market, and led marketing and communication strategies to internal and external audiences, including budgeting plan and control. • Executed multiple projects and oversaw over 20 corporate events in a year, including trade-shows, roadshows, webinars, customer experience, sales conferences, holiday parties, among others. • Managed marketing programs with distribution channels, developed and implemented trade marketing deliverables, and supported annual increasing revenue by 22%.• Led a team of four Marketing Specialists, focusing on talent development.• Skilled in M&A and change management, leading internal communications and marketing strategies during the integration of Wheb Sistemas and Philips. Show less

• Built the marketing department from the ground up, creating processes, setting KPIs, and leading a team of three Marketing Specialists.• Planned and implemented internal marketing and communication programs along with engagement activities, reaching 220 direct employees and over 100 indirect employees across Brazil. • Positioned the product brand as the 2nd Hospital Information System in the Brazilian market.• Led product launches, plan and executed events, and planned marketing… Show more • Built the marketing department from the ground up, creating processes, setting KPIs, and leading a team of three Marketing Specialists.• Planned and implemented internal marketing and communication programs along with engagement activities, reaching 220 direct employees and over 100 indirect employees across Brazil. • Positioned the product brand as the 2nd Hospital Information System in the Brazilian market.• Led product launches, plan and executed events, and planned marketing and communications strategies, supporting sales growth and contributing to a 25% annual revenue increase. Show less

• Taught qualitative and quantitative methods of marketing research to Advertising and Public Relations programs, supporting 700+ students in real surveys and focus groups to local companies. With this initiative, students were able to apply what they learned in class, and to develop marketing plans based on real surveys, while helping local companies to better understand their markets and improve their businesses.

• Taught marketing research to the Business Management degree program, supporting 300+ students in real surveys and focus groups on their business plan projects.

• Deployed qualitative and quantitative surveys, recruiting to focus groups, interviewing by telephone and in person, recording data and preparing the results.• Hired and trained temporary employees to act as interviewers, and ensured the quality and reliability of data by managing this team.