Collaborated with client executive leadership to evaluate and understand existing use of Salesforce EHR and relevant business operations. Identified inefficiencies and proposed integration solutions to eliminate data silos.Documented goals and requirements, culminating in recommendations that solved client’s data silo and reporting challenges while maintaining data security and HIPAA compliance. Implemented solutions resulted in a dramatic increase of client’s daily throughput from <1,000 to 10,000+ daily patient Covid-19 samples logged, analyzed and reported out – a 10-fold increase in productivity allowing client to quickly and drastically scale its Covid-19 testing capacity.Partnered with director of laboratory operations, and key stakeholders to customize applications, configure integrations, conduct UAT, develop and document SOPs, train and on-board all lab staff.Worked in partnership with Accenture and global healthcare client in extensive enterprise level discovery project to implement Sales, Marketing, Non-Profit, and Service Clouds across all business units.Contributed to creation of all functional requirement documentation, use cases, object field documentations, automations, workflows, integration points, ERD models, validation and business rules for client.

Help clients identify and adopt appropriate digital solutions to drive growth, provide engaging customer experiences, improve operations, standardize business processes, and increase efficiency and productivity.Conduct research and lead discovery with client staff and executive leadership to identify goals, document requirements, craft compelling digital narratives, unify all stakeholders behind a shared vision, and ultimately deliver clear recommendations & implement pragmatic value-based strategic digital technology solutions.Build, lead and coach collaborative project teams to distill client’s complex business challenges into clear actionable objectives and highlight strategic opportunities to drive greater business value.Define project scope, milestones, timelines, and resource allocations while engaging clients in the change management process to deliver high quality solutions on time and budget.Configure, integrate, and deploy Salesforce and complimentary ERP and digital marketing solutions in a manner that has resulted in appreciable product adoption for client’s end users.Build trusted long-term relationships with clients by providing support, issue resolution, delivering value as a trustworthy thought leader on emerging trends, best practices, and recognizing opportunities for continued customer engagement and operations improvements.

In conjunction with primary role, lead the initiative to identify and select a new CRM and Digital Marketing solution for Philanthropy and Marketing departments at DKMS US.Documented all DKMS Philanthropy and Marketing departments' needs, researched, evaluated and ran financial analyses to determine best fit and worked with executive leadership to secure approval and consensus among the relevant department teams and C-suite. Oversaw contract negotiations, activation, and project kickoff with external vendors and digital technology providers. Coordinated with senior leadership and CEO for final contract sign off and approval.Mapped out all Entity relationships and required integration points, and defined strategic roadmap scope including goals, priorities, strategic requirements and release commitments.Developed an implementation timeline, deployment milestones and communicated to internal and external key stakeholders.Lead all implementation, customization and deployment efforts as outlined in strategic roadmap and documented relevant SOPs in parallel for training and ongoing governance and legacy support.Wrote out use cases and led series of onboarding training sessions tailored to departmental user groups prior to go live. Maintained ongoing training sessions with team members to build confidence and encourage digital technology adoption. Cultivated an environment of apprenticeship training and encouraged staff to train more junior or new staff as a means to encourage confidence and foster self-learning among user groups.

Developed strategic plans and comprehensive multi-channel marketing initiatives in coordination with executive leadership that exceeded business goals and objectives by increasing revenue by 125% in FY14 & 50% in FY15.Lead the creative team in ideation and creative workshops to identify appropriate, effective, and differentiated campaigns that were compelling, inviting and drove ROI and departmental revenue goals.Managed the creative and campaign lifecycles from ideation, production, execution to post mortem evaluation and results analysis.Integrated social, email, word of mouth, direct response, SEM, SEO, POS, and event channels to communicate campaign messaging in a unified and consistent voice across all channels and drive revenue growth.Developed strategic plans and defined KPIs in coordination with executive leadership in marketing and philanthropy departments to achieve business goals and objectives.Oversaw creative and copy creation for all philanthropy campaigns and provided art direction and editorial feedback to refine and align messaging.

Conducted data analyses and developed effective digital engagement strategies that contributed to 83% growth in revenue and 80% customer file growth year over year. Project managed several cross-departmental marketing initiatives as intermediary between IT, Development, Public Affairs, Marketing, and various other project specific departments around the hospital. Served as primary bridge between C-suite and IT in all matters of digital communication, marketing, social, and mobile engagement initiatives. Managed numerous external resources including consultants, designers, writers, developers, and service providers. Oversaw production of all Development marketing efforts (Direct response, Events, Word of Mouth, Social, Digital and Email, etc.) to ensure timely launch and maximized impact.

Contributed to scope definition, architecture, design, and project management of a key digital technology implementation project that expanded consumer digital engagement by 50+% and doubled revenues annually. Tracked and analyzed digital user engagement, interactions, consumer trends and recommended actionable tactics/strategies accordingly. Managed reporting and analysis for all digital engagement & communications to assess campaign impact. Worked with developer and data analyst teams to continually improve website usability, manage content, maximize SEO efficacy, and ensure brand consistency across multiple web properties. Executed targeted e-mail, newsletter, and social marketing campaigns using audience appropriate content, promotions, and incentives.

Drafted digital and print content, and supervised implementation across multiple channels including website, blogs, social media, emails, drip campaigns, and print and mass-media outlets. Collaborated with cross-functional staff to build and support brand via multi-channel marketing. Created and maintained budgets, tracked expenses, revenues, and managed P/L. Supervised junior staff, interns, and coordinated upwards of 100 volunteers per event. Organized and supervised all aspects of all athletic fundraising events including the NYC, Chicago and Boston Marathon teams. Art directed and collaborated with agencies, printers, and publishers to develop collateral and ensure timely deliverables.