Ana Leyva Adler Email and Phone Number

Conceive, write, produce, and edit on-air promotional spots, launch campaigns, marketing sales tapes and on-going episodic on-air promotions. Schedule talent and production resources for and leading the production and post-production of promos for television and/or digital media platforms. Provide creative direction and help oversee promo work of editors, promo producers and freelance creative help.

Ideate, write, produce and edit campaigns, network, and franchise promosResearch, write, produce and edit mini-features (2-10 minutes) for streaming servicesWrite, produce and edit content for web and social media.Provide on-set creative production services Clients include TCM, FilmStruck, The Weather Channel, Warner Channel, Cartoon Network, TNT, Boomerang, and KanopyTranslation and localized adaptation of scripts and show pitches - English to Spanish and Spanish to English

Planned and executed marketing strategy for Programming, Membership, and Philanthropy eventsDesigned all marketing materials for the Southeast Chapter of a global organization. These included flyers, social media posts, website banners and images, newsletter banners and images, logos, event signage, invitations, and moreParticipate in the Global and Student Mentoring programs and I am currently working with mentees in Mexico and the U.S. Created and conducted a 4-part career development series that focuses on using design thinking to plan out a career path that is aligned with personal values

Digital Marketing Creative DepartmentWrote copy for digital ads, social media, and event signage.Produced reels for Ad Sales.Created intake form and implemented a new project management process to prepare the department to deliver on a growing list of requests for a newly global company.

Managed a team of 5 local and remote writer/producers (plus freelancers) and coached them in all aspects of career developmentProvided development opportunities to the entire team, which resulted in boosted morale and performanceDeveloped and implemented a plan to cut post-production costs by 50% by taking advantage of underutilized editing resourcesRe-designed network identity in close collaboration with the Marketing and Digital departments to ensure brand consistency across all platforms. Successfully delivered over 400 on-air pieces accurately, on time, and on budgetCreative Lead from ideation to execution of the promotional campaign for Temporada de Moda Capricho (Season 3), Boomerang’s Brazilian reality series. Deliverables included all on-air promotions, pieces for sales, digital and social media, and mobile content. Recruited copywriters and producers in Brazil and ensured progress and delivery of culturally targeted and highly successful 360 campaign

Managed and mentored a team of 5 local and remote writer/producers (plus freelancers). Had final approval on copywriting, production, and post-production for projects assigned to the teamNegotiated and managed production and post-production of promotional campaign for Boomerang original series La Banda with a production company in Venezuela. This resulted in the successful, timely, and on-budget delivery of over 100 pieces including launch and topical promos, 20-episode web series, 10 mobile videos, and 2 long-form behind-the-scenes specialsDirected and produced episodes for a half-hour, behind-the-scenes Boomerang original series BoomBox All Access and BoomBox in Studio which featured international artists such as Cold Play, Pitbull and various Latin American and Brazilian artists

Wrote and produced show and stunt promos, sales reels, packaging, bugs, and interstitials: Original animation, shoots, and clip spot formats.Managed, wrote, and produced 360 Show Launch Campaigns with on-air, radio, marketing, and digital componentsProduced and delivered all creative for the launch of Boomerang in Latin AmericaProduced and delivered all creative for the re-branding of the Boomerang channel from animation network to general entertainment for kids 6-13Leveraged knowledge of the Latin American market to influence key decision-makers to acquire the Mexican version of a telenovela, Rebelde. It went on to become one of the highest-rated shows on BoomerangTook over creative approver and management responsibilities for the team when Creative Director went on a leave of absence