• Successful building and development the Central & South América Department with an extended team for 18 countries.• Creation and leadership of the entire regional corporate communication strategy that covers press and opinion leaders, social media, CSR, HNF Foundation, internal and executive communication, and other external stakeholders (chambers and government affairs).• Generation of crisis management strategy, from trainings (onsite and on-line) to guides and processes. Media training and executive briefing book with main contents for executives.• Storytelling: Content planning and generation for the company and executives in different formats and for target audiences. SEO strategy.• Responsible for generating regional and local actions and programs on global ESG and participation in the ESG Index. ESG Global Steering Committee.

Public Affairs Consultant for companies such as: P&G, Adidas, Delphi and AFARTE (Chamber).Developed and led media communications plan for Delphi, Corporation´s critical union negotiation in Tierra del Fuego.www.7consultores.com.ar

- Successfully built and developed the Latin America management department to establish business-oriented processes and resources.- Developed relationship with Cilfa /Caeme chambers in Argentina; Amiif / Canifarma in México and Febrafarma in Brazil.- Developed strategic media relations and event sponsorship programs to drive brand and thought leadership awareness.- Created and implemented crisis management processes for H1N1 in Mexico and then globally; earthquakes in Chile; media crisis in Mexico, IMS acquisition from TPG, restructuring and development of production facility in Chile, among others.- Developed Social Responsibility Programs for Argentina, Méxicoand Brazil.

- Designed and implemented a global communications campaign along with Marketing to enhance IBM branding in the country, and to bring IBM back to the media and opinion leaders with positive placements. (IBM- Banco Nación Crisis)- Led the Technological Campus opening with the President, governors, media, KOL, and employees.- Designed and led media and internal communication campaigns for all the different company purchases and acquisitions globally and locally.- Specialized in crisis management such as external audits, restructuring, union problems, PC business unit sold to Lenovo, and closing offices in Paraguay and Bolivia.- Delivered Media Training to most managers and worked on the creation and training of corporate messages to leaders.- Helped to implement Social Responsibility Programs for Argentina including events with the Minister of Education.- 3-month assignment in internal and executive communications for Latin America, based in Coral Gables, Florida, in charge of the development and deployment of internal and executive communication campaigns in Latin America.- Responsible for a global media event in Bangalore, India, leading the event messages and speakers. Event coordination in Bangalore. (December 2006).

Planning and coordination of all the public relations and press activities. Development of a good standing with members of the technology press through extensive media relations.I was responsible for overseeing the media launches of various Microsoft products in Argentina. This included the launches of Windows 98, Windows 2000, Office, Windows NT, and products like Encarta.