Analiza Ash Email & Phone Number

Remote

Remote

Responsible for developing and executing strategies to meet or exceed sales targets resulting in +187% revenue vs sales goal increase on first year since launch and a +21% YoY growth rate. 1. Wayfair Account Management• Manage and oversee all aspects of California Closets supplier account• Monitor performance metrics and KPIs to ensure growth and profitability• Develop strong relationship with Wayfair's account management and advertising team2. New Product Launch and Product Listing Optimization• Add new SKUs to the catalog• Assign GTIN/UPC and register with GS1• Ensure SKU health though lifestyle images, engaging romantic description, accurate product details, high quality lead image and full imagery tray• Conduct keyword research and implement SEO strategies to improve product search ranking• Add Waymore/A+ content to PDPs3. Dropship Operations• Check the extranet to address customer-facing and order alerts • Work directly with the 3PL team on product set-up, inventory availability and shipping issues• Monitor orders to avoid shipping delays• Analyze returns data to identify areas for improvement4. Sales Growth• Create new promotions• Develop and execute ad campaigns that meet or exceed ROAS goal of at least 400% • Double review capture rate by enrolling SKUs to review for rebates program• Perform competitor and price analysis for effective pricing strategy5. Inventory Management• Send accurate daily inventory feed• Discontinue and add new products to the feed• Track performance and inventory status6. Customer Experience• Partner with the E-commerce Customer Care team to to communicate with Wayfair via tickets for customer questions, order issues, product questions, and more• Monitor open issues on Wayfair Cold Transfer Program• Implement SOP for the California Closets E-commerce CS team to enhance the overall customer experience on Wayfair7. Marketplace Expansion• Create strategies for successful online marketplace expansion

Sacramento, California, United States

Short-term contact for Accounting Principal's client, Poolmaster. Inc. Created an ecommerce product information master list of Poolmaster’s active SKUs. Created a custom data warehousing solution to handle data integrations and monthly reporting for Amazon Vendor Central KPIs such as Sales (Shipped by COGS), Glance View, Conversion Rate, LBB, Return Rate, Review and Forecast linked to internal sales and current inventory using Microsoft Access, SQL scripting, and Microsoft Excel. Performed keyword research analysis and product marketing data SEO of their Amazon top sellers. Cleaned up Amazon and Home Depot catalogs by identifying and updating the availability status of duplicate, obsolete and discontinued items.

Hayward, California

• Owned all the online channels marketing strategy with primary focus on leading and strengthening the company's B2B relationship with major brands like Amazon, Build.com, Wayfair (white-label), Overstock (white-label), Bellacor, Walmart, Macys, Lowes and Home Depot resulting in an annual e-commerce sales growth of 1,900% from 2012 to 2019• Led and supervised a four-member E-Commerce team• Reviewed and updated product data template based on data specifications and implementation standards• Developed strategies for online marketing/branding and driving overall sales growth for both branded and private label offerings• Deployed effective online pricing strategy• Created the company’s digital asset management for storing, organizing, protecting and distributing digital assets• Monitored and analyzed data on KPIs to improve performance and meet sales goals. KPI data includes new leads and opportunities, partner acquisition rate, GMV growth compared to forecasted expectations, competitor pricing, existing partner's engagement/relationship, vendor rating from major partners and product reviews• Reviewed vendor performance dashboards and drop-ship scorecards. Made recommendations for continued improvement and optimization• Generated and implemented promotions and other marketing initiatives across multiple channels based on user interest, trends and inventory levels• Kept abreast of competitor’s activities, pricing, and industry developments and apply as necessary to marketing and sales initiatives• Analyzed online product presentation of competitors and present thoughtful strategies for effective visual presentation of the online catalog• Ensured new and updated product attributes and specs adhere to data quality standards and compliant with all government regulations• Led the implementation of new EDI initiatives• Helped implement quality improvements of the company website• Implemented and authorized IMAP policy• Handled escalated e-commerce issues

Hayward, California, United States

• Built e-commerce B2B partnerships and customer relationships• Initiated new product set-up of over 1,500 products on Amazon.com, Build.com, Overstock.com, Houzz.com, Ebay.com• Handled vendor and product management duties by coordinating new product setups and maintaining existing products’ presence on Wayfair.com, Bellacor.com, Amazon.com, HomeDepot.com, Lowes.com, Overstock.com, Build.com, Houzz.com etc. • Coordinated with product team and marketing on product launches• Managed, maintained and optimized product listing by creating and updating romantic description and bullet points• Ensured accurate, up-to-date, and strategic content (copy, images, product details, etc) on all sales channels• Adjusted stock availability and sent daily inventory feed to partners. Automated the process by utilizing SQL, database queries and advanced excel functions• Supervised all online portals and sales channels to ensure that Worldwide Lighting met or exceeded its contractual obligations to online partners• Created and managed UPC barcodes via GS1• Identified and prioritized the initiatives based on feedback received via various channels to enhance the user experience with major partners• Conducted market research analysis for potential growth on new lines of products• Coordinated promotional and marketing campaign products list with partners• Analyzed sales performance and forecasting inventory for re-order using Quick Books reporting tools and marketplace data and online sales trends

Hayward, California

Compiled and cleaned lists for the online marketing campaigns. Developed and posted online blogs. Wrote marketing content and articles. Spearheaded social marketing efforts on Facebook, Linkedin, and Youtube. Assisted with weekly sales promotion. Responded to customer inquiries. Maintained online inventory database. Created and exported data feeds to shopping sites like Google Shopping, Shopzilla, and Amazon.

San Ramon, California

Managed the main company's contact database, a database with more than 60,000 records keeping it up-to-date and reliable. Built prospect lists by researching full contact information found on various materials and attendee lists from conferences attended by the CEO and upper management. Performed list segmentation and database exports/imports as requested by department heads. Supplied final list in a specified format which included data deduplication/data clean-up (match, merge, purge) using Filemaker Pro. Ensured all lists comply with any federal or state regulations (removal requests). Responsible for the security of the company's lists and protecting them from misusage and non-approved distribution. Also, ensured that any lists that are on-loan or rented comply with the terms outlined in the contract.

Hayward, California

Designed and implemented new functionalities for Foster Mantel's Mantel Calc program in Microsoft Access. Updated forms and reports. Fixed bugs on data transfer of online data in SQL. Trained end-users on the new software.

San Ramon, California, United States

Accountable for all the websites and online sales of EGW Publishing's magazines. Created EGW's Online Orders Database System in FileMaker Pro. Helped in the enhancement of EGW's Advertising Database System. Created the Purchase Orders Database System, Customer Services Issue Tracking and Change of Address Database System in FileMaker Pro. Data management and troubleshooting of all the magazine's Contact/Subscribers Database Management System. Responsible for online marketing and campaigns to online subscribers and potential subscribers. Looked for new opportunities to increase the traffic, customer base and sales through the website by collection, entering, cleaning, and processing of information gathered from subscribers and potential subscribers. Posted new web content.

San Ramon, California

Worked closely with content owners in the Baseoil department to identify, develop, publish and update content for Baseoil's Internal portal using Plumtree platform. Performed content health checks to ensure data integrity and completeness. Built basic gadgets which are interfaces to information and applications using HTML, Javascript, and ASP. Created and registered directories, folders, filters, cards, crawlers, properties, gadgets, and jobs then assigned security on these objects. Created and set up rights for a new portal user. Created Baseoil community and helped other groups create their own community. Assisted content approvers in approving documents as needed. Setup multiple issues or single issue publication. Researched and resolved problems about portal content management issues. Evaluated and recommended new content that is engaging and would add "stickiness" to the intranet portal. Designed and programmed Content Management Database System in Microsoft Access which generated useful reports about the portal. Provided portal management/user hands-on training for employees in the organization.

Oakland, California

Coded enhancements and developed applications using Java, XML, Javascript, JHTML, SQL and ATG Dynamo to meet business requirements as defined in project requirement documents. Unit test code (Java, JHTML/XML templates, Javascript, batch scripts etc.) during the building process, tested the web page against browsers and platforms to ensure the code is working and not breaking or displaying incorrectly. Added tested file to PVCS and version label them. Notified Release Manager of files that needed to be released once satisfied with testing. Created release notes for all code components that are to be released. Supported the Release Coordinator in the validation of releases in a UNIX environment. Created detailed instruction for release steps outside of code compilation and file transfer. Supported QA Engineers in the verification of a bug fix or a new functionality.

Manila, Philippines

Assisted department contacts in their content needs and requirements. Wrote contents for an individual web page. Conceptualized and produced the look and feel of the Intranet site. Developed standards for HTML pages or templates. Coded individual HTML page/template using Javascript, DHTML, Active controls, tables, frames and forms. Created graphics templates using Adobe Photoshop and Image Composer. Edited all final HTML submissions for visual congruity and proper coding. Ensured that HTML tags are well written and optimized correctly. Changed page titles and added meta tags keyword and description. Structured information by building a sitemap. Designed rule conversions to adobe portable documents (PDF). Provided hands-on training for Intranet/Internet users within the organization. Obtained user feedbacks. Monitored and gathered measurable log results and user tracking.

Klongluang, Thailand

Served as the first layer of support in monitoring work in the computer laboratory and assisting the lab users. Ensured computer users adhere to the School's Computer and Internet Usage Policy. Troubleshoot software related problems. Installed software and configured PC's to connect to LAN and UNIX system. Responsible for routine preventive maintenance in the computer laboratory such as cleaning disk drives and monitor screens. Attended to students, faculty, and staff for all their computer book, technical manuals and software needs in the Software Library. Took part in the creation of applications needed for workshops using Microsoft Access. Developed the Computer Science and Information Management Software Library Database using Microsoft Access. Developed the School of Advanced Technologies website using HTML, CGI, Java Applets, Javascript and Image Composer. Responsible for account creation, maintenance and software installation for Novell Netware systems. Provided training and support for software packages installed in the computer laboratory.

Klongluang, Thailand

Took part in the development and debugging of engineering applications for the School of Civil Engineering in Visual Basic. Developed help files for Visual Basic applications.

Bangkok, Thailand

Took part in the development and debugging of Pesticide Management Database System in Foxpro for Windows.

Master'S Degree, Information Management

http://www.asdu.ait.ac.th/alumni/alumniByID.cfm?AlumniID=19980546

Bachelor Of Science (B.S.), Computer Science