Gallup-Certified CliftonStrengths Coach dedicated to helping individuals and teams transform their talents into powerful drivers of success. I specialize in identifying what makes you truly exceptional and leveraging those strengths to fuel personal and professional growth, strengthen partnerships, and achieve goals through enhanced team collaboration.

Led and coached the go-to-market and campaign execution team. Created and implemented systems and procedures to support the goals of the sales and marketing teams and provided best practices on digital marketing tools, strategy, data analytics, controls, and governance.• Orchestrated the management of comprehensive metrics, reports, and dynamic dashboards, providing invaluable insights to optimize pipeline performance and enhance marketing campaigns. Played a pivotal role in identifying and implementing industry-leading strategies, and guiding teams with best practices, recommendations, and innovative approaches.• Initiated transformative efforts to reinvigorate operations and promote innovation, guiding both strategic direction and digital marketing advancements through the implementation of cutting-edge tools. This involved strategically enhancing workflow automation to dramatically improve efficiency and productivity, solidifying the organization's status as an industry front-runner.

Drive Demand Generation – Lead and coach the go-to-market team and manage budgets. Identify potential opportunities to nurture leads in each stage of the funnel, responsible for the strategy and execution of multi-channel campaigns across different regions.• Partnered with Regional Marketing Managers and Sales Directors to develop and implement dynamic inbound and outbound integrated marketing initiatives, driving remarkable advancements in brand visibility, demand generation, and customer engagement. Utilized advanced analytics and insights to fine-tune campaign strategies, achieving outstanding performance and delivering substantial returns on investment.

Proactive role centered on fostering business growth and maintaining positive relationships. I led the efforts in nurturing robust client partnerships, focusing on both maintaining existing connections and expanding our market presence to drive our organization forward. Additionally, I demonstrated a keen ability to identify growth opportunities and spearheaded initiatives to enrich our host network through strategic development, ensuring seamless integration and ongoing evolution.• Established and nurtured positive relationships with key stakeholders in Calgary, including the Board of Education and various agencies, utilizing expert negotiation skills to foster collaboration and ensure effective communication channels.• Facilitated seamless matches between families and international students, providing expert guidance through conflict resolution and nurturing enduring relationships, thus fostering a supportive environment for all parties involved.

insights to identify new and upsell opportunities. I maintained the integrity of our data, ensuring its cleanliness and accuracy to drive strategic decision-making.• Optimized data-driven decision-making by delivering actionable insights to marketing and sales teams, enabling the identification of new and upsell opportunities while ensuring the cleanliness and accuracy of vital data. Additionally, conducted comprehensive training sessions on CRM tools for new staff, streamlining processes and enhancing team efficiency.

I spearheaded the analysis and insights generation for all email marketing campaigns across Latin America, using data to formulate targeted recommendations and actionable insights. With meticulous analysis, I transformed raw data into strategic recommendations, enhancing campaign effectiveness and maximizing results.• Pioneered innovative email marketing strategies, delivering impactful insights and recommendations to stakeholders, resulting in enhanced campaign effectiveness and profitability.• Revamped the sales lead management system, refining lead qualification criteria and processes, ultimately boosting lead quality and sales efficiency to drive business growth.

During my eight years at IBM, I held roles including Marketing and Channels Manager in the Services Unit, Product Marketing Manager in the Hardware Unit, and Marketing Specialist in the Software Unit