Ana López

Ana López Email and Phone Number

Head of Communications and PR @ Grupo Hotusa
Barcelona, CT, ES
Ana López's Location
Greater Barcelona Metropolitan Area, Spain
Ana López's Contact Details

Ana López personal email

About Ana López

I am interested in taking part of cutting-edge marketing projects of leading companies and organizations. I have large experience in trends hunting and strategic consultancy in the areas of consumer goods, services and technology. I would define myself as a sharp and curios journalist and as an open-minded and reflective anthropologist. As Head of Digital Marketing at Damm Group Brewery (2009 - 2016) led the Estrella Damm launch in social media and internet advertisement, achieving year after year to position the brand top of its category in both digital reputation and notoriety as well as one of the most inspiring brands in Spain (according to Reptrak, IE Business School, Millward Brown). The academic activity has always been very important to me, I am lecturer on marketing at La Salle URL, at URV Emprèn (Universitat Rovira i Virgili) and The Valley Business School. I also teach Marketing Training for Middle Managers in the Tourism Sector, a tailored grade offered by URV to Port Aventura and FEHR (Federación Española de Hosteleria y Restauración). I am one of the members of the academic court of La Salle's Digital Marketing Master.

Ana López's Current Company Details
Grupo Hotusa

Grupo Hotusa

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Head of Communications and PR
Barcelona, CT, ES
Website:
grupohotusa.com
Employees:
1002
Ana López Work Experience Details
  • Grupo Hotusa
    Head Of Communications And Pr
    Grupo Hotusa
    Barcelona, Ct, Es
  • Grupo Hotusa
    Comms And Pr Specialist
    Grupo Hotusa Apr 2024 - Present
    Barcelona, Cataluña, España
  • Marco
    Consultor De Marketing
    Marco Jan 2024 - Present
    Barcelona, Cataluña, España
  • La López
    Director & Co Founder
    La López Jan 2016 - Apr 2024
    Barcelona Area, Spain
    Digital Marketing Consultancy
  • Vectem Sa
    Directora De Marketing
    Vectem Sa Feb 2023 - Jan 2024
    Rubí, Cataluña, España
  • Srta Templeton
    Especialista En Estrategia Y Marketing Digital
    Srta Templeton Jul 2022 - Aug 2023
    Barcelona, Cataluña, España
  • Imagine Creativity Center
    Marketing
    Imagine Creativity Center Jul 2015 - Feb 2017
    San Francisco
  • Grupo Damm
    Head Of Digital Marketing
    Grupo Damm Nov 2010 - Nov 2015
    Barcelona, Spain
    Strategic digital marketing management for all group brands including Estrella Damm, company’s flagship; Inedit, created by Ferran Adria, world’s best chef; Voll-Damm second brand in notoriety; ▷ Provide expertise in:- Market analysis and trends hunting in the area of consumer goods and services related to digital panorama: developments in social media, innovation in technology and devices, state-of-the-art campaigns;- Marketing services consultancy in the area of digital… Show more Strategic digital marketing management for all group brands including Estrella Damm, company’s flagship; Inedit, created by Ferran Adria, world’s best chef; Voll-Damm second brand in notoriety; ▷ Provide expertise in:- Market analysis and trends hunting in the area of consumer goods and services related to digital panorama: developments in social media, innovation in technology and devices, state-of-the-art campaigns;- Marketing services consultancy in the area of digital marketing;- Advertising campaigns: creative processes, media planning & media buying in both social media and display, answering to different objectives - product launch, awareness, reputation;- Digital PR strategy: - Activation of cultural and sports sponsorships;- Developing relevant ties with internet organizations & companies, media, digital entrepreneurs, bloggers and other influencers;- Social media strategy: content creation, brand value and reputation monitoring, analysis and optimization;▷ Responsibilities include:- Defining global KPI's as well as objectives of specific campaigns; - Consultancy and advice to achieve the desired results; - Reporting to brand managers, marketing direction and general management of the company;- Lead of a 3 people internal team and coordination of more than 30 external suppliers; Show less
  • Grupo Damm
    Brand Manager Estrella Damm
    Grupo Damm Jun 2009 - Nov 2015
    Barcelona, Spain
    Marketing and communication strategies for Estrella DammProvide expertise in brand launch, advertising campaigns, music and sports sponsorship, events organization and PRResponsibilities include media planning (digital and traditional), lead of creative processes, PR strategy development, brand value monitoring, and social media development.
  • Marco De Comunicación - Publicis Consultants Network
    Account Director
    Marco De Comunicación - Publicis Consultants Network Nov 2006 - Nov 2009
    Barcelona, Spain
    Provide expertise in setting up communication and marketing plans, PR, events organization, account managing, team leadership (10 people), customer services, suppliers agendaClients include B2C companies in beauty, tourism, food and beverages and recruitment, and B2B in logistics, industry and real state.
  • Cccb
    Press Officer & Pr
    Cccb Feb 2006 - Nov 2006
    Barcelona, Spain
    PR and media relations, events organization (focused on press and influencers) and communication materials development.Provide experience in cultural industries communication.
  • Casa Asia
    Pr & Press Office Assistant
    Casa Asia Jun 2002 - Feb 2003
    Barcelona, Spain

Ana López Skills

Digital Marketing Digital Strategy Advertising Media Relations Strategic Communications Social Media Public Relations Sem Marketing Online Advertising Seo Social Media Marketing Marketing Strategy Management Online Marketing Strategy Marketing Communications Web 2.0 Sponsorship Journalism Business Strategy Community Management Market Planning Spanish Estrategia Digital Redes Sociales Marketing Digital Periodismo Estrategia De Mercadotecnia Mercadotecnia Publicidad Mercadotecnia En Medios Sociales Comunicaciones De Marketing Marketing En Internet Estrategia Empresarial Publicidad En Internet Patrocinio Plan De Marketing

Ana López Education Details

Frequently Asked Questions about Ana López

What company does Ana López work for?

Ana López works for Grupo Hotusa

What is Ana López's role at the current company?

Ana López's current role is Head of Communications and PR.

What is Ana López's email address?

Ana López's email address is an****@****ail.com

What schools did Ana López attend?

Ana López attended Shifta By Elisava., Esic: Business & Marketing School, Universitat Autònoma De Barcelona, Universitat Autònoma De Barcelona, Maristes La Inmaculada.

What are some of Ana López's interests?

Ana López has interest in Economic Empowerment, Civil Rights And Social Action, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.

What skills is Ana López known for?

Ana López has skills like Digital Marketing, Digital Strategy, Advertising, Media Relations, Strategic Communications, Social Media, Public Relations, Sem, Marketing, Online Advertising, Seo, Social Media Marketing.

Who are Ana López's colleagues?

Ana López's colleagues are Marina Gonzalez Arias, Clara López Sanjurjo, Natalia Muñiz, Marta Suárez Alzate, Noel Fernandez Fernandez, Montserrat Martinez Fernandez, Nazaret Perea Cerrada.

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