Product Manager with 5 years of digital product experience, working with multidisciplinary and international teams. My experience spans product strategy, design, development, and growth for mobile and web applications in the insurance, retail, BPO, and tech industries.
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Product OwnerDigicem Jul 2023 - Present -
Global Product ManagerTeleperformance Jun 2022 - Apr 2023 -
Product OwnerDrimo Jul 2021 - May 2022Chile- Supervision of the development of digital products for American and Chilean clients, throughout the software development lifecycle, from ideation to design, development, release, and improvement over time.- Transformation of functional requirements into easy-to-follow user stories.- Responsible for the product backlog,- Measurement of performance indicators for each sprint. -
Product OwnerLa Positiva Seguros Apr 2019 - Jul 2021Lima, Peru- Product Owner of the mobile app and strategic web platforms.- Supervision of the product design, using Human Centered Design as a central method.- Prioritization of the product backlog, in accordance with the product's goals and roadmap.- Negotiation with stakeholders to obtain a clear definition and scope of the functionalities.- Monitoring strategic business KPIs related to each project.- Accountability of the proposed development for each sprint cycle. -
Marketing AnalystMetodologías + Soluciones (M+S) Feb 2019 - Apr 2019Lima, Peru -
Marketing InternCelima Trebol Jan 2018 - Jul 2018Lima, Peru -
Commercial InternPacifico Seguros Jul 2017 - Dec 2017Lima, Peru
Ana Lucia Fernandez Skills
Ana Lucia Fernandez Education Details
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Business Administration -
Management Of Business And Technology
Frequently Asked Questions about Ana Lucia Fernandez
What company does Ana Lucia Fernandez work for?
Ana Lucia Fernandez works for Digicem
What is Ana Lucia Fernandez's role at the current company?
Ana Lucia Fernandez's current role is Product Owner | Product Manager.
What schools did Ana Lucia Fernandez attend?
Ana Lucia Fernandez attended Universidad Del Pacifico, Hec Paris, La Salle Bcn.
What skills is Ana Lucia Fernandez known for?
Ana Lucia Fernandez has skills like Product Marketing, Sap, Agile Project Management, User Experience, Microsoft Powerpoint, Negotiation, Team Leadership, Digital Marketing, Scrum, Strategic Planning, Microsoft Office, Microsoft Word.
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Ana Lucía Fernandez Castillo
Coordinadora De Desarrollo Curricular Y Assessment En Universidad Peruana De Ciencias AplicadasPeru -
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