Ana Lucia Selvatici Email & Phone Number

Rio De Janeiro, Rj, Br

At Diagonal Minds, we specialize in cultivating strategic partnerships and fostering new ventures across LatAm, Europe, the US, and APAC. While my primary focus is on Brazil, my role extends beyond this region.Our core mission revolves around connecting media companies and top-tier brands with innovative tech firms, facilitating collaborations, and replicating successful models to optimize audience monetization, content offerings, user experiences, and generate new revenue streams.With a comprehensive understanding of companies` strategies and challenges, we provide advisory services on potential solutions through our tech network. We assist in negotiating and implementing these solutions, positioning ourselves as a hub of innovation for our network.

Rio De Janeiro, Rio De Janeiro, Brazil

Responsible for Marketing, involving definition and management of the strategy of the group and holding companies from the institutional point of view, communication, brand, product and sales, definition of goals and budget related to the Marketing, Sales, Innovation, Planning and Customer Service sectors. Reporting to the CEO.Management of 60 professionals in the sectors of Marketing, Sales, Customer Service and Innovation, comprehending 3 Managers + 8 Coordinators with their teams of analysts, assistants and interns.Strategies for business expansion, through commercial policies, partnerships, innovation projects and budget control with the implementation of new dashboards to the board.Institutional activities regarding the group with public agencies and national and international tourism trade.Main Projects/Results:Launch of marketing and sales strategies, increasing results and reaching sales, revenue, and profit goals.Creation of a new brand and positioning for Parque Bondinho Pão de Açúcar and implementation of a total rebranding of the park - impact on more than 47 million people, through off and online media.Creation and management of a new Business Intelligence area, to support business decision making.Creation and implementation of the 1st open innovation project for Tourism in Brazil, together with a startup accelerator partner, where we incubated and accelerated 4 startups focused on tourism.Leadership of the project of an Integrated Service Interface and a CRM platform.Creation of the strategy for sponsorships for the parks, a new revenue stream for the company, launch of the 1st Cobranded product of the park, and launch of the 1st collection of retail own brand of the Park. 1st event co-realization in Morro da Urca, in partnership with Noites Cariocas.

Responsible for the strategy of 20 editorial brands, defining the appropriate positioning of each brand, in addition to institutional communication, product, sales and events. Reporting to the Chief Operating Officer.Team management of 03 Marketing Coordinators, 02 Creative Directors, 01 Writer and team of designers, analysts, and interns (12 professionals)Main Projects/Results:Definition and monitoring of digital marketing campaigns for customer acquisition, engagement and retention.Prospecting, design, implementation and management of new businesses and strategic partnerships with the objective of generating new revenue streams.Implementation of customer journey rules, increasing sales, engagement, cross selling and decreasing churn. Definition and implementation of institutional actions in events.Definition, negotiation and implementation of new audio-inclusive functionality on product sites, generating an increase in engagement by 50%.Creation and launch of brands for 2 editorial products of O Globo (Analítico and Sonar), in addition to creating and launching the brand, logo, positioning and campaign of the new financial editorial product Valor Investe.Negotiation with mobile carriers and creation of partnerships, generating R$ 8 million in annual profit.Launch of new products, such as online courses of editorial brands (Vogue Fashion course, PEGN Innovation course) and podcasts.Partnership between Globo Rural and the school Fundação Dom Cabral for the creation of the 1st Specialization in Agribusiness Management.

Rio De Janeiro

Prospecting, design, implementation and management of new businesses and strategic partnerships with the objective of generating new revenue streams. Management of internal and external team (Consulting).Main Projects/Results:Definition, implementation, and management of a Marketplace (e-commerce) of the Extra brand, leading the project of redesigning the redesign of the product, creating brand positioning and new pillars of support.Definition of customer relationship rules for implementation of the company's first CRM system (Sales force) and leadership of the implementation project, generating more data for business intelligence, unification of service interfaces, increased productivity of Call Center, 80% reduction of the training time of attendants in the area; automation of processes and customer journeys. Customer surveys and Market Analysis as support to the Business areas.Leadership of the project of a self-service portal for O Globo and Valor Econômico, connected to the CRM platform.Leadership of the project of O Globo news on 150 bus TVs in Rio de Janeiro, a new distribution channel.

Prospecting, design, implementation and management of new businesses and strategic partnerships with the objective of generating new revenue streams. Management of internal and external team (Consulting).

Management of the company's activity in Brazil, reporting directly to headquarters in Italy.Prospecting, development and launch of new services in partnership with mobile carriers, manufacturers of mobile devices, portals, sites, TV channels and other content providers.Management of the team in Brazil and definition with the headquarters of investment budgets and goals of the company in Brazil.Main Projects/Results:Achievement of the annual revenue targets of the Brazil branch.Creation of 2 cobranded products with Nokia, resulting in 100% conversion into subscription of the company's main product and expansion of the content grid of the main offer through contracts with record labels and studios such as Universal Music, Disney etc.

Development, implantation and management of value added services. Focus on services and content for mobile. Negotiation with content providers and carriers to make the Dada offer available to the market. Development, implantation and management of white label services and/or promotions together with the carriers. Economic study of the new projects to be implanted. Elaboration of communication campaigns, promotions for launching new content and/or new services. Management of the payment flow to content providers.Team management

Development, implementation and management of value-added services. Focus on services and content for web, IPTV and mobile telephony.Negotiation with content providers (e.g. music labels, film studios) and integrators.Main Projects/Results:Negotiation of the company's first contract covering content for 3 platforms (mobile, broadband and TV).Project leadership of the launch of a new music product (full track), with Oi being the first operator to launch the product to the market.

Management of voice products for corporative customers.Leadership of projects for new products and services, including convergent services between mobile and fixed technologies.Sales and Call Center teams training.Elaboration of campaigns and promotion for corporate customers.Main Projects/Results:Leadership of the project of convergent technology between fixed and mobile telephony that generated savings of 80% in the cost of interconnection of the company.

Financial planning for Corporative Products, viability studies of investments together with Strategic Planning area, management of the portfolio of products, management of internal and external communication for all the corporative products.Main projects/results:Implementation of a unique process of analyzing and managing the products’ results.Study of the costs of products.Repositioning of the products inside the portfolio in order to improve their results.Implementation of a new home page for the corporative products and services in the company’s Intranet.

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Marketing Analytics

Master Of Business Administration (Mba), Business Administration And Management, General

Master Of Business Administration (Mba), Vision Management Program

International extension of the Coppead MBA

Mba, Marketing, Strategy And Finances

Mba, Corporative Finances

Bachelor, Economics