Alex Hernandez Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater Boston

• Delivered strategic insights to the Automotive Strategy and Partnerships teams by preparing competitive intelligence deep dives, KPI tracking, and quarterly reports on market share analysis. • Worked with customer and product teams to develop business cases for new audio products by forecasting potential market size and revenues, which resulted in improved OEM targeting and a more defined business model.• Supported the Strategy Team in developing go-to-market plans, preparing competitive intelligence reports unique to the targeted region, supplier ecosystems, and regulatory landscape - this includes conducting interviews, SWOT and competitive threat analysis.• Prepared and presented a detailed competitive threat analysis in collaboration with the business development & partnerships team, outlining market opportunities for Bose to form new partnerships and engage with competitor OEMs.• Prepared and presented detailed competitive assessment of semiconductor landscape in APAC region.• Analyzed and effectively managed competitive risks across common competitors in collaboration with the Consumer Electronics Division (CED).• Provided thought leadership and insights support necessary for Automotive Services Division (ASD) to meet its long-range vision.• Managed research vendor relationships and act as the lead liaison between Bose and research vendors.

• Designed and delivered custom reports and analysis on key business performance metrics, including retail sales & channel analysis across multiple product categories: Smartphone, smartwatch, true wireless, and mobile accessories.• Developed first True Wireless (TWS) and Mobile Enhancement category reports.• Presented market share, TAM, and product performance trends with actionable recommendations to Samsung Executive sales and product teams on a daily basis.• Oversaw data visualization, user interface, collection, and integration of third-party data sources for an internal market sensing system used by strategy and sales teams.• Supported strategies on differentiation by analyzing the market, customers, competitors, and technologies.• Managed vendor relationships and conducted data validation of syndicated third-party research.

Greater New York City Area

• Managed our largest client in the smartphone, wearable, tablet and smart home market• Prepared custom client­ related analyses for key global technology markets including China, India, Japan, North America and Europe• Reported on mobile trends including smartphone/tablet/wearables sales, installed base brand shares, usage, purchase intent, customer loyalty and switching on a quarterly basis• Led project briefs to identify and deliver actionable insights to clients using sector expertise• Presented to client stakeholders demonstrating deep market and service expertise• Led Advanced Analytics project for client focused on customer movements and usage• Oversaw the development of Smart Home product survey• Ensured the successful implementation of the Kantar ComTech Service into the Clients’ businesses and identify opportunities within client portfolio to expand our services• Ensured accurate and timely delivery of quarterly reports and ad hoc projects• Lead new accounts with the support of a Client Executive and Client Analyst, ensuring best­ in­ class client servicing & delivery of insights

New York, New York

• Reported on mobile trends including smartphone/tablet/wearables sales, installed base brand shares, usage and customer loyalty and retention on a quarterly basis• Ensured all our client deliverables are timely, accurate and of the highest quality• Provided custom client­ related analyses for major global technology markets including China, India, North America, South America, Australia and European markets• Assisted clients in developing strategic presentations• Interpreted data to provide strong insights and actionable recommendations to clients• Identified opportunities within client portfolio to expand servicesComTech measures ownership, purchasing and usage behavior in the mobile phone, tablet and wearables markets.

Greater New York City Area

• Managed 20 - 30 projects at a time, overseeing every aspect of online project management, includingclient liaising / servicing• Advised on project and questionnaire requirements• Communicated with panel partners and outsource operations company to ensure field requirements were met• Scheduled survey and manage set-up process • Prepared sample specification• Ensured all metrics were fulfilled and quotas met• Audited data to ensure accurate measurement of completes• Worked to a budget being mindful of costs• Handled queries daily from panel care staff• Assisted with incentive fulfillment

New York, Ny

Project Management - • Led the implementation of an online benefits administration system to streamline the enrollment process • Managed third party vendors to ensure all projects were completed by set deadline • Automated the 401k enrollment process • Consolidated benefit plans for multi-brand holding companyCommunications Development -• Developed first benefits company newsletter • Created benefit summaries to use for new hire orientation • Organized information sessions at corporate offices and retail locations • Organized and presented claims analysis to senior executivesBenefits Administration - • Handled all individual requests for assistance with FMLA, disability and worker’s compensation • Developed benefit plan policies, internal administrative procedures, communication materials, cost analyses, and carrier related decisions • Performed regular training to all new hires on entire benefit suite

Greater New York City Area

Data Analysis: • Organized and maintained all benefits data for trend analysis and benchmarking • Developed benefits dashboard to track claims, 401k and benefit enrollment data • Dashboard data presented to Executive Committee on a quarterly basisCommunications:• Assisted with branding of benefits department communications • Developed content for company newsletter and internal HR newsletter • Assisted with the development of Open Enrollment communication videos and key ring campaignBenefits Administration:• Worked directly with employees to provide timely resolution of benefits issues• Partnered with plan carriers to ensure data integrity • Managed vendor relationships ensuring timely completion of tasks according to the scheduled project plans • Administered company benefits program including medical, dental, vision, life, disability insurance and 401(k) for a 3,900 benefit eligible employee population • Played an integral role in implementation of online benefits administration tools (Mercer Easy Enroll Benefits Enrollment System) • Presented during new hire orientation on a monthly basis • Presented during District Manager Conference annually • Managed high e-mail and call volume on a continued basis • Maintained all correspondence in relation to health benefits and 401(k) retirement plan • Assisted Director of Benefits with audits and other assigned projects

Education record

Marketing Research Marketing Principles and Practices Analyzing Consumer Behavior Qualitative Research Methods

Bachelor’S Degree, Sociology

Education record

Completed Skill Track: SQL Fundamentals • Introduction to SQL • Intermediate SQL • Joining Data in SQL • Data Manipulation in SQL •.