Ana Macías Email and Phone Number

Brantano is a successful Mexican Brand that has been leading the industry for over 38 years. Being as recognized and known as it is, the company decided to try new business orientated in real state and leather good manufacturer for women.I performed as the Digital Marketing Coordinator for several projects such as:OH MY BAG: a new, fun, fashion women's bags brand, having the swappable accessories as their main characteristic.• Social media strategy: planning and execution, from taking photos, post on social media and KPI’S. As well as Influencer's Collaborations & Giveaways.• Costumer attention: OH MY BAG online store, Liverpool.com.mx, and Amazon.com.mx• Distributors program and attention.• Sales reports and predictions.• New sales channels.• Graphic Design for the online store and social media profiles.• Sales strategies: new season, discounts, etc.• Fb Ads campaign.➡www. ohmybag. mxADRIA DESARROLLOS: a real estate group that focuses mainly on 3 áreas: commercial, household, and publicity• Branding development, coordination with a nationally recognized branding group creator.• Web page development.• Social media strategy: planning, content creation, and KPI'S.• Adwords campaign.• Fb Ads campaign.➡adriadesarrollos.comBALEARES RESIDENCIAL: residential housing development in Irapuato, Guanajuato.• Social media strategy: planning and content creation.• KPI’S.• Customer Attention.• Radio strategy development and measurement.• Leads generation registry.• Web page design upgrades.➡balearesresidencial.comMARIA F STUDIO• Web page design and development.• Social media strategy: planning and content creation.• Adwords campaign.• Fb Ads campaign.• Linkedin Ads campaign.➡mariafstudio.com.mxBRANTANO MANUFACTURING• Branding creation.• Web page design and development.• Social media strategy: planning and content creation.• Adwords campaign.• Fb Ad campaign.• Linkedin Ads campaign.➡brantanomanufacturing.com

Involved in the biggest migration ever made for the online store, I was in charge of the digital marketing specialization for the new platform (SEO: menú, products description, images, links, UX, etc.).On a daily basis, I was the Quality Assurance team leader, composed of a 14 person team, leader-in the following activities:-Digital Marketing Strategies Audit: performance and KPI on social media.-Digital catalogs review and control.-Benchmarking for the best digital marketing practices.-SEO: Product's Attributes and description, meta description, keywords, links, etc.-Daily online store audit, finding areas of improvement that contribute to the overall page score.-Digital Marketing Budget Control: optimizing the Digital Marketing budget, saving important quantities in the area.

Being a relatively recent company, ZDI has a clear goal: to be known as the greatest corporate offices and industrial premises in León, Gto.By implementing several marketing strategies: ZDI has reached the goal set, to have a 100% occupation. Nowadays, the acceptance has been beyond the expected, reason why we decided to develop a brand new office building. *ZDI is part of SERVIACERO GROUP.The tasks I develop orientated to reach our main goal are:• Improvement of the ZDI branding, coordinating effective communication for the ZDI advertising and web page, also ensuring the proper identity use of the brand.• Marketing Plan creation and implementation for the ZDI Corporate Offices and Industrial Premises. (Field analysis, prospecting, mapping, among others).• Advertising Design direction and approval. (Media Plan).• Having a 0% presence in the Digital Media, I accomplished successful incorporation to the Digital Platforms, analyzing and creating the content for the ZDI Web Page (Text, images, design approval, etc.).• ZDI web page promotion through Adwords (SEM) planning and strategic implementation. Traffic and conversion rates report.• Corporate Sales, to both national and international prospects. Calculating the correspondent economic proposals.• Public Relations.• Leasing Offices, Administration. Supporting our client’s requirements, and generating the correspondent lease invoices.• Translate, review, correct, and analysis of the lease contracts.• Request and review of both commercial and bank references.I also participated at the Hampton Inn by Hilton hotel project in León, through the Purchasing/supply, monitoring, and inventory of inputs for the Hotel Opening. Contracting several services for the Hotel, and being a link between the Hilton Company and the Hotel Owner.

Social Media Strategies planning and execution, which improved the digital brand awareness among the customers, reflecting higher social media traffic at our Facebook and website pages. It was also translated into more appointments for the salon besides having the greatest recognition in our City.

-Marketing research orientated to improve the work environment.-ISO process review.-Company analysis, products, catalogue design, Adwords revision, contacts directory creation, among others.

(Summer of 2012) -Marketing reserach orientated to parents.-Appoinments coordination.-Academic support giving lessons both in Spanish and English.

(Summer of 2011) -Marketing research orientated to parents.-Appoinments coordination.-Academic support giving lessons both in Spanish and English.

-Support to the Planning/Logistics Area.-Rsv control.