Anastasiia Macit Email & Phone Number

Turkey

London Area, United Kingdom

- Marketing strategy creation and execution;- Building user acquisition system, including viral mechanics;- Content generation and content management;- Work with designers, product managers, copywriters, and community managers;- Community strategy creation and execution;- Define positioning and target audience;- Marketing team hiring;- Creative strategy definition and execution: virtual events, work with influencers, PR-activitiesmanagement;- PR management;- Business Development

- Own product messaging and develop value propositions, positioning, and go-to-marketstrategies;- Shape product roadmaps by gathering, distilling, and delivering user and business insights.Collaborate with UXR, design, and market research to conduct user research to informproduct development;- Develop and test tailored value props for a number of new and existing features;- Lead the global go-to-market strategy, including how we customize messages to light upmarketing channels and effectively reach our audiences;- Be the conduit between product and marketing teams to execute growth, early retention,and re-engagement solutions across all owned (Influencers, ASO, newsletter), and paidchannels globally;- Partner with cross-functional teams like Product, Data Science, Operations, and Marketingto deliver against the product roadmap through experimentation, pilots, and scaledlaunches

- Successfully finalized 14+ projects including interior, exterior, and prototypes of railroad transport, design of components the self-driving car, working zone of cashier supermarket, and others;- Managed complex projects with multi-disciplinary teams (designers, design engineers, 3D Modelers, CG Artists, Color&Trim designers, VR Engineers) and internal partners as prototyping centers and printing houses using Asana;- Managed project financials and be accountable for deliverables to be on a budget, on time, and within the agreed-upon scope;- Served as the main point of contact for clients, set expectations, prepared commercial proposals for potential clients, and carefully tracked and reporting on budget, timeline, and deliverables;- In collaboration with other Project Managers provided year, quarter, month planning, staffing plans and worked proactively to resolve staffing conflicts

- Build, owned and refined a global product strategy based on data, stakeholder interactions, user research, competitions' benchmarking, and customer feedback;- Prototyped new features/ideas to get early feedback from users and stakeholders;- Planed, conceptualized, and implemented global paid campaigns as a part of the go-to-market strategy (search, display, video) on Google Ads with an external ad agency;- Defined requirements, initiated and prioritized the product backlog within engineering, assisted in determining the best technical implementation, tracked product development, and developed product launch plans using Jira/Confluence

- Led and executed marketing strategies to increase product awareness and grow business metrics;- Conducted market research and quantitative analyses to improve LTV and discover customer insights;- Tracked effectiveness and channel mix to constantly improve marketing campaigns using Yandex.Metrica and AppMetrica;- Managed cross-functional stakeholders relationships - mobile, desktop teams, and editorial board;- Performed strategic and operations cost planning, tracked and reported on KPIs; - Identified and worked with external partners (the creative design, social media, and video agencies) and internal teams (media buying, direct marketing, social media, analytics, content managers);- Set up and implemented Social Media from 40K to 137K+ users with a resource of an ad agency

Greater New York City Area

- Developed ad tech solutions for big-data companies, shaped future monetization opportunities, and drive sales;- Researched new markets for setting up customizable marketing and programmatic platforms;- Designed conceptions of marketing strategies and initiatives to maximize revenues for brands and services based on analytics’ reports and data user behavior

Thailand

- Leaded marketing strategy and execution of launch for new features while assuming full responsibility for plans, assets, and launch comms across all channels;- Created and implemented partnership cross-promo projects, events, and contests with airlines and travel brands;- Handled sales and account management ad inventories and special integrations using DoubleClick for Publishers;- Managed the development of websites, landing pages, ad creatives using Trello;- Measured and reported on the performance of marketing strategy and assess against KPI’s using Google Analytics

- Managed the Graphic Design Department workflow, partnering closely with Industrial Design team, Illustration team, Operations, and Sales;- Worked with cross-functional stakeholders to plan 1, 3, and 12 months out;- Managed processes of multi-functional team 22+ (designers, font designers, layout designers, photographers) and coordinated with Art Directors;- Hired and provided mentoring to 10+ new team members;- Organized sales and project accounting for 40+ projects using Basecamp- Assisted the design team in gathering necessary cross-functional assets including samples and artwork content (photography, copy, etc)

Esl

TOEFL course Business English American Literature Academic Vocabulary English English Speaking

Master'S Degree, Advertising

Qualified as an Advertising Manager