Ana Maria B. Email & Phone Number

Bucharest, Romania

Bucharest, Romania

I help clients develop and manage their company’s brand value through disruptive strategies, meant to fit business goals, all coordinated with outstanding visual direction.Brand Development – brand equity, strategy, identity and design, research and analytics, brand architecture, brand activation and experience, naming and verbal identity, engagement and awarenessBrand Management – employer branding, brand communication, internal and external identity, integration process with Marketing&PR objectives.

Bucharest, Romania

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.• Planned, implemented and tracked sales and marketing strategies to promote brand products.• Oversaw preparation of marketing copy, images, videos, emails and other collateral.• Continually maintained and improved the company's reputation and positive image in markets served.

Bucharest, Romania

• Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.• Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.• Analyzed and reported social media and online marketing campaign results.• Generated interest for new and upcoming product and service releases by managing social media accounts.• In charge of managing online KPI and strategy for metrics evolution Facebook & Google Ads - strategy and communication materials, Instagram, YouTube, copywriting• Developed comprehensive resource management reports, data presentations and data analytics reports.

Bucharest, Romania

• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Assessed marketing copy, art comps and final designs and compared with established specifications.

Romania

• Developed product demonstrations and presentations for customers.• Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.• Developed new strategies for customer retention activities.• Informed customers of promotions to increase sales productivity and volume

Bucharest

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.• Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.• Developed and strengthened business partnerships at all levels.• Increased market awareness and penetration through the development of creative collateral.• Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies

Bucharest, Romania

• Determined readiness of written pieces, made changes and approved final versions for publication.• Communicated directly with reporters to assess stories and improve the quality of work.• Supported design team by helping develop layouts and collaborating with production professionals to create publications.

Bucharest Metropolitan Area

• Arranged for inspections and surveys of sold properties.• Obtained agreements from property owners to place properties for sale with real estate firms.• Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership

Bucharest

• Executed and developed digital and print marketing campaigns through marketplace and competitor analysis, audience setting and deconstructing business objectives into goals.• Conducted market research to attract clients in new territories.• Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.

Master'S Degree, Social Media And Online Marketing

Bachelor'S Degree, Communication And Public Relations