Insightful brand strategist and consultant, with over 12 years of experience devising and managing the value of brands from various industries.I help clients build a deeper understanding of target audience and competitors through research and analytics, base for an effective brand strategy.Detailed Brand Value technologist, utilizing a series of instruments to synchronize brand objectives and identity with business long-term goals, helping to increase brand engagement and company worth using the most valuable intangible asset – the brand.Successful at spearheading ongoing efforts and handling crisis communications with a level head. Proactive in anticipating and resolving brand image issues.You can reach me out at: Phone: +40720351531 | Email: ana.bejan@edenmark.ro
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Employer Branding SpecialistCarrefour România Apr 2023 - Nov 2023Bucharest, Romania -
Strategic Brand ConsultantEdenmark Jan 2022 - Nov 2023Bucharest, RomaniaI help clients develop and manage their company’s brand value through disruptive strategies, meant to fit business goals, all coordinated with outstanding visual direction.Brand Development – brand equity, strategy, identity and design, research and analytics, brand architecture, brand activation and experience, naming and verbal identity, engagement and awarenessBrand Management – employer branding, brand communication, internal and external identity, integration process with Marketing&PR objectives. -
Brand Builder/Strategy ManagerEgghead Advertising Jan 2014 - Nov 2023Bucharest, Romania• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.• Planned, implemented and tracked sales and marketing strategies to promote brand products.• Oversaw preparation of marketing copy, images, videos, emails and other collateral.• Continually maintained and improved the company's reputation and positive image in markets served. -
Social Media CoordinatorScandia Food Jan 2019 - May 2022Bucharest, Romania• Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.• Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.• Analyzed and reported social media and online marketing campaign results.• Generated interest for new and upcoming product and service releases by managing social media accounts.• In charge of managing online KPI and strategy for metrics evolution Facebook & Google Ads - strategy and communication materials, Instagram, YouTube, copywriting• Developed comprehensive resource management reports, data presentations and data analytics reports. -
Marketing ManagerAlpha Shot Feb 2017 - Jun 2018Bucharest, Romania• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Assessed marketing copy, art comps and final designs and compared with established specifications.
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Ua/Ur ManagerTheme Junky Oct 2016 - Jan 2017Romania• Developed product demonstrations and presentations for customers.• Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.• Developed new strategies for customer retention activities.• Informed customers of promotions to increase sales productivity and volume
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Head Of MarketingLtv Network Mar 2016 - Sep 2016Bucharest• Managed branding campaigns and event marketing initiatives in print, video, web and social media.• Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.• Developed and strengthened business partnerships at all levels.• Increased market awareness and penetration through the development of creative collateral.• Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies
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EditorGen90 May 2012 - Jan 2015Bucharest, Romania• Determined readiness of written pieces, made changes and approved final versions for publication.• Communicated directly with reporters to assess stories and improve the quality of work.• Supported design team by helping develop layouts and collaborating with production professionals to create publications. -
Associated BrokerColdwell Banker Real Estate Jan 2013 - Jan 2014Bucharest Metropolitan Area• Arranged for inspections and surveys of sold properties.• Obtained agreements from property owners to place properties for sale with real estate firms.• Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership -
Media ExecutiveAdvice Students Oct 2010 - Jul 2012Bucharest• Executed and developed digital and print marketing campaigns through marketplace and competitor analysis, audience setting and deconstructing business objectives into goals.• Conducted market research to attract clients in new territories.• Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
Ana Maria B. Skills
Ana Maria B. Education Details
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Social Media And Online Marketing -
Communication And Public Relations
Frequently Asked Questions about Ana Maria B.
What is Ana Maria B.'s role at the current company?
Ana Maria B.'s current role is Strategic Brand Consultant / Brand Developer / Communication Manager.
What schools did Ana Maria B. attend?
Ana Maria B. attended Scoala Nationala De Studii Politice Si Administrative (Snspa), Scoala Nationala De Studii Politice Si Administrative (Snspa).
What skills is Ana Maria B. known for?
Ana Maria B. has skills like Interior Design, Social Media, Online Marketing, Brand Development, Sales, Graphic Design, Media Relations, Event Planning, Digital Marketing, Advertising, Online Advertising, Social Media Marketing.
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Ana Maria B
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Ana Maria B
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Timişoara -
Ana-Maria B
Bucharest, Romania
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