Lead the sponsorship taking care of of global sponsors and partners.

In charge of representing and increasing UFI's brand presence and activity in LATAM, recruiting new members and supporting the current ones. In charge of developing strategic relations with partners, governments and stakeholders, advocating and promoting the exhibition industry at different events, and developing exceptional experiences at annual events.

• Developed and executed the marketing strategy to internationalize Corferias and to obtain recognition of the brand and of each of the exhibitions´ brands. • Managed institutional and commercial relations with local and international Associations, Business Promotion Agencies, foreign representatives and any other business multipliers that would take Corferias to substantially increase its international revenue. • In charge of ensuring a great relation with the international business partners of Corferias and of maintaining the business plans´ KPIs.

Responsible for assisting the President in different international marketing and corporate projects. • I supported the President in generating strategic international partnerships with industry key players. • I handled the relation with UFI, the Global Association of the exhibition industry and helped them to increase its market segment in Latin America • I contributed to building the international marketing strategy by participating in the international marketing committee, preparing market analysys documents and giving my insight of the Latin American Exhibition market

In charge of the Association´s strategic planning, business development, creation of new products and services and establishment of international partnerships and alliances. Responsible for bringing new members, developing the marketing strategy, increasing the value proposition of AFIDA and diversifying the income.• Developed and executed the Association´s programs and services, offering members differentiated and added valued solutions such as the development and publishing of the book: The Exhibition Industry LATAM 2011-2012, 60 webinars, 6 annual international congresses, sponsoring programs, monthly newsletters, the international exhibitor and visitors program, Linkedln, among 5 others.• Detected marketing opportunities, defined the brand´s marketing strategy, developed the company´s portfolio of products and services• Improved the financial operation to drive margin and generate 120% of new income increase.

• Managed key clients for IBM in Mexico and Puerto Rico by structuring and offering the best solution to their business needs. Reached 135% of contribution margin target in the first 6 months of 2008.• Supported other sales team by identifying business opportunities in potential clients.

• Developed strategies to improve brand positioning and increase market share. • Structured business planning and innovation strategies to attract potential partners and investors • Structured and executed the company´s expansion project to operate abroad. • Identified and developed restructuring policies and innovative business models needed to open new markets, such as ERP, CRM, cost control.

• Developed and executed best practice guidelines and the communication channel between chambers of commerce.• Assisted in developing innovative foreign trade practices and policies to increase and improve the number of services provided by the chambers.

• Managed the Virtual Fair Project for Strengthening Governability in Latin America in relation to the finance and administrative issues of the Project, as well as the structuring and rolling out of the project.

Provided advice to clients on business opportunities and investments.

Assisted in developing the academic program for conversational classes and conducted Spanish conversation classes