Content management of all digital channels including the hotel website, social media, newsletters, tactical offers as well as the in-house media screen. Website updates made via WordPress, including SpiderAds and SEO. Social media activities focusing on natural and paid content on Facebook and Instagram. Contact person for the work of the hotel's digital agency and planning of digital advertising. Production of sales materials, printed adverts and sinage for the hotel.

A diverse role, driving and maintaining the online marketing strategies for the Sheraton Stockholm Hotel. The role included creating and executing the yearly digital marketing plan as well as being responsible for all digital tools. Actively focusing on content management for the local and branded websites, including copy, photography and video. Creation of weekly newsletters as well as pré- and post stay guest communications and marketing offers. A large focus on social media content updates and advertising, especially on Facebook, Instagram as well as on Tripadvisor. I was also responsible for all online advertising including search engine optimization, Adwords, banners, influencer contacts and the point of contact for all web based services and tools. The role also included maintaining presentations and ranking on third party websites such as Hotels.com, Expedia and Booking.com. This was a very results driven position with regular communication with the regional online team and a dotted line reporting to the Regional Director of Marketing.

My responsabilities here where very similar to the ones above for the Sheraton Stockholm. Now also including the digital marketing activities and strategies for the Hotel Kamp in Helsinki, also part of the Nordic portfolio of Starwood Hotels and Resorts. The role included regular trips to Helsinki and daily communication with the local team.

Very similar to the role above for the Sheraton Stockholm and Hotel Kämp in Helsinki. Now including the digital marketing activities and strategies for the Le Meridien Palace Hotel in Copenhagen. At the time the hotel was part of the Nordic portfolio of Starwood Hotels and Resorts. The Hotel is now part of the Scandic Hotel Chain as the Scandic Palace Hotel. The role included regular trips to Copenhagen and daily communication with the local team.

Responsible for driving local marketing and distribution solutions to improve the markets overall RevPar index and other key financial and customer metrics. Content management, ensuring all copy, photography and video on all online channels remain accurate and brand compliant, including Starwood branded web-site as well as third party sites (OTA’s). Identify and evaluate new third party web-site opportunities to increase Internet production and drive online market share. Increase understanding of online booking patterns by analyzing factors such as demographics, geographic’s, search words used, search engines utilized, as well as tracking production through online channels. Provide monthly report on production, trends, booking and stay patterns as well as channel analysis. Drive knowledge and understanding of E-commerce within the hotel through communication of online results, campaigns and other activities. Contact point for advertising agencies and other suppliers of online advertising material and / or tools.