with over 20 years of corporate communication experience and out of these 10 in crisis comm, I have to say that every challenge is a doorway to a better me. selection of clients i worked for: SAB Miller, FrieslandCampina, PepsiCo, Henkel, GSK, AVIVA, Omniasig, BCR Erste Bank, Banca Transilvania, HP, OMV Petrom, E.ON Ruhrgas, Sensiblu, Boots, Urgo, Pierre Fabre, Holcim, Rompetrol. I offer consultancy in corporate communication, issue & reputation management and PR measurement. With 50+ PR awards achieved together with the coordinated teams I make sure that every idea, strategy, campaign meets KPIs, brings the proper ROI and assures a strong position of the brand/company in the market.My first and strongest love is crisis management with 30 crisis issues managed din the last 3. I am also constantly organizing crisis simulations, media training and develop crisis manuals for companies in various industries. Career Highlights- I open the first public discussions around PR measurement in Romania by organizing the first PR Measurement Conference in Romania having Katie Paine as special guest www.prmeasurement.ro )- I constantly contribute to the development of the Romanian PR market by being the first to organise events around crisis communication and PR measurement in Romania - I launched and managed the crisis management division in GMP PR for 5 years - Jury at the Romanian PR Award -