➤ Developed and implemented strategic communication plans, aligning with organizational goals. Managed editorial calendars across 5+ cross-functional teams to ensure cohesive, timely content delivery.➤ Led marketing campaigns across events, memberships, and sponsorships, leveraging data-driven strategies to achieve a 27% boost in overall engagement and a 58% increase in social media interactions. Exceeded national conference registration targets by 22% through targeted promotion and outreach.➤ Implemented a cohesive digital asset strategy to enhance user experience, achieving a 17% growth in website traffic and a 64% increase in blog engagement. ➤ Supervised and mentored a team of 4 content creators, ensuring high-quality, brand-aligned output. Directed digital content creation and visual assets to reinforce brand cohesion across all platforms.➤ Partnered with Executive Leadership to create impactful content, including talking points, scripts, press releases, and CEO video messages, strengthening brand positioning and executive presence across digital platforms.➤ Designed and automated segmented email workflows, utilizing A/B testing to enhance targeting and optimize click-through rates. This led to a 23% increase in engagement and higher conversion rates across campaigns. ➤ Directed the end-to-end production of a bimonthly magazine, overseeing editorial direction, design, and printing to ensure brand voice, visual standards, and content quality. Led end-to-end video production for 30+ promos and PSAs, expanding brand awareness and lead generation.

➤ Designed and implemented a cohesive communications strategy across digital channels, enhancing engagement with member institutions through well-crafted, targeted messaging.➤ Produced and distributed weekly e-newsletters and e-blasts, maintaining a consistent open rate above 25% and driving conversions for organizational priorities.➤ Directed website and digital platform management, analyzing web analytics, KPIs, and SEM/SEO metrics to achieve a 20% increase in site traffic and optimize digital engagement through targeted content enhancements.➤ Developed high-impact content, including CEO talking points, video scripts, press releases, and social media posts, to advance advocacy and fundraising objectives. Curated content strategy that increased social media subscribers by 15% and met fundraising targets.➤ Implemented a marketing automation platform and communications plan that streamlined membership renewals.➤ Oversaw website optimization within the CMS, implementing design improvements and SEO enhancements that increased visitor engagement and improved navigation, contributing to a more intuitive user experience.

➤ Led the launch of a national website and resource hub, gaining over 25K subscribers within 6 months. Optimized website content and databases, managing performance reporting for continuous improvement. ➤ Led communications operations, fostering collaborative relationships with vendors, SMEs, partners, and stakeholders. Executed targeted communication strategies to engage key audiences.➤ Produced multimedia content and marketing materials, including fact sheets, publications, website content, graphics, and social media assets, ensuring consistent voice and tone across diverse key audiences.➤ Launched the center’s social media presence, growing followership to 30K in 6 months. Set KPIs and analyzed metrics for continuous improvement.➤ Produced and facilitated a portfolio of 100+ webinars, managing end-to-end production from topic selection to technical support, achieving 90%+ attendee satisfaction ratings.

➤ Supported multiple DOE-funded projects with graphic design, web updates, and resource creation. Authored content for emails, fact sheets, guides, and websites to aid children living with disabilities.➤ Proficient in 508 Compliance for print and digital media.➤