Senior Communications Manager
➤ Developed and implemented strategic communication plans, aligning with organizational goals. Managed editorial calendars across 5+ cross-functional teams to ensure cohesive, timely content delivery.➤ Led marketing campaigns across events, memberships, and sponsorships, leveraging data-driven strategies to achieve a 27% boost in overall engagement and a 58% increase in social media interactions. Exceeded national conference registration targets by 22% through targeted promotion and outreach.➤ Implemented a cohesive digital asset strategy to enhance user experience, achieving a 17% growth in website traffic and a 64% increase in blog engagement. ➤ Supervised and mentored a team of 4 content creators, ensuring high-quality, brand-aligned output. Directed digital content creation and visual assets to reinforce brand cohesion across all platforms.➤ Partnered with Executive Leadership to create impactful content, including talking points, scripts, press releases, and CEO video messages, strengthening brand positioning and executive presence across digital platforms.➤ Designed and automated segmented email workflows, utilizing A/B testing to enhance targeting and optimize click-through rates. This led to a 23% increase in engagement and higher conversion rates across campaigns. ➤ Directed the end-to-end production of a bimonthly magazine, overseeing editorial direction, design, and printing to ensure brand voice, visual standards, and content quality. Led end-to-end video production for 30+ promos and PSAs, expanding brand awareness and lead generation.
