Currently, I am the Managing Director and team leader at Blockreach BVI, overseeing the operations of the portfolio companies at Blockreach Ventures. Under my leadership, I drive business goals and objectives, manage marketing initiatives and strategies, design, implement and track Customer Experience and Customer Success strategies, and incorporate data into redesigned efforts to facilitate sustainable growth. In addition, I liaise with stakeholders, and internal teams to ensure the company’s support structure drives the business forward.

AnaH.cx is my consulting service to design and implement practical Customer Experience -CX, Employee Experience -EX, and Customer Success -CS strategies, based on the understanding of the Customer Journey and putting the clients in the center of the design of each strategy and process to Latin American companies.AnaH.cx is 1:1 coaching for building Customer Experience- CX strategy.I help businesses with their desires for growth and sales strategy focused on NPS (Net Promotor Score), project managing their onboarding, and client interactions that are customer-centric.Increase sales and customer retention by coaching the development of Customer Experience strategies that take into consideration the customer journey of the buyer persona for each business. I help create processes that allow teams to be experts in the value Structure provided to users.Design processes that align the business objectives with the customer needs and pain points.-AnaH.cx es mi servicio de consultoría para diseñar e implementar estrategias prácticas de Customer Experience -CX, Employee Experience -EX y Customer Success -CS, basadas en la comprensión del Customer Journey y poniendo a los clientes en el centro del diseño de cada estrategia y proceso, a empresas latinoamericanas.AnaH.cx es una asesoría 1:1 para desarrollar la estrategia Customer Experience-CX.Ayudo a las empresas con sus deseos de crecimiento y estrategia de ventas centrada en NPS (Net Promotor Score), gestión de procesos de onboarding e interacciones con los clientes centradas en el cliente.Ayudo a crear procesos que permitan a los equipos ser expertos en la propuesta de valor brindada a los usuarios.Diseño procesos que alineen a los objetivos comerciales con las necesidades y puntos de dolor del cliente.

Driving Direct Selling and Omnichannel Retail Growth Through Customer-Centric Approaches.I thrive on creating and executing high-impact growth strategies for user acquisition, customer retention, and overall revenue for all of our customers. With a strong background in both SaaS Marketing and Sales, and Customer Experience, I bring a unique blend of analytical rigor and creative thinking to the table.

As a business consultant in S4DS SaaS, I worked with the sales team developing and implementing a successful sales and customer experience strategy and led the commercial strategy for North America. I was in charge of building and strengthening business presence in the market with the help of our allies, consultants, and the Direct Selling Association. Drove the implementation and development of Social Selling sales channels and Digital Transformation programs for different companies, and as a business consultant and project manager, led the implementation of Software solutions SaaS and custom software projects for direct selling companies in the US and Latin America, Led the creation and development of a new business line, an online academy on social selling, and trained thousands of representatives on becoming Social Sellers in English and Spanish.As part of the Customer Success team, I worked along with the marketing, communications, and sales teams on: - Social Selling training programs developed for clients and sales forces in Englis and Spanish- Social Selling business consultancy for companies in the US and Latin America- Digital Transformation program development- Digital Transformation consultancy in English and Spanish- Social Selling consultancy in English and SpanishS4DS is a world-class Software Solution that provides Direct Selling transactional software that will enable your company to grow by providing all the tools for Omnichannel Sales you need to succeed.With a presence in North America, Europe, and Latin America, S4DS has more than 25 years of worldwide experience in the industry. S4DS offers a complete solution with full business-coverage, ensuring a deep focus and understanding of all Direct Selling models: MLM, Party Plan, Flat Sales, Binary, and E-commerce MLM.S4DS has helped Direct Selling companies internationally automate sales channels with our state-of-the-art Software Solution.

Commercial & Marketing Management in the fashion startup "TURQUISE". Sneakers & Espadrilles made in Colombia.- Opening and management of new sales channels and national and international clients (Digital, Wholesale, Retail and third parties). With extensive monitoring of market trends and the management of each sales channels.- Creation and execution of commercial and marketing strategies for the different channels.- Continuous monitoring of sales and profitability indicators to guarantee the fulfillment of the objectives through tactical plans and commercial strategies.- Administration of the website with e-commerce and social network profiles. - Market and competition analysis.- Creation of price lists.- Packaging design proposals and market trends analysis for product design and launch and marketing strategies.

- Research, opening and management of new sales channels and national and international clients (Digital / Retail / Distributors)- Creation and coordination of commercial and marketing strategies for the different channels.- Development of proposals to activate the portfolio in the commercial calendars of the clients in different channels.- Design, Creation and Administration of the website with e-commerce and social networks. Creation and administration of Digital Ads.- Leader of the project for the Implementation of digital sales in the company.- Participation in national fairs and business conferences.- Personnel management at points of sale of the retail channel.- Continuous monitoring of sales and profitability indicators to guarantee the fulfillment of the objectives through tactical plans and commercial strategies.- Research and project management for the creation of a new line of business.

Buyer in charge of the logistics and inventory management for a Direct Selling company.- Supply and inventory management and relations with suppliers.- Programming and realization of inventories with suppliers.- Creation and delivery of reports relating to the supply and rotation of stock for the commercial and marketing area.- Inventory management and analysis.- Management and marketing operation support.

- App in development, I worked as responsible for the design of the marketing plan in different social media portals, places and events for the launch of the app.- Research and application filling to different financing means for start ups.- Market research in Colombia.- Review and analysis of developments and design to the app prior to its launch.

- Responsible for digital marketing campaigns.- Finalization and publication of reports (final product of the company) and advertising brochures.- Responsible for maintaining relationships with the main distributors, designers, press and current and potential customers.- Website administration and update of new reports.- Ensure the correct application of the new corporate identity in all portals, distributor pages and internal and external documents.- Planning, programming, creation and timely and correct delivery of the weekly Newsletter to more than 2000 subscribers.- Responsible for the SEM & SEO project on the website for the optimization of the content search in the different search engines.

- Data consolidation of various office research projects.- Generation of reports on different meetings and projects that were carried out.- Database Maintenance.- Document translation (Spanish ↔ English) and simultaneous translation to international visitors during conferences and courses.- Research for database purposes and potential projects to be implemented.