Ana Kelly Email & Phone Number

St Paul, MN, US

• Execute next-gen workflow and governance architecture, delivering Item Data Schemas and rules through automation.
• Manage product data governance processes and systems across Modern Content Workflow.
• Support business strategies for foundational digital asset management solutions (DAM, PIM, GDSN, Rich Content & Ratings & Reviews)
• Execute Brand.com product catalog maintenance and Content Readiness
• Deliver product readiness, accuracy and consistency across all Content Delivery engines (Salsify Instances, PIM, DAM, Syndication, GDSN) to provided requirements
• Activate prioritized self-service delivery tools, sharing Retailer technology insights with Omni-Channel Team to create collaborative readiness roadmap

St Paul, MN, US

• Managed the consumer digital experience for Post-it and Consumer Health Care by collaborating cross-functionally with 3M business partners to acquire, analyze, and syndicate best-in-class product content: (marketing.
• Performed regular content audits to identify opportunities based on retailer requirements, competitive scoring, conversion metrics, and VOC
• Led communication and collaboration with cross-functional teams (Marketers and 3M technical) on branded site work that relates to product catalog updates - creating new PDP's, attribute navigation taxonomy, Where to.
• Influenced content development processes with internal partners to incorporate consumer/retailer- centric requirements into digital strategy plans and to secure customer and consumer requirements early in the product.
• Created and maintained dynamic digital catalogs to share assets across internal 3M teams, as well as external channel partners.
• Led project management and communication of new content development projects with Marcomm, eCommerce Specialists, Key Accounts, and Retail Account Syndication Specialists to align on timing expectations.

Miami, Florida, US

• Managed agency and client relationships through day-to-day contact.
• Created and implemented effective sales promotions targeting specific clients and prospect clients.
• Developed and presented marketing strategies/solutions designed to grow our clients’ business by effectively reaching Hispanic consumers.
• Understood customer needs and provided feedback and market input that would strengthen our opportunities and value proposition.
• Prospected and generated new leads, as well as qualified leads generated by support functions.

St. Louis Park, Minnesota, US

• Manage all vendor and agency-related product copy and product titles across all categories.
• Communicate and collaborate with internal partners (copywriters, vendors, Target India, and legal) as well as external partners.
• Enhance the development of.com strategies to determine the appropriate mix of data and content necessary to create robust product detail pages.
• Regularly gather and analyze insights to build expertise and recommendations to improve content performance in a given category.
• Deliver end goal of vastly improving product data and content in order to enhance the Target Guest’s multichannel experience.
• Manage the overall Ratings and Review Seeding Program, placing products with guests in exchange for writing a review to the site.

North Oaks, MN, US

• Identified value propositions and key messages for all of the company’s marketing campaigns.
• Created an SEO and link-building campaign through social media accounts and company blog to increase websites credibility and drive traffic.
• Project managed launch of new company website on WordPress platform; created search engine optimized (SEO) content that demanded calls for action, and managed ongoing updates.
• Managed email campaigns on ExactTarget; created email content and A/B tested them; created editorial calendar for email content / email campaign cadence and distribution.
• Tracked email effectiveness and adjusted strategies accordingly.
• Organized and assigned leads using CRM for sales team based off of email campaign success.

North Oaks, MN, US

• Managed CRM data entry
• Oversaw office’s filing and record management needs
• Opened, arranged, and dealt out incoming and outgoing mail
• Created spreadsheets on Excel for the sales team

St Paul, Minnesota, US

• Participated in strategy meetings
• Assisted in creating marketing collateral for each department
• Researched and reached out to potential donors through email
• Translated English marketing material into Spanish and vice versa