Ana Kelly Email & Phone Number

St Paul, Mn, Us

• Execute next-gen workflow and governance architecture, delivering Item Data Schemas and rules through automation.• Manage product data governance processes and systems across Modern Content Workflow.• Support business strategies for foundational digital asset management solutions (DAM, PIM, GDSN, Rich Content & Ratings & Reviews)• Execute Brand.com product catalog maintenance and Content Readiness• Deliver product readiness, accuracy and consistency across all Content Delivery engines (Salsify Instances, PIM, DAM, Syndication, GDSN) to provided requirements• Activate prioritized self-service delivery tools, sharing Retailer technology insights with Omni-Channel Team to create collaborative readiness roadmap• Partner with Vendors/ Omni-Channel Team to enable best in class PDPs across key retailers• Support area eCom strategy - customized for retailer platform requirements

St Paul, Mn, Us

•Managed the consumer digital experience for Post-it and Consumer Health Care by collaborating cross-functionally with 3M business partners to acquire, analyze, and syndicate best-in-class product content: (marketing copy, images, videos, A+ content) that meets each retailer requirement•Performed regular content audits to identify opportunities based on retailer requirements, competitive scoring, conversion metrics, and VOC•Led communication and collaboration with cross-functional teams (Marketers and 3M technical) on branded site work that relates to product catalog updates - creating new PDP's, attribute navigation taxonomy, Where to Buy functionality, Bazaarvoice reviews, and technical troubleshooting•Influenced content development processes with internal partners to incorporate consumer/retailer- centric requirements into digital strategy plans and to secure customer and consumer requirements early in the product lifecycle. Educate how content can be used to enhance the consumer’s omni-channel experience.•Created and maintained dynamic digital catalogs to share assets across internal 3M teams, as well as external channel partners.•Led project management and communication of new content development projects with Marcomm, eCommerce Specialists, Key Accounts, and Retail Account Syndication Specialists to align on timing expectations.•Improved processes and tools to accelerate speed to market, increase data accuracy and optimize resources. Inclusive of digital shelf audit consumer feedback loop. •Partnered with 3M’s EMEA Post-it & Consumer Health Care marketers to share best practices, understand their current state, assess content gaps, and help develop a framework to maintain their internal digital Salsify catalog’s

Miami, Florida, Us

• Managed agency and client relationships through day-to-day contact.• Created and implemented effective sales promotions targeting specific clients and prospect clients.• Developed and presented marketing strategies/solutions designed to grow our clients’ business by effectively reaching Hispanic consumers.• Understood customer needs and provided feedback and market input that would strengthen our opportunities and value proposition.• Prospected and generated new leads, as well as qualified leads generated by support functions.

St. Louis Park, Minnesota, Us

• Manage all vendor and agency-related product copy and product titles across all categories.• Communicate and collaborate with internal partners (copywriters, vendors, Target India, and legal) as well as external partners.• Enhance the development of .com strategies to determine the appropriate mix of data and content necessary to create robust product detail pages.• Regularly gather and analyze insights to build expertise and recommendations to improve content performance in a given category.• Deliver end goal of vastly improving product data and content in order to enhance the Target Guest’s multichannel experience.• Manage the overall Ratings and Review Seeding Program, placing products with guests in exchange for writing a review to the site.• Inform interested parties on the Review Seeding Program, collect product information from Vendors/Buyers/Site Merchants that are participating in the Review Seeding Program.• Main point of contact between Target and participating vendors to manage product reviews.

North Oaks, Mn, Us

• Identified value propositions and key messages for all of the company’s marketing campaigns.• Created an SEO and link-building campaign through social media accounts and company blog to increase websites credibility and drive traffic.• Project managed launch of new company website on WordPress platform; created search engine optimized (SEO) content that demanded calls for action, and managed ongoing updates.• Managed email campaigns on ExactTarget; created email content and A/B tested them; created editorial calendar for email content / email campaign cadence and distribution.• Tracked email effectiveness and adjusted strategies accordingly.• Organized and assigned leads using CRM for sales team based off of email campaign success.• Worked directly with sales team to create content for marketing tools to improve effectiveness and efficiency in client meetings (e.g. PowerPoint presentations, print media, emails).

North Oaks, Mn, Us

• Managed CRM data entry• Oversaw office’s filing and record management needs• Opened, arranged, and dealt out incoming and outgoing mail• Created spreadsheets on Excel for the sales team

St Paul, Minnesota, Us

• Participated in strategy meetings• Assisted in creating marketing collateral for each department• Researched and reached out to potential donors through email• Translated English marketing material into Spanish and vice versa