Marketing Management @KitchenShop Romania, Hungary, EUKitchenShop is one of the main players in Romania in cookware retail sector, being both sole importer&distributor for many premium brands, globally well-stablished, as well as digital & traditional retailer with 17 stores in Romania, 2 in Budapest and e-shops selling to all EU countries. Projects: Marketing Strategy & Planning · Branding · Digital marketing · Product marketing · Marketing department Assesment, Reorganization… Show more Marketing Management @KitchenShop Romania, Hungary, EUKitchenShop is one of the main players in Romania in cookware retail sector, being both sole importer&distributor for many premium brands, globally well-stablished, as well as digital & traditional retailer with 17 stores in Romania, 2 in Budapest and e-shops selling to all EU countries. Projects: Marketing Strategy & Planning · Branding · Digital marketing · Product marketing · Marketing department Assesment, Reorganization, Recruitment & TrainingMarketing Management @Timeworx by Partner StakingTimeworx.io is bridging Human Intelligence and Artificial Intelligence, building a digital ecosystem to solve the problem of businesses accessing labeled data for their AI and ML models.Projects: Marketing Strategy & Planning · Branding · Digital marketing · Product marketingBrand Marketing Management @ZoidPayZoidPay is the go-to open architecture for building the next generation of Web 3.0 financial services.Projects: Branding · Marketing Projects Planning & Management · Recruiting Show less

Marketing Strategy and PlanningCompetition analysisCampaign development & evaluationProduct LaunchTrade MarketingDigital MarketingPartners’ relationships management: retailers, HoReCa, agencies, and other B2B partnersAnalysis & Reporting

Marketing Strategy and PlanningCompetition analysis Campaign development & evaluationProduct Launch & Shops OpeningsPartners’ relationships management: brands, shopping malls, chefs, agencies and other B2B partners all over the world: Germany, France, U. K. , U.S.Management of the marketing teamAnalysis & Reporting

Marketing Strategy & Planning (each country)Campaigns development, implementation and evaluation (each country)Digital Communication Agency Pitch (Bulgaria)New Product Launch. Competition analysis. Coordinated marketing activities together with top management from all countries in portfolio: Romania, Bulgaria, Macedonia, Jordan. Reports: activity/ financial/ campaigns/ competition reports.

Same as above, but only for Romanian market: new product launch, digital communication agency pitch (first time for Romania), marketing plan, daily activities & reports.Coordinated projects together with the top management from Romania and HQ (Sofia).

Marketing Strategy & Planning.Management of 8 people team (marketing, call center, warehouse) & several partnerships.Analysis of competition, customer insights, market trends and recommended changes on marketing and business development strategies.Campaigns development, implementation and evaluation.

Managing the Client Service Department (team of 7 Accounts): projects (timings, budgets, feedback), financial, clients relation and organizational issues etc.Part of the consultancy team on business and marketing strategy for Dobrogea Group - a huge company having problems with insolvency at that time. Worked on the marketing, sales and communication strategy for the next 2 years, including rebranding.Development and implementation of an internship program for 2 of the juniors CS… Show more Managing the Client Service Department (team of 7 Accounts): projects (timings, budgets, feedback), financial, clients relation and organizational issues etc.Part of the consultancy team on business and marketing strategy for Dobrogea Group - a huge company having problems with insolvency at that time. Worked on the marketing, sales and communication strategy for the next 2 years, including rebranding.Development and implementation of an internship program for 2 of the juniors CS. Reporting directly to Managing Partners. Show less

Providing support in planning and managing company’s marketing strategy.Planning, development & evaluation of advertising campaigns.Support to Head of Marketing for budget planning & control and reports.Managing the relationship with the advertising & media agencies, partners and suppliers.Development and implementation of internal communication projects.Results: end of year (2012) campaign - increase in product sales by 60%. First Q1 (2013) campaign - increase in product… Show more Providing support in planning and managing company’s marketing strategy.Planning, development & evaluation of advertising campaigns.Support to Head of Marketing for budget planning & control and reports.Managing the relationship with the advertising & media agencies, partners and suppliers.Development and implementation of internal communication projects.Results: end of year (2012) campaign - increase in product sales by 60%. First Q1 (2013) campaign - increase in product sales by 30%. Important decrease of marketing expenses by a fair negotiation with suppliers and alternative solutions. Show less

Customer relationship management and development. Projects & team management. Support to creative and strategy activities. Financial and legal activities.Clients (ATL, BTL and online): OMV Petrom, Eckes – Granini, ING Bank , TAROM Airlines, Phoenixy – Gusto, Renault. Part of new business team for 4 pitches: Primola Chocolate - Supreme Group Romania, OMV Petrom Group Romania, TAROM Airlines Romania, Orkla Foods Romania – Unirea.Managed a team of 2 account executives. Worked close… Show more Customer relationship management and development. Projects & team management. Support to creative and strategy activities. Financial and legal activities.Clients (ATL, BTL and online): OMV Petrom, Eckes – Granini, ING Bank , TAROM Airlines, Phoenixy – Gusto, Renault. Part of new business team for 4 pitches: Primola Chocolate - Supreme Group Romania, OMV Petrom Group Romania, TAROM Airlines Romania, Orkla Foods Romania – Unirea.Managed a team of 2 account executives. Worked close with creative, online, strategy, DTP, BTL and financial departments.As results: exceeded the revenue forecast for 2011 with 20%. Show less

Clients: Coca-Cola (Powerade, Cappy), Heineken (Silva, Ciuc), Cosmote Romania (current Telekom Romania).