Ana Desireé Marichal Leiva Email & Phone Number

Tegucigalpa, Hn

United States, Canada, Europe, Honduras

- Responsible for helping develop and execute the company's online performance on marketing programs in Search and Social Media. - Develop and execute plans at a strategic level, through several programs and channels, including Google, Facebook, LinkedIn, Pinterest and TikTok, to generate new customers and bookings within a defined advertising budget, Return On Advertising Spend (ROAS). - Develop the annual budget and forecast for search and social campaigns. - Develop promotional activities for Google Search, Display and Shopping, as well as Facebook and LinkedIn. - Display advertising and remarketing with various partners. - Develop strategies for Search Engine Optimization, SEO. - Manage external online agencies to support these online marketing programs. - Work with the internal product team and creative team to define product, offer and creative. - Teamwork with Analytics Manager for weekly monitoring of KPI's and ROI for these online programs, and provide analysis and recommendations for optimization. - Provide regular updates to senior management and other key team members.

Tegucigalpa, Honduras

- Proper management of work teams- Development and implementation of the annual communications plan, and efficient budget management.- Development of the corporate identity, strategy, and communication plan.- Creation of concept and graphic guidelines, and development of the launching, maintenance, and closing campaigns during the first year. As well as campaigns by activity or season.- Development and implementation of the institutional website.- Development of digital strategy and profiles in all social media.- Organization, setup, and development of strategic in-site events or virtual activities at all levels.- Review and supervision of email marketing materials, content, texts, posts, and advertising on all digital platforms (website, social media, and Google ads).- Strategy and implementation of WhatsApp Business, a platform for online conferences cni.events, platform for virtual fairs or exhibitions expoinversiones.hn, and monthly newsletter "CNI HOY".- Development of the public relations strategy, close relationship with different media representatives of the economic, commercial and social sector.- Coordination of press conferences, development of programs, media assistance, and master of ceremonies.- Preparation and drafting of articles of interest, press releases, speeches, letters, among other related documents.- Teamwork with advertising agencies.- Management and coordination of requests to all types of suppliers for press monitoring, printing, POP material, promotional products, BTL, producers, among others, for the proper positioning of the brand.- Contact management with top level key stakeholders to generate strategic alliances, and implementation and development of projects that generate added value.- Development and implementation of various CSR activities, focused on strengthening micro and small businesses, through learning on various topics of interest, instilling digital transformation, among other things.

Tegucigalpa, Honduras

- Promote the Loyalty Programs (BAC Credomatic Points and MembershipRewards), through campaigns or promotions with affiliated businesses.- Develop, execute and coordinate marketing and communicationstrategies for promotions with alliances or for special events.- Coordinate the design and implementation of materials for emailmarketing and content for website, social media, SMS messaging, Google, Online Banking and account balances.- Negotiation with affiliated businesses to implement promotional campaigns with all forms of payment offered by the bank.- Coordinate and implement promotional or maintenance campaigns for the site viajes.baccredomatic.com or Geotours travel agency.- Coordinate and implement advertising strategies and online sales processes for the bank's products.- Coordinate the implementation of a new service platform that BAC Credomatic would launch in the Honduran market for the sale of event tickets, eticket.hn- Negotiation and follow-up of internal or external material (advertising agencies, media agencies, designers, photographers, POP material suppliers, BTL, market research).- Coordinate the design and production of POP material (flyers, brochures, among others).- Benchmarking of banking products from direct competitors, and follow up on advertising campaigns and performance of own products, to identify opportunities for improvement.- Support in the management of the discount site, mipromo.com- Temporary support in the creation of content and paid advertising in social media (community management).

Tegucigalpa, Honduras

Leading national and international accounts such as: Citibank, Masesa, Maya Coffee, Jaremar Group, Cervecería Hondureña, Larach and Company and Davivienda Bank.- Direct relationship with top executives: Managers, directors, chiefs and general managers.- Travel to the international advertising agency, Leo Burnett, and Davivienda Bank in Bogota, Colombia to learn about the bank and its brand, and how the agency worked.- Development and presentation of communication campaigns or individual promotional artworks.- Organization, setup and development of events (launches, openings, anniversaries, among others).- Strategy, planning and follow-up of ATL media services.- Supervision of public relations activities.- Supervision of Jaremar´s Group trademarketing activities.- Supervision and support in Corporate Social Responsibility efforts with Clover Brand Scholarships, Amitigra, Honduras Verde, Habitat for Humanity, and Gota Linda of Larach and Company, among others.- Coordination and supervision of BTL activations with local TV shows sponsored by Jaremar Group, Cervecería Hondureña and Maya Coffee.- Develop strategies and processes to guide all departments.- Proposing projects, campaigns, alliances, special newspaper supplements, and other activities, according to the marketing objectives of each brand.- Sourcing new clients for the agency and presenting its services to potential clients.- Liaison between the client and all areas of the advertising agency.- Supervise and approve quotations and contracting of suppliers, such as: Print, promotional, BTL for branding, and perform quotes for the client (traffic + production).- Review and final approval of client requests in terms of creativity and design, media and audiovisual production.- Supervision of response times to the client for any request, final approval of materials sent to the client.- Authorization of budgets for approved projects for client's control and payment.

Tegucigalpa, Honduras

Coordinated national and international accounts: Citibank, Hospital y Clinicas Santa Lucia, Alimentos Maravilla, Ancalmo and Enteroguanil, Brillanti Jewelry and Suzuki.- Review and follow-up on individual communication campaigns or promotional artworks requested by the client.- Support in the events planning (launches, openings, anniversaries, among others).- Follow-up and support in the planning and contracting of ATL media.- Support in public relations activities.- Proposals of projects, campaigns, alliances, special newspaper supplements, activities, that are in line with the marketing objectives of each brand.- Liaison between the client and all areas of the advertising agency.- Manage quotations and contracting of suppliers, such as: Printing, promotional, BTL for branding, and make budgets for the client (traffic and production).- Coordination, review and follow-up of client's requests in terms of creativity and design, media and audiovisual production.- Management of client response times for any request, review and evaluation of materials sent to the client.- Sending budgets for approved projects for control and payment of the client.- Benchmarking of all clients competitors.

Tegucigalpa, Honduras

Sales, but with a corporate approach. Unlike my previous experience, here I dealt specifically with corporate clients, expanding my contacts, establishing another type of communication skills and sales strategies. This experience also contributed a lot in my personal development, my speaking skills, my appreciation of the importance of providing quality customer service and appropriate follow-up. In addition to complement the knowledge I had in marketing related topics. Among the responsibilities: General presentation of the services offered, explaining features, strengths and benefits of each medical plan to corporate clients; sales consulting; creation of customers' profiles; elaboration of pre-proposals for corporate negotiations; search of market potential niches; and, follow-up, negotiation and sales closings, post-sales follow-up.

Tegucigalpa, Honduras

I had the opportunity to work in sales, contributing a lot to my personal development, ease of speech, value the importance of providing quality customer service and appropriate follow-up, and complement my knowledge in marketing related topics of products that are not easy to sell (new cars). At Grupo Q, I headed the market entry and launch of several models of Chinese work vehicles, which were quite economical in many aspects. In addition, I was part of the sales team of high profile and value brands, which belong to a very exclusive market segment, such as Maserati, Jeep, Chrysler, and Dodge. I was also part of the sales team of the flagship brand, Nissan.

Tegucigalpa, Honduras

I joined the company as a marketing assistant and a year later I was promoted to marketing and sales supervisor. - Inventory management and control.- I headed a team of 15 members, distributed by shifts in all sales centers. - Established marketing and sales plans for the consumer centers located in shopping malls. - Define and distribute annual budgets for each sales centers.- Identify potential markets niches for new sales centers. - Design and structure promotional plans and point-of-sale activations. - Ongoing customer service training for sales representatives.

Tegucigalpa, Honduras

- Excellence in customer service, based on international quality standards. - Elaboration of guest profiles to keep them updated with promotions in any area of the hotel (lodging, restaurant, gym, among others). - Cash register management.

Master'S Degree, Digital Marketing

Specialization, Corporate Image And Communication

Specialization, Digital Marketing

Course, Social Media

Courses, Management Administration, Organizational Reengineering, Event Management, And Creative Advertising.

Bachelor'S Degree, Marketing

Diplomate, Marketing

Customer Service Excellence, Sales Skills, Advertising and Promotions, Marketing Research, Strategic Marketing Plan, CSR, PR

High School Diploma

Media Training / Connecting With Your Audiences

Diplomate, Business Administration And Management

Course, Digital Marketing

Course, Crisis Management And Business Continuity

Course, Think Digital