- Responsible for helping develop and execute the company's online performance on marketing programs in Search and Social Media. - Develop and execute plans at a strategic level, through several programs and channels, including Google, Facebook, LinkedIn, Pinterest and TikTok, to generate new customers and bookings within a defined advertising budget, Return On Advertising Spend (ROAS). - Develop the annual budget and forecast for search and social campaigns. - Develop promotional activities for Google Search, Display and Shopping, as well as Facebook and LinkedIn. - Display advertising and remarketing with various partners. - Develop strategies for Search Engine Optimization, SEO. - Manage external online agencies to support these online marketing programs. - Work with the internal product team and creative team to define product, offer and creative. - Teamwork with Analytics Manager for weekly monitoring of KPI's and ROI for these online programs, and provide analysis and recommendations for optimization. - Provide regular updates to senior management and other key team members.

- Proper management of work teams- Development and implementation of the annual communications plan, and efficient budget management.- Development of the corporate identity, strategy, and communication plan.- Creation of concept and graphic guidelines, and development of the launching, maintenance, and closing campaigns during the first year. As well as campaigns by activity or season.- Development and implementation of the institutional website.- Development of digital strategy and profiles in all social media.- Organization, setup, and development of strategic in-site events or virtual activities at all levels.- Review and supervision of email marketing materials, content, texts, posts, and advertising on all digital platforms (website, social media, and Google ads).- Strategy and implementation of WhatsApp Business, a platform for online conferences cni.events, platform for virtual fairs or exhibitions expoinversiones.hn, and monthly newsletter "CNI HOY".- Development of the public relations strategy, close relationship with different media representatives of the economic, commercial and social sector.- Coordination of press conferences, development of programs, media assistance, and master of ceremonies.- Preparation and drafting of articles of interest, press releases, speeches, letters, among other related documents.- Teamwork with advertising agencies.- Management and coordination of requests to all types of suppliers for press monitoring, printing, POP material, promotional products, BTL, producers, among others, for the proper positioning of the brand.- Contact management with top level key stakeholders to generate strategic alliances, and implementation and development of projects that generate added value.- Development and implementation of various CSR activities, focused on strengthening micro and small businesses, through learning on various topics of interest, instilling digital transformation, among other things.

- Promote the Loyalty Programs (BAC Credomatic Points and MembershipRewards), through campaigns or promotions with affiliated businesses.- Develop, execute and coordinate marketing and communicationstrategies for promotions with alliances or for special events.- Coordinate the design and implementation of materials for emailmarketing and content for website, social media, SMS messaging, Google, Online Banking and account balances.- Negotiation with affiliated businesses to implement promotional campaigns with all forms of payment offered by the bank.- Coordinate and implement promotional or maintenance campaigns for the site viajes.baccredomatic.com or Geotours travel agency.- Coordinate and implement advertising strategies and online sales processes for the bank's products.- Coordinate the implementation of a new service platform that BAC Credomatic would launch in the Honduran market for the sale of event tickets, eticket.hn- Negotiation and follow-up of internal or external material (advertising agencies, media agencies, designers, photographers, POP material suppliers, BTL, market research).- Coordinate the design and production of POP material (flyers, brochures, among others).- Benchmarking of banking products from direct competitors, and follow up on advertising campaigns and performance of own products, to identify opportunities for improvement.- Support in the management of the discount site, mipromo.com- Temporary support in the creation of content and paid advertising in social media (community management).

Leading national and international accounts such as: Citibank, Masesa, Maya Coffee, Jaremar Group, Cervecería Hondureña, Larach and Company and Davivienda Bank.- Direct relationship with top executives: Managers, directors, chiefs and general managers.- Travel to the international advertising agency, Leo Burnett, and Davivienda Bank in Bogota, Colombia to learn about the bank and its brand, and how the agency worked.- Development and presentation of communication campaigns or individual promotional artworks.- Organization, setup and development of events (launches, openings, anniversaries, among others).- Strategy, planning and follow-up of ATL media services.- Supervision of public relations activities.- Supervision of Jaremar´s Group trademarketing activities.- Supervision and support in Corporate Social Responsibility efforts with Clover Brand Scholarships, Amitigra, Honduras Verde, Habitat for Humanity, and Gota Linda of Larach and Company, among others.- Coordination and supervision of BTL activations with local TV shows sponsored by Jaremar Group, Cervecería Hondureña and Maya Coffee.- Develop strategies and processes to guide all departments.- Proposing projects, campaigns, alliances, special newspaper supplements, and other activities, according to the marketing objectives of each brand.- Sourcing new clients for the agency and presenting its services to potential clients.- Liaison between the client and all areas of the advertising agency.- Supervise and approve quotations and contracting of suppliers, such as: Print, promotional, BTL for branding, and perform quotes for the client (traffic + production).- Review and final approval of client requests in terms of creativity and design, media and audiovisual production.- Supervision of response times to the client for any request, final approval of materials sent to the client.- Authorization of budgets for approved projects for client's control and payment.

Coordinated national and international accounts: Citibank, Hospital y Clinicas Santa Lucia, Alimentos Maravilla, Ancalmo and Enteroguanil, Brillanti Jewelry and Suzuki.- Review and follow-up on individual communication campaigns or promotional artworks requested by the client.- Support in the events planning (launches, openings, anniversaries, among others).- Follow-up and support in the planning and contracting of ATL media.- Support in public relations activities.- Proposals of projects, campaigns, alliances, special newspaper supplements, activities, that are in line with the marketing objectives of each brand.- Liaison between the client and all areas of the advertising agency.- Manage quotations and contracting of suppliers, such as: Printing, promotional, BTL for branding, and make budgets for the client (traffic and production).- Coordination, review and follow-up of client's requests in terms of creativity and design, media and audiovisual production.- Management of client response times for any request, review and evaluation of materials sent to the client.- Sending budgets for approved projects for control and payment of the client.- Benchmarking of all clients competitors.

Sales, but with a corporate approach. Unlike my previous experience, here I dealt specifically with corporate clients, expanding my contacts, establishing another type of communication skills and sales strategies. This experience also contributed a lot in my personal development, my speaking skills, my appreciation of the importance of providing quality customer service and appropriate follow-up. In addition to complement the knowledge I had in marketing related topics. Among the responsibilities: General presentation of the services offered, explaining features, strengths and benefits of each medical plan to corporate clients; sales consulting; creation of customers' profiles; elaboration of pre-proposals for corporate negotiations; search of market potential niches; and, follow-up, negotiation and sales closings, post-sales follow-up.

I had the opportunity to work in sales, contributing a lot to my personal development, ease of speech, value the importance of providing quality customer service and appropriate follow-up, and complement my knowledge in marketing related topics of products that are not easy to sell (new cars). At Grupo Q, I headed the market entry and launch of several models of Chinese work vehicles, which were quite economical in many aspects. In addition, I was part of the sales team of high profile and value brands, which belong to a very exclusive market segment, such as Maserati, Jeep, Chrysler, and Dodge. I was also part of the sales team of the flagship brand, Nissan.

I joined the company as a marketing assistant and a year later I was promoted to marketing and sales supervisor. - Inventory management and control.- I headed a team of 15 members, distributed by shifts in all sales centers. - Established marketing and sales plans for the consumer centers located in shopping malls. - Define and distribute annual budgets for each sales centers.- Identify potential markets niches for new sales centers. - Design and structure promotional plans and point-of-sale activations. - Ongoing customer service training for sales representatives.

- Excellence in customer service, based on international quality standards. - Elaboration of guest profiles to keep them updated with promotions in any area of the hotel (lodging, restaurant, gym, among others). - Cash register management.