Anamaria Marinescu Email & Phone Number

Romania

Bucharest, Romania

Manage the client services in the Shortcut Media portfolio, with the primary responsibility of building, coordinating, and optimizing their online presence according to their business objectives. My activities included developing and implementing business strategies with a focus on digital marketing, managing social media campaigns, creating relevant content and analyzing online performance. The main goal was to build a solid online business and generate consistent profit for our clients. I worked closely with the design and technology teams to ensure a coherent and efficient online experience, tailored to each client's needs and objectives.Provid comprehensive services in branding, communication, and consumer behavior analysis to help customers achieve their business objectives. Develop and implement branding strategies that enhance brand identity and market presence. Design communication plans tailored to specific audience segments, ensuring effective message delivery across various channels. Conduct in-depth consumer behavior studies to understand market trends and customer preferences, enabling data-driven decision-making and targeted marketing efforts. Focus on long-term vision development to ensure sustainable growth and market positioning for clients. Utilize marketing mix modeling to analyze and optimize the effectiveness of various marketing channels and tactics. This approach helped in allocating resources efficiently, maximizing ROI, and aligning marketing strategies with the overall business objectives. By integrating long-term vision with data-driven insights from marketing mix models, we provided clients with a clear roadmap for future growth and competitive advantage.Engage in activities aimed at brand development, enhancing brand loyalty, and monitoring brand performance. Develop comprehensive brand strategies to establish and reinforce brand identity in the clients market.

Bucuresti

Started the business from zero, designing, organizing and developing the company from it's name and identity, to a profitable ISO organization dedicated to delivering quality services to the customers. Succesfully established partnerships within the leading romanian ITC organizations, in order to provide services and products in standardized form.

Bucharest, Romania

Responsible for Synotech business with Enterprise Business in Romania, covering Synotech's portfolio of hardware, software and services.

Bucharest

Created a retail business from scratch, with the goal of establishing the largest supplier in Europe of products for children aged 0 to 12, leveraging an online platform and impactful presence in each country through the opening of large-scale retail stores. The first year was dedicated to Romania, launching the largest store for children - over 800 sqm with more than 200 brands, both mainstream and niche. Unfortunately, my vision for the business did not align with that of the investor, leading to my decision to step down from managing Elite Kids.

• Design and Develop totally customized online platform • Develop online strategy, budgeting and create the new Business Unit focused on Online products and services sales• Manage all inbound and outbound marketing functions, including but not limited to identifying and planning emerging markets entry, full product P&L responsibility for existing business lines (including setting monthly, quarterly, and annual P&L goals for each product line) overseeing creative execution for all online marketing campaigns, defining, scoping, and driving product requirements, and analyzing key business and consumer behavior metrics.• Manage the roadmap and day-to-day operations for e-commerce channels including the e-commerce merchandising plans, promotional calendar and marketing requirements (SEM, SEO, email marketing, social media) Analyze and report on B2C sales, margins, conversion to sale and key ecommerce metrics weekly• Track recording of conceptualizing, developing, and managing high-powered, revenue generating online marketing programs• Develop and drive online marketing plan that achieves subscriber and revenue goals through online advertising, online partnerships, affiliate marketing and SEM (plus other digital channels as they are explored).• Lead the online shop product manager team including the coordination of small and large scale site design changes • Lead the planning, development, and execution of all online marketing strategies to support the company’s business priorities, marketing objectives, and P&L goals• Management of cross-functional teams and resources necessary to ensure the successful definition, development, and monetization of marketing campaigns• Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and lifetime value• Actively coach a team of producers, designers, and analysts by fostering an environment of experimentation, innovation, and collaboration

PC-WARE Romania-part of PC-WARE global, is one of the leading providers of independent solutions in Europe. In it’s core business of software (software licensing, consulting on licensing agreements and software & IT asset management) PC-WARE is one of the market leaders in Europe. The company is one of only 5 Microsoft LARs (Large Account Reseller) in the entire EMEA region.Sales & Operational Manager, 2007 - 2008 (1 year)Mission & Objectives: To startup the business and to open the market for the new branch, intended to be fully operational within 1 year. To manage P&L and to assure the first year revenue will be no less then 0.5M$. As a team of only two people we successfully achieved more then 1,5M$ revenue from corporate customers and local private Romanian companies. (unfortunately the corporate management decided to stop the developing of the business in Romania)

Mission: To create, develop and manage a success sales force in order to reach the objectives. To increase the quality value of the company which intends to become the number one IT integrator on the Romanian market for the imported brands. To aggressively grow revenue (up 3M$/year) and market share for Genesys offerings within assigned geography trough effective selling and deployment of Key System Integrators and Important Direct Customers – succeeded to over fulfill, achieving on the first year 6M$, second year 12M$, and on the third – 2005 over 25M$To establish partnerships with the global leading ITC organization in order to provide services and products in standardized form, according to the principle “everything from a single source”. Genesys engages in its closest partnerships with, Dell, Allied Telesyn, AMP, to name only the global known companies who are already in our brand portfolio.My objectives were to achieve impressive results across a wide range of expertise. My history of accomplishments and demonstrated abilities to adapt, analyze, and problem-solve through most of the obstacles ,afforded me a unique perspective to outperform on all challenges with a high degree of confidence and strive for excellence.Whether it is helping clients meet the challenge of creating a highly competitive organization or creating new ways for them to compete, we have to bring a depth of experience that creates maximum impact across all industries to develop solutions, and strategies that deliver lasting results. We as a team succeeded to have hundreds customers offer them a wide spectrum of services and solutions when it comes to standard hardware, network infrastructure and software licensing and small applications. Employing around 40 people, Genesys has 60 business partners in Romania helping us delivering our products and services throughout the country. Joining forces with them, we increased our presence in all developing markets of Romania.

Managed a technical (pre sales) and sales team responsible for handling integrated IT projects using services and products from both local and word wide producers like HP/Compaq or IBM. Oversaw key clients such as Romtelecom, Banc Post, and Petrom, focusing on both their needs and the implementation of nationwide IT&C projects. Faced significant constraints, limitations, and challenges, particularly due to differing organizational cultures that required resource optimisation to maintain the desired level of project profitability

Mission & Objectives:Develope and manage a Sales Plan• Analyze the potential Global Services solution and service business within the corporate and territory accounts and develop plans to maximize Global Services sales for Compaq• Collaborate with Compaq account teams to qualify identified opportunities. Executing Channel Strategies• Aggressively sell Global Services platforms/solutions and engineering services into accounts.• Enable Compaq account managers to be effective in their business and selling roles through communication, education and advisory support.• Lead or contribute to proposals, which leverage Global Services sales. Creating and Building Business Partnerships• Establish strong relationships within significant Compaq accounts and key customers.• Provide the voice of the customer to Global Services product marketing.• Participate in the implementation of Global Services corporate marketing and sales programs. Making Compaq an Attractive Selling Partner• Communicate critical Global Services platform/solution information among Compaq account managers, targeted direct Resellers, System Integrators and customers.• Work directly with Compaq account teams, support and close major opportunities. Managing Business Results• Provide forecasting and operational information to management; track progress against goals.• Manage customer and partner satisfaction regarding Global Services offerings. Managing High-Performing Individuals and Teams • Coach and educate partners and Compaq sales force to recognize opportunities for Global Services offerings.• Build good working relationships with Compaq account teams and cross-functional resources.

Bucharest, Romania

Executive Mba

Master'S Degree, Artistic Photography, Mester

Activities and Societies: participant with 11 photos at 2011 final G4 Francisc Mraz school exhibition participant of "Istanbul".

2000, Economics/Management&Marketing

EDUCATION: ESI – Project Management University Degree in Project Management – Advanced Negotiation Skills ASE - Degree in Project.

Highschool, Mathematics