Develope and deploy communications and innovation/content strategies globally for the TELEFONICA (and Telefónica Brands) account in 16 countries. Member of the executive comitte of the agency.

Developing innovation and creative strategies focusing on the content and social conversations of brands such as El Corte Inglés, Danone or Diageo brands.

Member of the Executive Comitte of the company since March 2016Responsible of the Communication strategies for the Maxus clients and intense developement of the communication strategies for the new business pitches (local and international). Provide thought leadership, consumer insights, inspiration and creative consultancy to ensure the delivery of lateral thinking in the brands marketing strategiesClose relationship with Maxus global strategy team (based in London).International, and close relationship with the GroupM different units working together in the strategies implementationHandling a team of 4 people delivering also trainning in: Communications Planning, How to understand creativity, Public Speaking skill, Lateral Thinking, and the format of "Inspiration Windows" sessions providing visions and trends gathered from anywhere around our business. Trainning

Strategic Projects Managero Step change in the delivery of integrated touch point plans with the alignment and full commitment of all the relevant stakeholders. Teams completely aligned and focused on the main key communication goal. o Led integrated touch point strategies for key clients. o Led and assisted in new business pitches. Team coordination, briefing sessions, brainstorming, conceptualising and presenting.o Got used to work with both creative and media solution providers.o Developed research initiatives and projects to improve the company’s offers. Working in collaboration with the research department.o Coached the account and creative new teams on work process of strategy used globally by Havas Media.

Profesora de la asignatura de Planificación Estratégica del Master en Publicidad de Postgrado, y del Master Executive en Publicidad de la universidad Antonio de Nebrija

Strategic Planner o Innovative proposals thanks to identifying very accurate consumer insights. o Brands positioning review, competitors mapping and consumer segmentation.o Strategic thinking made account and creative teams stronger and more confident.o Coached the account and creative new teams on work process of strategy and lateral thinking.o Responsible for the creative brief.

Strategic Planner o Innovative proposals thanks to identifying very accurate consumer insights. o Brands positioning review, competitors mapping and consumer segmentation.o Strategic thinking made account and creative teams stronger and more confident.o Coached the account and creative new teams on work process of strategy and lateral thinking.o Responsible for the creative brief. Account Supervisor Account management. Implemented and managed strategy and client services. Developed integrated and innovative communication plans, facilitated work processes and stimulated knowledge sharing within the agency

Senior Account Executiveo Account management and client services. o Assisted in new business pitches, working in close collaboration with internal local and international teams: team coordination, briefing sessions, brainstorming, conceptualising and presenting. o Point person to endorse and apply the philosophy and methodology of planning from Mccann Group. Coached the core teams in account management.

Senior Account Executiveo Account management and client services. o Assisted in new business pitches, working in close collaboration with internal local and international teams: team coordination, briefing sessions, brainstorming, conceptualising and presenting. o Point person to endorse and apply the philosophy and methodology of planning from Mccann Group. Coached the core teams in account management.