Anam C. Email & Phone Number

Toronto, On, Ca

- Content collaboration, production and editorial work with marketing managers to increase share of voice and accomplish strategic multi channel goals. - Projects and strategy to increase brand awareness, generate demand and maintain a healthy sales pipeline.- Optimize of blog, webinars, interviews, social media publications with tools in SEO, WordPress, SEMRush, competitive analysis, UTM, and backlinking. - PR & outreach communications to drive organic traffic, conversion rate percentage, engagement. - Track and report on client interaction with marketing collateral and deployed tools such as Qualified and Paperflite.- Support Digital and Brand Sr. Director and team with Project Management Team alignment through Asana

- Worked with Sustainability, Environmental, Safety, Quality and Waste Solution Engineers to enable high impact solution demos by sales teams. - Supported Solutions Associates with implementation and project assets for clients during contracting phase. - Managed compliance, legal, financial, implementation, procurement, and IT related library of policies and standards for efficient RFP process and empowering response team. - Streamlined RFP intake process by training Solutions and Sales teams on best practices. - Strategic, competitive and value added positioning of solutions to client, increasing vendor selection, e.g. with RFP Proposal Templates.- Internal DEI and ESG KPIs and standards identified and policy created for client's own ESG compliance requirements.

Toronto, Ontario, Canada

=Collaborate with sales, solutions, project management departments and subject matter experts to understand technical aspects of product, services, and project implementation.=Create technical content such as Statements of Work (SOWs), Requests for Proposals (RFPs), Case Studies, and visual data such as Gantt charts, RACI matrix, pricing tables.=Deliver training and provide ongoing support to cross-functional teams on best writing practices and content management.=Ensure that client-facing contractual content is accurate, complete, and meets quality standards - editing for clarity, coherence, and consistency.=Utilize Asana and Sharepoint to create, manage and improve document management for team and senior stakeholders, and maintain version control and track document lifecycle. =Used RFPIO to upload RFPs, assign authors, and create an answer library, and Sharepoint to coordinate collateral for the sales cycle.

Toronto, Ontario, Canada

-Developed visual design and UX content for synergygateway.com and goverified.ca -Build company and SaaS outreach strategy, including brand recognition, user personas, media relations and corporate affairs- Design UX content for offerings, apps, sites, and campaigns-Liaise with Director of Partnership, CEO and CFO to develop business communication throughout client journey and service lifecycle- Build Award and PR virtual events-Curate and build technical user-facing documents for company's information system products.-Research and organize industry data for in-house content to be posted on company website

Ontario, Canada

• Successful white paper on Artificial Intelligence and Chatbots in the FinTech Industry, securing seed funding for client, raising $250K• Within 6 months, drove up marketing blog website traffic (from start-up to 100K+ organic traffic) ranking 2nd on Google using relevant SEO-heavy content, synthesizing highly relevant answers for deep from industry forums• Produced B2B technical product messaging, paid media ads, eBooks, whitepapers, infographic, technical 1-pagers, scripts, to position client as subject matter experts • Researching user personas, created call-to-action blog articles using storytelling through content for target audience, that shot up product sales through affiliate clicks

Toronto, Ontario, Canada

Published Literature Review Research Project for Reviews on Environmental Health- Studied and researched current environmental guidelines and exposure levels of the health effects of PFAS (Per- and polyfluoroalkyl substances) contaminated water globally in over 15 regions. - Standardized and edited literature review citation and references for submission to multiple health and environmental journals, also curating technical language into an easier read.- Worked with a team of multinational authors and researchers to collaborate on the extensive 6 month studyPublished Article: 'New Potential Cancer Link to Nitrate in Water Demands a Closer Look'- Researched topic from current news sources - Wrote SEO and keyword optimized article with referenced images and data- Worked on Wordpress back end to further edit, format, optimize in Scribe SEO, and schedule article for publishing on website

Khaleej Times:Conduct CEO, COO and high-level client interviews on siteResearch client/company background, themes, editorial storyboard before interviewsNewsweek Middle East:Technology and soci-economic journalist

Downtown Boulevard, Dubai

Administration •Managed Executive Director’s diary, coordinated and scheduled appointments and set up international travel arrangements (flights, taxi and hotel bookings)•Devised company Policies and Procedure files; maintained highly organized filing system and correspondence records•Managed a global expert and researcher network database and their report submissions •Represented company in industry conferences, creating business with client network, setting up meetings with ED and sending relevant material post-conference.•Prepared a variety of complex and technical material such as correspondence, reports, charts, spreadsheets and statistical data•Maintained inventories and order supplies researching cost effective vendors for marketing material.Media & Contact Management •Devised digital media strategy; tracked news & media related to company through Google Analytics and Google Trends•Constructed company newsletter, working between art team and ED •Managed company MailChimp account for posting announcement campaigns and newsletters, linking to over 500 clients and businesses.•Utilized CRM Zoho software for extensive contact list management categorized according to location, industry and type. Screening & Hiring•Prepared and posted company job openings to various platforms; received and shortlisted applications •Sourced candidates through LinkedIn, company Facebook page, and directly through universities and job fairs. •Pre-screened potential candidates based on preferred qualifications and requirements, further screening based on telephone interviews sample portfolios, track record and references. Achievements •Kick-started a Charity and NGO-mapping project, constructing project proposal and timelines•Built a comprehensive MENA-based socio-economic database calculating and analyzing compound growth rates, gini coefficients and other trend analysis•Constructed a Social Index sourcing categorical meta-data to build a concise index

● Handled​ ​​University​ portfolios​​ ​of​ ​staff,​ ​professors,​ ​delegates,​ ​SMEs,​ ​publishers ● Managed​ ​and​ ​organized​ ​a​ ​CV​ ​database​ ​using​ ​​MS​ ​Access​. ● Managed​ ​and​ ​organized​ ​a​ ​detailed​ ​​CV​ ​Contact​ ​List​​ ​using​ ​Microsoft​ ​Excel.​ ​Profiled​ ​over​ ​700​ ​contacts. ● Edited​ ​and​ ​organized​ ​key​ ​documents​ ​including​ ​prospectus,​ ​catalogues​ ​and​ ​program/course​ ​syllabi proposals/description​ ​to​ ​be​ ​sent​ ​to​ ​UK​ ​as​ ​part​ ​of​ ​the​ ​college​ ​​KHDA​ ​accreditation​ ​process​. ● Designed​ ​and​ ​drafted​ ​various​ ​options​ ​of​ ​an​ ​​online​ ​newsletter​ ​​that​ ​is​ ​targeted​ ​at​ ​the​ ​University’s professional​ ​and​ ​academic​ ​contacts Achievements​ ​and​ ​Accomplishments: ● Successfully​ ​designed​ ​and​ ​implemented​ ​a​ ​Monthly​ ​Task​ ​Reporting​ ​system​ ​using​ ​the​ ​college​ ​intranet. ● Designed​ ​the​ ​appearance,​ ​layout​ ​and​ ​content​ ​for​ ​an​ ​online​ ​newsletter​ ​on​ ​the​ ​college​ ​website