Leading the Content and Communications team to create an excellent and innovative Content Strategy for the brand:- Led a team of 3 international experts, responsible for further establishing our brand and creating compelling storylines and targeted messaging for our audience, with a special focus on PR and corporate communication, as well as Thought Leadership.- Developed and implemented of the Content strategy, and established and drove KPIs and targets for all channels.- Establishing tooling & measurement framework - Set-up of Content Calendar & Editorial planning process- Define and own Communications and content budget- Recruitment and Development of Team

Drove the launch of international markets of Solarisbank AG: France, Italy and Spain.Responsible for the overall Marketing and Communication Strategy in the international markets, owning the whole budget for PR & Events & Social Media activities. Defined & steered the strategy after the launch, including Brand Positioning, Media Relations, Reporting and Share of Voice set-up and a process for content creation.Leading PR & Media Relations in the international markets, being responsible for the international agencies on the ground and project teams in house.

Responsible for the local PR, Communications and Social Media Strategy for Spain, as well as for global strategic projects and events on an international level, with a strong focus on cultural relevance:- Owner of the budget for PR, Media Collaborations, Influencer Marketing and Social Media campaigns for the Spanish market- Defined and steered a 360 PR Strategy in the market, localizing the global Brand Communications and creating specific local culture campaigns- Responsible for the relations with the local agencies, including briefing, activations and performance monitoring- Definition and execution of an editorial calendar with seasonal and monthly social-first campaigns, leveraged through media collaborations, brand collaborations and owned and paid channels, achieving a growth of +60% in number of clippings at the end of 2019.- Definition of local strategy for Tier 1 talents, while managing creators/brand ambassador programs, from VIPs to niche profiles for several content verticals. As a result of the ambassador program, achieved a growth of +17pp in SOV- Fashion Productions, Creative Direction and Styling guidelines, including leading global productions with international talents: global Lookbooks, AW19, SS20, SS21, Streetwear- Event Management: Press trips, bigger Press Events and Conferences, Event production, and Consumer PR Events- Negotiation and execution of other earned and paid placements incl. interviews, reviews, news items, giveaways, video segments, etc. - Cross-country projects, including leading global activations and campaigns (Pop-up store in Spain, launch of a new category and Streetwear workstream for content creation with international talents)- Global Influencer Marketing KPI steering and reporting

Responsible for the strategic planning and development of E-mail base communications for the Zalando customer base, focusing on key areas:- Optimizing the campaign & product portfolio - In-market campaigns, focused on bringing innovations and increase the reach of the channel- Steering and localization of global marketing and retail campaigns- Editorial / Fashion content strategy, in close cooperation with Categories and Retail- Competitor monitoring and analysis- Performance monitoring and forecasting- Targeting (Segmentation and Hyper-Segmentation) and testing, focused on developing the best personalization strategy- Stakeholder Management (Categories, Design and Development, Digital Experience)- Campaign Management and Special Projects: Communication for Premium Customers (Redesign)

Support with onsite marketing strategies, adapting content to local needs and relevant trends. This included copywriting, onsite visual merchandising, outreach and influencer management, various content campaigns and trend forecasting.

Resource planning and project management for both editorial and technical publishing projects for clients, Volvo being the main account. Worked with a pool of +100 translators and interfaced with the client on 360 campaigns: local transcreation, desktop publishing and creative advice.

- Creative concepts for several brands- Editorial plans and Influencer Marketing- Styling and photography assistance- Trend Consultancy (Pre-Styling and Moodboards)- Showroom coordination