Data Analysis and Reporting: Leveraged MySQL, Tableau, Power BI and R to analyze large datasets and generate comprehensive reports that provided actionable insights for marketing campaigns.Campaign Optimization: Utilized Google BigQuery, AMC, Tableau & Dovetail Application to extract and analyze data, leading to a 20% improvement in campaign performance through targeted adjustments.Tool Expertise: Proficient in using Dovetail Application to streamline campaign workflows and enhance team collaboration, resulting in a 15% increase in operational efficiency.Stakeholder Collaboration: Worked closely with cross-functional teams including marketing, product, and sales to align campaign strategies with business objectives.Performance Metrics: Monitored and evaluated campaign performance metrics, ensuring alignment with KPIs and contributing to a 10% increase in ROI.Innovation and Automation: Implemented automated reporting systems, reducing manual reporting time by 30% and allowing for more strategic analysis.Improved data accuracy and reporting speed by 25% through the development of new data validation processes.Successfully managed over 50 high-impact marketing campaigns, resulting in increased customer engagement and sales growth.
Listed skills include Microsoft Powerpoint, Mysql, Microsoft Office, Core Java, and 14 others.