As the leader of Criteo's revenue across key industry verticals including BFSI, Gaming, Travel, Fashion, and Classifieds, my role centers on empowering brands to achieve their performance goals. My team and I focus on enabling these brands to maximize their market impact and reach their target audiences effectively.My responsibilities extend to collaborating closely with major holding company agencies like Dentsu, Group M, and IPG. This involves strategic partnerships and aligning our solutions with their diverse client needs.Additionally, I play a pivotal role in engaging with independent agencies across India. This aspect of my job is dedicated to assisting their brand partners in scaling and flourishing in their respective markets. My approach combines a deep understanding of each industry with tailored strategies that drive growth and success.In this dynamic role, I am committed to leveraging Criteo's capabilities to foster strong relationships and deliver exceptional results for our clients and partners.

With a strong background in Agency Relationship Management, I am a seasoned professional in the realm of full-funnel marketing solutions and performance marketing. My expertise lies in the nuanced world of programmatic advertising, where I bring a strategic and analytical approach to every campaign.Throughout my career, I have been dedicated to fostering and maintaining strong client relations. This commitment is reflected in my ability to analyze business needs, manage accounts effectively, and develop tailored online advertising strategies that deliver measurable results.

In my role at Vogue India, I have had the opportunity to drive significant growth and expansion through various strategic initiatives and leadership roles.I took the lead in negotiating and securing lucrative deals, ensuring they were in line with our strategic goals and beneficial to our brand.A key aspect of my tenure was Brand Development, where I played a pivotal role in evolving the Vogue India brand. My focus was on keeping the brand relevant, engaging, and true to its core values. I spearheaded initiatives to enhance brand visibility and prestige, pushing boundaries in the competitive media landscape to maintain and elevate our brand status.My responsibilities also extended to Business Strategy, where I developed and implemented robust strategies to drive growth and solidify Vogue India's market position. This included conducting thorough market analysis to inform strategic decisions, ensuring our plans were always aligned with industry trends and audience needs.In Content Marketing, I oversaw the creation and execution of innovative campaigns that significantly increased audience engagement and brand loyalty. Collaborating closely with content creators and editorial teams, I ensured the production of compelling and relevant content across diverse platforms.Another critical area was Revenue Forecasting, where I accurately forecasted revenue streams, enabling effective budget management and financial planning. My approach involved utilizing data-driven insights to anticipate market shifts and adjust strategies accordingly.In the realm of Agency Relationship Management, I managed relationships with key advertising and creative agencies, ensuring cohesive and impactful marketing campaigns. I served as the primary liaison between Vogue India and these external agencies, fostering collaborative and productive partnershipsLastly, my role in Cross-functional Team Leadership involved leading diverse teams, promoting a culture of collaboration and innovation.

Responsibilities*Managed several key accounts with premium beverage buyers in New Delhi.* Managed two area managers in their respective jurisdictions.*Generated a business of 250,000 GBPK (Great British Pound) on an annual basis.* Evaluated competitors and accordingly executed marketing strategies and brand building efforts to strengthen the company’s presence in those areas.

Responsibilities* Conceptualised and executed profitable audio-visual concepts in discussion with advertisers.* Worked primarily on the Luxury Lifestyle Industry and managed customers like Lufthansa Airlines, Burberry, Canali, Salvatore Ferragamo, BMW, The Swatch Group, Satyapaul, Sabyasachi Mukherjee and Tarun Tahiliani.* Oversaw several aspects of production from beginning to end.

Responsibilities*Contacted writers and producers to commission rights for use of movie and TV show clips or excerpts* Met with financial supporters and executives to ensure project remains at or under budget* Assisted the camera and sound board crews in live- and post-production