Anamika Mitra Email & Phone Number

Auckland, New Zealand

Domain - Technology• Work with department heads and sales managers to identify opportunities• Establish key customer types and buying behaviours• Develop customer journeys. Identify key challenges and build a narrative to address them• Leverage support and funding from Ricoh partners to produce engaging content• Develop content and creative and a plan to execute• Manage the creation of sales enablement material (brochures, presentations, website content, shareable content, develop internal communications)• Manage executions to ensure that the customer journey is correct

Auckland, New Zealand

Domain - Fintech• Responsible for direct-digital marketing strategy to deliver incremental customer acquisition and growth KPIs for Dacxi Global (UK and Australasia businesses)• Content creation for all customer communications, newsletters, social media posts, videos, website, digital, Whatsapp, Telegram, etc.• Planning, implementation, and ongoing management of all marketing campaigns • In charge of Australasia Public Relations and online reputation management• Organise and promote all companywide events by coordinating with relevant stakeholders• Manage the overall Marketing and Communications budget and invoice approvals

Auckland, New Zealand

Domain – Social Business• In charge of planning and implementation of various marketing campaigns with a special focus on digital media• Lead content creation for all social media channels - both owned and paid media• Optimize Google Ads, YouTube Ads and Facebook Ads for brand visibility, customer acquisition and retention• End-to-end video production from storyboarding through till publishing – client stories, induction videos, corporate film, sector updates, etc.• Draft and deploy all internal and external communications like EDMs, newsletters, etc.• Review and edit all Manawanui publications including marketing collateral, website and PR stories• Work on the CMS platform to ensure all information on the website is current and relevant• Facilitate participation and represent Manawanui at trade shows and various disability network events• Manage the brand and online reputation of Manawanui• Client interaction and relationship management• Training and mentoring junior marketing and communication staff

Auckland, New Zealand

Domain – Banking & Financial Services• Implementation of the Bank’s new marketing strategy – the kiosk • Actively promote the Co-operative Bank and its product offerings• Pitch the Co-op values to prospects enabling new customer acquisition• Develop and implement special events and customer engagement initiatives• Social media management including campaign ideas and execution• Content development for customer communication through online and mobile• Reputation management via direct communication channels • Supervise on-site events including media coverage and photography • Contribute to the team sales adding to the overall channel revenue

Auckland, New Zealand

Domain - Education & Entertainment• Implementation of the Museum’s Communications Strategy • Proactively promote the Museum via public relations and media liaison activities to enhance MOTAT’s reputation• Gather and compile background information and imagery for the development of press releases and media updates• Develop communication assets for special events, exhibitions, holiday programmes and innovation engagement initiatives• Monitor and maintain corporate communications in accordance with the MOTAT Communications Guidelines• Supervise on-site events including launches, film shoots and photography • Contribute to the Museum’s internal communications programme to maximise staff engagement, awareness and support for MOTAT’s strategic objectives, culture and values• Content development and layout for both the team intranet and internal electronic newsletters• Review and edit various Museum publications including the MOTAT Annual Report, Annual Plan as well as other articles

Hyderabad Area, India

Domain – Financial Services• Social media strategy and community management • Liaise with Heads of businesses to understand their communication requirements for prospects, customers and business associates • Ideation, execution and management of digital media marketing campaigns• Coordinate with the empanelled advertising & PR agencies for overall branding and communication requirements• Devise email marketing strategies for specific product promotions• Use creative capabilities in visualisation and content copy for promotional activities• Online Reputation Management (ORM) across Karvy Group websites, consumer forums and social platforms• Manage editorial, marketing and circulation of the Finapolis - a personal finance magazine by the group• Internal communication creation for Corporate Sustainability, organisation development and employee engagement

Hyderabad Area, India

Domain – Technology• Market Research on products and services offered in the digital scape• Create and maintain sales reports and present marketing strategies for enhancing client base• Monitor the external corporate and product websites of the company• Follow and analyse market trends, competitor products, and explore ways of improving existing offerings• Social Media Management for the company and one of its product lines• Website management and moderation of comments as web admin• Prepare marketing collaterals such as newsletters, promotional mailers, training decks, etc.• Lead management support through database and tele-calling process creation for US markets

Hyderabad Area, India

Domain – Social Business• Responsible for identifying prospects, developing and proposing strategies for cultivation of major corporations• Determine specific purpose and level of partnership and identify those to be involved in subsequent solicitation• Lead the marketing team across verticals – school, college & corporate • Initiate a unified communication strategy across product lines• Develop and design all marketing and internal communication material • Brand building through innovative social and email communications• Exhaustive content creation for prospecting activities• Devise overall business strategy and help shape company values • Contribute to the design and development of training modules created for corporate workshop offerings• Conduct corporate and in-mall events for product promotion• Handle in-house Corporate Sustainability initiatives and spearhead the company’s flagship PWD (People With Disability) training program in partnership with the Government of Andhra Pradesh under the Dialogue Diversity Exchange• Recruit talent from well-known business schools and mentor them for the marketing division

Hyderabad Area, India

Domain – Media & Advertising• Work closely with regional movie production houses to determine brand fitment for in-film placement• Develop marketing collateral for attracting brand tie-ups• Help with creative development of art works for outdoor media• Build existing and new relationships with brands for Out of Home media selling• Organised the AIDS awareness campaign - Red Ribbon Ride 2010 in association with public - private bodies like APAIDSCON (Andhra Pradesh AIDS Consortium) and APSACS (Andhra Pradesh State AIDS Control Society)

Hyderabad Area, India

Domain – Banking & Financial Services• Handle customer queries on banking transactions for HSBC, United Kingdom• Process electronic payments for HSBC, France• Manage internal communication, business partner visits for the Payments Centre of Excellence• Organise corporate events and publish coverage on the intranet• Write articles covering product & process launch for online and print publication• Represent the business for Global Service Delivery improvement project

Post Graduate Diploma In Brand Communication, Communication And Media Studies

Bachelor Of Science - Bs