Anamika Mitra Email & Phone Number

Auckland, New Zealand

• Domain - Technology
• Work with department heads and sales managers to identify opportunities
• Establish key customer types and buying behaviours
• Develop customer journeys. Identify key challenges and build a narrative to address them
• Leverage support and funding from Ricoh partners to produce engaging content
• Develop content and creative and a plan to execute

Auckland, New Zealand

• Domain - Fintech
• Responsible for direct-digital marketing strategy to deliver incremental customer acquisition and growth KPIs for Dacxi Global (UK and Australasia businesses)
• Content creation for all customer communications, newsletters, social media posts, videos, website, digital, Whatsapp, Telegram, etc.
• Planning, implementation, and ongoing management of all marketing campaigns
• In charge of Australasia Public Relations and online reputation management
• Organise and promote all companywide events by coordinating with relevant stakeholders

Auckland, New Zealand

• Domain – Social Business
• In charge of planning and implementation of various marketing campaigns with a special focus on digital media
• Lead content creation for all social media channels - both owned and paid media
• Optimize Google Ads, YouTube Ads and Facebook Ads for brand visibility, customer acquisition and retention
• End-to-end video production from storyboarding through till publishing – client stories, induction videos, corporate film, sector updates, etc.
• Draft and deploy all internal and external communications like EDMs, newsletters, etc.

Auckland, New Zealand

• Domain – Banking & Financial Services
• Implementation of the Bank’s new marketing strategy – the kiosk
• Actively promote the Co-operative Bank and its product offerings
• Pitch the Co-op values to prospects enabling new customer acquisition
• Develop and implement special events and customer engagement initiatives
• Social media management including campaign ideas and execution

Auckland, New Zealand

• Domain - Education & Entertainment
• Implementation of the Museum’s Communications Strategy
• Proactively promote the Museum via public relations and media liaison activities to enhance MOTAT’s reputation
• Gather and compile background information and imagery for the development of press releases and media updates
• Develop communication assets for special events, exhibitions, holiday programmes and innovation engagement initiatives
• Monitor and maintain corporate communications in accordance with the MOTAT Communications Guidelines

Hyderabad Area, India

• Domain – Financial Services
• Social media strategy and community management
• Liaise with Heads of businesses to understand their communication requirements for prospects, customers and business associates
• Ideation, execution and management of digital media marketing campaigns
• Coordinate with the empanelled advertising & PR agencies for overall branding and communication requirements
• Devise email marketing strategies for specific product promotions

Hyderabad Area, India

• Domain – Technology
• Market Research on products and services offered in the digital scape
• Create and maintain sales reports and present marketing strategies for enhancing client base
• Monitor the external corporate and product websites of the company
• Follow and analyse market trends, competitor products, and explore ways of improving existing offerings
• Social Media Management for the company and one of its product lines

Hyderabad Area, India

• Domain – Social Business
• Responsible for identifying prospects, developing and proposing strategies for cultivation of major corporations
• Determine specific purpose and level of partnership and identify those to be involved in subsequent solicitation
• Lead the marketing team across verticals – school, college & corporate
• Initiate a unified communication strategy across product lines
• Develop and design all marketing and internal communication material

Hyderabad Area, India

• Domain – Media & Advertising
• Work closely with regional movie production houses to determine brand fitment for in-film placement
• Develop marketing collateral for attracting brand tie-ups
• Help with creative development of art works for outdoor media
• Build existing and new relationships with brands for Out of Home media selling
• Organised the AIDS awareness campaign - Red Ribbon Ride 2010 in association with public - private bodies like APAIDSCON (Andhra Pradesh AIDS Consortium) and APSACS (Andhra Pradesh State AIDS Control Society)

Hyderabad Area, India

• Domain – Banking & Financial Services
• Handle customer queries on banking transactions for HSBC, United Kingdom
• Process electronic payments for HSBC, France
• Manage internal communication, business partner visits for the Payments Centre of Excellence
• Organise corporate events and publish coverage on the intranet
• Write articles covering product & process launch for online and print publication

Post Graduate Diploma In Brand Communication, Communication And Media Studies

Bachelor Of Science - Bs